{"id":340136,"date":"2026-05-31T11:32:11","date_gmt":"2026-05-31T11:32:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/340136\/"},"modified":"2026-05-31T11:32:11","modified_gmt":"2026-05-31T11:32:11","slug":"a-colgate-heir-built-this-sf-mansion-buyers-rushed-in","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/340136\/","title":{"rendered":"A Colgate heir built this SF mansion. Buyers rushed in."},"content":{"rendered":"<p><img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"eager\" fetchpriority=\"high\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<\/p>\n<p>Among the many spectacular and storied homes lining San Francisco\u2019s Grove Street near <a href=\"https:\/\/www.sfgate.com\/sf-culture\/article\/sf-twist-performative-male-trend-20887003.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Alamo Square<\/a>, <a href=\"http:\/\/www.colgatemansion.com\/\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">924 Grove St.<\/a> stands proudly. Originally built in 1903, this historic home once belonged to an heir to the <a href=\"https:\/\/www.sfgate.com\/realestate\/article\/Featured-property-924-Grove-St-Alamo-Square-3242766.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Colgate toothpaste fortune<\/a>. It\u2019s on the market now for the first time in almost 20 years and, after a substantial remodel, asking $6.8 million.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn-channels-pixel.ex.co\/events\/0012000001fxZm9AAE?integrationType=DEFAULT&amp;template=design%2Farticle%2Fplatypus_two_column.tpl\" alt=\"\" class=\"x1px y1px vh abs\" aria-hidden=\"true\" width=\"1\" height=\"1\"\/><\/p>\n<p>The exterior of 924 Grove St. looks just as it would have at the turn of the 20th century, its Edwardian facade offering a glimpse of old SF and the grand homes commissioned by turn-of-the-century elite. In this case, <a href=\"https:\/\/www.instagram.com\/reel\/DYcfSuuttD7\/\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Joseph\u00a0Colgate-McQueen<\/a>, a member of the famous Colgate family, commissioned the mansion.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p><img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<\/p>\n<p>The\u00a0Colgate brand name is most often associated with toothpaste, but in fact began as a soap company in the early 1800s. Eventually, the company branched out to perfumes and then in the late 1800s to \u201caromatic toothpaste in jars,\u201d per the official\u00a0<a href=\"https:\/\/www.colgatepalmolive.com\/en-us\/who-we-are\/history\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Colgate-Palmolive website<\/a>. In 1896, Colgate introduced toothpaste in a \u201ccollapsible tube\u201d; a couple of years later, an entrepreneur named B.J. Johnson was introducing Palmolive Soap to the United States through his company. Both companies enjoyed stratospheric success over the next several decades and in 1928, they merged. Today, 220 years later, Colgate-Palmolive is still a <a href=\"https:\/\/www.fastcompany.com\/91495339\/220-years-of-purpose-lessons-from-colgate-palmolive-on-building-a-legacy\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">global leader in personal care products<\/a>, with worldwide reach and billions of customers. \u00a0 \u00a0<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>In 1903, the\u00a0Colgate Co. was riding high after winning top honors at the World\u2019s Fair in Paris. Joseph Colgate-McQueen, who had recently arrived in SF from the East Coast, chose architect Frank Van Trees to design his home. Van Trees was a well established turn-of-the-century architect, involved in the grandeur of SF\u2019s pre-earthquake boom. While working on the\u00a0Colgate Mansion, Van Trees was also designing an opulent French-royalty inspired mansion in <a href=\"https:\/\/newfillmore.com\/2019\/03\/05\/versailles-on-the-heights\/\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">Presidio Heights for the wealthy Koshland family<\/a>, which he finished in 1904.\u00a0<\/p>\n<p><img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<\/p>\n<p>For the\u00a0Colgate abode, Van Trees chose a stately Edwardian style, creating a four-story mansion as well as a carriage house of complementary style on the 3,371-square-foot lot.\u00a0<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Over 100 years later, the mansion\u2019s Edwardian facade has been painstakingly preserved. But inside, the home has been strikingly modernized, its white walls embellished only by huge glass panels. On the main floor, the floor plan is an open one, the living room \u2014 made bright by copious natural light \u2014 flows into the formal dining room, which leads to a contemporary kitchen and casual sitting area. Retractable doors straddle the corner of this room so that both sides open fully to a cozy deck and barbeque.<\/p>\n<p><img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<\/p>\n<p>On the upper levels, bedrooms offer amenities such as gas fireplaces, private balconies, office nooks and classic city views; bathrooms feature artistic tile work, oversized vanities, walk-in showers and a soaking tub set under a skylight. There\u2019s also a theater, complete with popcorn machine. Other new innovations include radiant heat flooring and a striking dark wood stairway lightened by an inset glass-floored bridge, plus a garage-to-kitchen dumbwaiter and EV chargers.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Outside, the original carriage house has also been updated. With its own access off Grove Street, this building offers an additional bedroom and bathroom and could be used as a studio, home office or guest quarters.<\/p>\n<p><img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<\/p>\n<p>The substantial interior remodel we see here was more than just a matter of taste. According to <a href=\"https:\/\/www.sfgate.com\/realestate\/article\/Featured-property-924-Grove-St-Alamo-Square-3242766.php\" data-link=\"native\" rel=\"noopener nofollow\" target=\"_blank\" class=\"\">a 2009 feature<\/a> on the property, when new owners (Alan\u00a0Sagatelyn and Maryam Monsef) took possession of 924 Grove St. in 2005, the home\u2019s insides were in alarming disrepair. \u201cThere were a number of illegal apartments, five kitchens, a strange platform stage in one area and lots of staircases,\u201d said Sagatelyan. \u201cThe one thing the interiors lacked completely was architectural details.\u201d\u00a0Sagatelyn and Monsef decided to take the house down to the studs inside, but to preserve the \u201coriginal facade, with its baby blue paint, intricate stucco and ornate cast iron work,\u201d to quote the San Francisco Chronicle article.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/05\/1778921290_52_rawImage.jpg\" alt=\"image\" title=\"#\" class=\"x100\"\/><\/p>\n<p>Stay informed, and entertained.<\/p>\n<p class=\"uiTextSmall c-gray600\">By signing up, you agree to our <a href=\"https:\/\/www.sfgate.com\/terms\/\" data-link=\"native\" class=\"underlinedButton fw500 tuo1px tdu tuo2px tdc-secondary tdt-px hover:o70 td300\" rel=\"nofollow noopener\" target=\"_blank\">Terms Of Use<\/a> and acknowledge that your information will be used as described in our <a href=\"https:\/\/www.sfgate.com\/privacy\/\" data-link=\"native\" class=\"underlinedButton fw500 tuo1px tdu tuo2px tdc-secondary tdt-px hover:o70 td300\" rel=\"nofollow noopener\" target=\"_blank\">Privacy Policy<\/a>.<\/p>\n<p>All this historic and contemporary splendor rests in one of SF\u2019s most iconic neighborhoods, just\u00a0steps from the famous <a href=\"https:\/\/www.sfgate.com\/places\/article\/renovating-painted-lady-sf-leah-culver-15051370.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Painted Ladies<\/a>.\u00a0<\/p>\n<p><img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<img alt=\"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco pairs a preserved Edwardian facade with a striking modern remodel.<\/p>\n<p>Courtesy of Open Homes Photography<\/p>\n<p>Compass agents\u00a0Mollie Poe and Declan Hickey are representing this listing. \u201cAmong the many homes that Declan and I have had the privilege of representing around Alamo Square over the past three decades, 924 [Grove] holds a place that\u2019s truly special to us,\u201d Poe wrote in an email May 19. \u201cIts grand exterior makes a striking first impression, but what unfolds inside is something entirely unexpected \u2014 an openness and flow that feels welcoming rather than formal, filled with light, warmth, and an easy sense of connection.\u201d<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Apparently, buyers made that connection with this home. The\u00a0Colgate Mansion was listed this April \u2014 and in just three weeks, it went pending.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Built for a Colgate heir in 1903, this Alamo Square mansion at 924 Grove St. in San Francisco&hellip;\n","protected":false},"author":2,"featured_media":340137,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[101,103,102,104,106,105,925,1693,2787],"class_list":["post-340136","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news","tag-sfgfreelance","tag-sfglocal","tag-sfgrealestate"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/340136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=340136"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/340136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/340137"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=340136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=340136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=340136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}