![\"Ryan](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/PBM-L-PB-NIGHT-MARKET-2.jpg\")
Ryan \u201cCappo\u201d Kelley plays acoustic guitar and reggae music each Thursday evening during the Pacific Beach Night Market. (Madison Beveridge)<\/p>\nPacific Beach\u2019s latest nightlife addition is a celebration of food, community and music.<\/p>\n
The Pacific Beach Night Market opened in mid-February and is hosted every Thursday from 5 to 9:30 p.m. at 875 Garnet Ave.<\/p>\n
Jay Michaels, a San Diego native and Pacific Beach resident, said he opened the market in hopes of bringing a casual yet curated attraction to the area. Michaels owns the business next to the market, Fitness Collective \u2013 a fitness and social hub, and the idea came to him after a casual gathering with fellow business owners and local restaurateurs.<\/p>\n
\u201cIt started as a group of business owners and local residents as a barbecue in our business\u2019 private parking lot,\u201d Michaels said. \u201cFrom there the idea just blossomed.\u201d<\/p>\n
Feeling that a lot of San Diego markets lack a casual feeling that makes attendees want to stay and hangout, Michaels said he brainstormed a way to provide that, curating a space with tables, ample walking and sitting room, live music and great food.<\/p>\n
\u201cPeople started walking by and seeing and asking if it was a thing,\u201d he said. \u201cIt naturally became a thing, and we reached out to some local vendors to bring food. Our friend, Ryan \u2018Cappo\u2019 Kelley, who plays Acoustic guitar and reggae music, said he would come and play weekly, and he has every week.\u201d<\/p>\n
Ryan \u201cCappo\u201d Kelley plays acoustic guitar and reggae music each Thursday evening during the Pacific Beach Night Market. (Madison Beveridge)<\/p>\n
Like Kelley, other local business owners were eager to join in on PB Night Market and have shown up every week since it began. Sandbagger BBQ and Casanova Fish Tacos have become regulars at the market, with other newer additions like Mamamia Pizza Bar, Lia\u2019s Lumpia, The Local Lemon, Bonehead Burger Company and more.<\/p>\n
\u201cThere are certain shops who have been with us since the beginning, while others come and go on rotations, which is super fun,\u201d Michaels said. \u201cWe had a woman come the other week who was serving Korean bowls, and she sold out of everything she bought, which made her so happy.<\/p>\n
\u201cIt is all about finding vendors that share the same energy as us,\u201d he said. \u201cOur vendors share food with each other and collaborate like a family which is so much fun.\u201d<\/p>\n
Zane Curtis, who\u2019s non-alcoholic bottle shop Monday Mornings was set up at the market, spoke about his brand and what brought him out.<\/p>\n
\u201cMonday Mornings is redesigning San Diego\u2019s drinking culture,\u201d Curtis said. \u201cWe have two physical bottle shops, one of which is here in PB, and we partner with several different bars and restaurants. We distribute 95 different bottles, and we fully train our staff to promote education.<\/p>\n
\u201cWe are here to exist and create a new drinking culture, so when you don\u2019t want alcohol, you don\u2019t have to sacrifice a good time,\u201d Curtis said.<\/p>\n
Another vendor, Hector Casanova, owner of Casanova Fish Tacos, has been serving up his spin on fish tacos for the past several weeks at the market.<\/p>\n
\u201cWe have grilled sweet ginger fish tacos, grilled red curry fish tacos, baja style fish tacos and more,\u201d Casanova said. \u201cWe were also voted San Diego\u2019s best fish taco.\u201d<\/p>\n
![\"PB](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/PBM-L-PB-NIGHT-MARKET-3.jpg\")
PB Night Market attendees eat and visit while listening to live music each Thursday evening. (Madison Beveridge)<\/p>\n
Armani Prieto, owner of Mamamia Pizza Bar, is new to the market but said he loves nothing more than sharing meals with locals.<\/p>\n
\u201cI typically do catering but I was invited to this market and realized it was a great growth opportunity with how many people are around,\u201d Prieto said. \u201cI have been in business for five years now, and about a year ago I started doing events like these.\u201d<\/p>\n
For Michaels, the excitement from vendors and community members alike is what drives him to keep hosting the PB Night Market.<\/p>\n
\u201cIt will be organically successful because it\u2019s for the community, by the community,\u201d Michaels said. \u201cI think we will only continue to expand the offerings, like more food options and even non-food offerings. I want to see even more family-friendly vendors.<\/p>\n
\u201cThere are so many mini-stories within the market,\u201d he said. \u201cEach vendor and visitor has a different reason and story, but overall I have heard such great feedback.\u201d<\/p>\n
With many vendors appreciative of a collective space to host their food, drinks and offerings, Michaels said he is pleased with the turnout so far and excited to continue sharing a third space for locals.<\/p>\n
\u201cThe sentiment from both visitors and vendors coming has been \u2018thank you\u2019 and \u2018we are so happy this is happening.\u2019 It feels like someone should have done this a long time ago,\u201d Michaels said. \u201cWhether you are a parent with kids who want to swing by for a post-school or class meal or maybe you walk upon this I think there really is something for anyone.\u201d<\/p>\n
For more information on the market and upcoming vendors, visit @pbnightmarket on Instagram.<\/p>\n
Want to visit?<\/p>\n
PB Night Market<\/p>\n
Address: 875 Garnet Ave., Pacific Beach<\/p>\n
When: 5 to 9:30 p.m. every Thursday<\/p>\n
Instagram: @pbnightmarket<\/p>\n","protected":false},"excerpt":{"rendered":"Pacific Beach\u2019s latest nightlife addition is a celebration of food, community and music. The Pacific Beach Night Market…\n","protected":false},"author":2,"featured_media":341473,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[140662,74,76,75,140663,127336],"class_list":["post-341472","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-pacific-beach-night-market","tag-san-diego","tag-san-diego-headlines","tag-san-diego-news","tag-things-to-do-in-pacific-beach","tag-where-to-eat-in-pacific-beach"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/341472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=341472"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/341472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/341473"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=341472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=341472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=341472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}