{"id":336847,"date":"2026-05-29T01:46:13","date_gmt":"2026-05-29T01:46:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/336847\/"},"modified":"2026-05-29T01:46:13","modified_gmt":"2026-05-29T01:46:13","slug":"squealing-pig-returns-as-the-official-wine-sponsor-of-san-francisco-pride-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/336847\/","title":{"rendered":"Squealing Pig Returns as the Official Wine Sponsor of San Francisco Pride 2026"},"content":{"rendered":"

The cheeky wine brand is back at the largest LGBTQ+ gathering in the nation on June 27-28, featuring iconic San Francisco drag queens<\/p>\n

\"\"<\/p>\n

May 28, 2026 (Napa, CA) \u2014 Squealing Pig, the playful and fun-loving wine brand from Treasury Wine Estates (TWE), one of the world\u2019s leading wine companies, returns as the official wine sponsor of San Francisco Pride, as part of the brand\u2019s two-year partnership with the organization.<\/p>\n

The 56th Annual San Francisco Pride Parade and Celebration is the largest LGBTQ+ celebration in the nation and will take place on June 27-28, 2026, at the Civic Center Plaza, drawing more than a million attendees over two days.<\/p>\n

The Squealing Pig wine lounge returns as the life of the party all weekend long featuring interactive photo opportunities, wine sampling, and branded giveaways. Whether festivalgoers are looking to recharge or turn up the energy, they\u2019ll find crisp pours of Squealing Pig\u2019s Marlborough Sauvignon Blanc and California Ros\u00e9 waiting for them, alongside some of the Bay Area\u2019s most iconic drag queens. Attendees can also grab Squealing Pig merchandise including bucket hats and temporary tattoos while supplies last.<\/p>\n

In addition to its presence during Pride weekend, Squealing Pig will support several Pride events in the San Francisco community throughout June, from kickoff to closing. Here\u2019s where Pride attendees and VIP guests can raise a glass and crack a squeal:<\/p>\n

June 10:\u00a0Built This City:<\/a>\u00a0San Francisco Pride Kickoff at The Castro Theatre, hosted by Peaches Christ and Honey Mahogany, celebrating queer activism, art, and entertainment.<\/p>\n

June 23:\u00a0Runway of Pride Fashion Show<\/a>\u00a0at GLIDE Memorial Church<\/p>\n

June 24:\u00a0Legacy of Pride<\/a>: VIP Reception at the Hilton Cityscape Lounge, a private reception to honor Trans Thrive, San Francisco Pride\u2019s Organizational Grand Marshal for 2026.<\/p>\n

June 25:\u00a0Human Rights Summit<\/a>\u00a0at The Commonwealth Club, the 4th annual event where community leaders, changemakers, and peace conspirators will come together to discuss Resistance in Action!<\/p>\n

June 25:\u00a0FIFA World Cup Watch Party at\u00a0Yerba Buena Lane<\/a><\/p>\n

June 27-28:\u00a0Pride Weekend Celebration<\/a>\u00a0at the Civic Center Plaza for two days of world-class entertainment, diverse local talent, and joy.<\/p>\n

\u201cLast year, we made a statement by bringing Squealing Pig\u2019s unwavering support for the LGBTQ+ community to the U.S. as a champion of joy, inclusivity, and authenticity,\u201d said Sarah Bakx, President, BOLD Brands, a division of TWE. \u201cPeople weren\u2019t just stopping for a glass of wine; they came to connect, celebrate, and find their community. This year, we\u2019re showing up loudly, proudly and with the support of some of San Francisco\u2019s most beloved local talent.\u201d<\/p>\n

Squealing Pig remains committed to supporting LGBTQ+ communities globally, serving as the official wine supplier for Sydney Gay and Lesbian Mardi Gras\u00a0since 2022 and\u00a0Sydney\u00a0WorldPride in 2023, and launching its \u201cSummer of Love\u201d advertising campaign in conjunction with Manchester Pride in the UK in 2023. In the U.S., the brand served as the official wine of SF Pride\u2019s \u201cPride for Breakfast\u201d in 2024 and deepened its commitment in 2025.<\/p>\n

\u201cThis year\u2019s theme, \u2018Resistance in Action!,\u2019 is a courageous call to move beyond declaration and into practice. We\u2019re grateful to Squealing Pig for embodying exactly that,\u201d said Suzanne Ford, Executive Director of San Francisco Pride.<\/p>\n

To register, donate, or learn more about this year\u2019s San Francisco Pride, please visit\u00a0sfpride.org<\/a>.<\/p>\n

About Treasury Wine Estates
Treasury Wine Estates (TWE) is one of the world\u2019s leading luxury and premium wine companies and is listed on the Australian Securities Exchange.<\/p>\n

TWE\u2019s global, multi-regional sourcing model includes world-class vineyard and production assets in internationally acclaimed winemaking regions, including Barossa Valley and Coonawarra in Australia, Napa Valley and Paso Robles in the United States, Marlborough in New Zealand, Bordeaux in France, Tuscany in Italy, and Ningxia in China. The company has a strong focus on sustainability and building a brighter future for everyone who touches the business.\u202f<\/p>\n

TWE\u2019s global portfolio is available in more than 100 countries and includes luxury and premium brands such as Penfolds, DAOU Vineyards, 19 Crimes, Pepperjack, Squealing Pig, Wynns, Matua, Beaulieu Vineyard, and Frank Family Vineyards.<\/p>\n

The company employs a global team of approximately 2,500 people, with its culture best expressed by the \u2018TWE DNA\u2019 \u2013 enabling team members to be courageous, bring their whole selves to work, and deliver together.\u202f<\/p>\n

About San Francisco Pride
The San Francisco Pride Celebration Committee is a 501(c)3 non-profit organization founded to produce the SF Pride Celebration and Parade. The mission of the organization is to educate the world on LGBTQ+ issues, as well as commemorate the heritage, celebrate the culture and liberate the people of all LGBTQ+ communities. A world leader in the Pride movement, SF Pride is also a grant-giving organization through its Community Partners Program. Since 1997, SF Pride has granted over 3 million dollars in proceeds to local non-profit LGBTQ+ organizations and organizations working on issues related to HIV\/AIDS, cancer, homelessness, housing rights and animal welfare.<\/p>\n","protected":false},"excerpt":{"rendered":"The cheeky wine brand is back at the largest LGBTQ+ gathering in the nation on June 27-28, featuring…\n","protected":false},"author":2,"featured_media":336848,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[101,103,102,104,106,105,139058,70797],"class_list":["post-336847","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news","tag-squealing-pig","tag-treasury-wine-estates"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/336847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=336847"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/336847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/336848"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=336847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=336847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=336847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}