{"id":335595,"date":"2026-05-28T06:15:08","date_gmt":"2026-05-28T06:15:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/335595\/"},"modified":"2026-05-28T06:15:08","modified_gmt":"2026-05-28T06:15:08","slug":"original-joes-in-san-jose-not-on-the-market-here-to-stay","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/335595\/","title":{"rendered":"Original Joe&#8217;s in San Jose: &#8216;Not on the market, here to stay&#8217;"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/05\/original-joes-sj.jpg\" alt=\"\" data-v-7d0efd03=\"\"\/> article    <\/p>\n<p data-v-94395e58=\"\">SAN JOSE, Calif. &#8211; An iconic downtown <a href=\"https:\/\/www.sanjoseoriginaljoes.com\/\" target=\"_blank\" rel=\"noopener nofollow\">San Jose<\/a> restaurant is celebrating its 70th anniversary this week.<\/p>\n<p data-v-94395e58=\"\"><a href=\"https:\/\/www.sanjoseoriginaljoes.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Original Joe\u2019s<\/a>, a staple of downtown San Jose since 1956, reached their milestone while continuing to serve generations of families\u2014some of whom chose the restaurant to celebrate their own historic milestones.<\/p>\n<p> Celebrating milestones\u00a0  <\/p>\n<p data-v-94395e58=\"\">Among the patrons celebrating this week were San Jose residents Nancy and Peter Dusza, who marked the 60th anniversary of their first date, before Peter&#8217;s senior prom.<\/p>\n<p data-v-94395e58=\"\">&#8220;Here it is. This was my original corsage 60 years ago,&#8221; Nancy Dusza said, displaying a preserved piece of the flower arrangement she has kept in her diary since that night. Reading from her diary entry about Peter from 1964, she joked, &#8220;He is 18 years old, 5-foot-7, black hair, blue eyes. Notice he doesn&#8217;t have black hair anymore.&#8221;<\/p>\n<p data-v-94395e58=\"\">Nancy Dusza recalled ordering a hamburger, a potato and a glass of milk on that first date, though she opted for an apple martini to celebrate the 60-year milestone. She attributed the secret to a long marriage to good food, laughter and the ability to &#8220;work it out.&#8221;<\/p>\n<p> Customers \u2013 the backbone of the business <\/p>\n<p data-v-94395e58=\"\">Co-owner Michelle Rocca emphasized that customers like the Duszas are the true backbone of the business.<\/p>\n<p data-v-94395e58=\"\">&#8220;They are the stars of the show,&#8221; Rocca said. &#8220;They have made Original Joe&#8217;s what it is. They continue to support us all these years.&#8221;<\/p>\n<p data-v-94395e58=\"\">The restaurant was founded by Louis Rocca in 1956. While the founder once owned a second location in San Francisco, Louis sold it, leaving the San Jose establishment as a family legacy. Today, it is owned and operated by Louis&#8217;\u2019 grandsons, Brad and Matt Rocca, alongside Brad&#8217;s wife, Michelle.<\/p>\n<p data-v-94395e58=\"\">The sense of family extends to the staff, including server Frank Doetsch, who has worked at the restaurant for 43 years.<\/p>\n<p data-v-94395e58=\"\">&#8220;It means everything. It&#8217;s a part of our lives,&#8221; Doetsch said. &#8220;I just hope they go another 20 years.&#8221;<\/p>\n<p> 70-year legacy\u00a0 <\/p>\n<p data-v-94395e58=\"\">The 70th-anniversary celebration comes on the heels of a local newspaper report suggesting that the owners were looking to sell the business. Michelle Rocca strongly denied the report and set the record straight.<\/p>\n<p data-v-94395e58=\"\">&#8220;I want to be clear of what was posted and out for the world to see,&#8221; Rocca said. &#8220;We are not closing and we are not for sale. We are not on the market. We are here to stay.&#8221;<\/p>\n<p data-v-94395e58=\"\">Rocca noted that the restaurant has survived numerous challenges over seven decades, none greater than the COVID-19 pandemic. She recalled lines of cars wrapping around the block for takeout orders during the height of pandemic restrictions.<\/p>\n<p data-v-94395e58=\"\">&#8220;Talk about overwhelming. People wanted to support us. It was truly amazing,&#8221; Rocca said.<\/p>\n<p data-v-94395e58=\"\">\u00a0<\/p>\n<p>    <a href=\"https:\/\/www.ktvu.com\/tag\/us\/ca\/santa-clara-county\/san-jose\" class=\"tags-tag\" data-v-94395e58=\"\" rel=\"nofollow noopener\" target=\"_blank\">San Jose<\/a><a href=\"https:\/\/www.ktvu.com\/tag\/business\/small-business\" class=\"tags-tag\" data-v-94395e58=\"\" rel=\"nofollow noopener\" target=\"_blank\">Small Business<\/a><a href=\"https:\/\/www.ktvu.com\/tag\/news\" class=\"tags-tag\" data-v-94395e58=\"\" rel=\"nofollow noopener\" target=\"_blank\">News<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"article SAN JOSE, Calif. &#8211; An iconic downtown San Jose restaurant is celebrating its 70th anniversary this week.&hellip;\n","protected":false},"author":2,"featured_media":335596,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[387,1184,100,88,90,89,198,4823,1181],"class_list":["post-335595","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-jose","tag-business","tag-ca","tag-news","tag-san-jose","tag-san-jose-headlines","tag-san-jose-news","tag-santa-clara-county","tag-small-business","tag-us"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/335595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=335595"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/335595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/335596"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=335595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=335595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=335595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}