{"id":347772,"date":"2026-06-05T08:37:08","date_gmt":"2026-06-05T08:37:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/347772\/"},"modified":"2026-06-05T08:37:08","modified_gmt":"2026-06-05T08:37:08","slug":"op-ed-california-should-renew-state-funding-for-food-security","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/347772\/","title":{"rendered":"Op-Ed: California Should Renew State Funding for Food Security"},"content":{"rendered":"<p>Market Match gives shoppers who use <a href=\"https:\/\/cdss.ca.gov\/inforesources\/calfresh\" rel=\"nofollow noopener\" target=\"_blank\">CalFresh<\/a> (California\u2019s name for the federal Supplemental Nutrition Assistance Program) a dollar-for-dollar match of up to $15 per visit to purchase fresh produce at farm-direct sites like certified farmers\u2019 markets, mobile markets, and farmstands. The Fruit and Vegetable Program provides a dollar-for-dollar match of up to $60 per month, instantly rebated to a CalFresh shopper\u2019s EBT card when they buy fresh produce at participating grocery stores.<\/p>\n<p>As professionals who have worked to advance healthy, just, and resilient food and agriculture policies throughout our careers, we know first-hand the extensive economic and community benefits of state investments like these\u2014not only to CalFresh participants but also to food retailers and small-scale farmers. Unlike traditional charitable feeding programs that often rely on food donations or offer inconsistent access to fresh, culturally relevant foods, Market Match and the Fruit and Vegetable Program provide supplemental benefits that work like cash. They give consumers the freedom to choose from California\u2019s produce bounty while supporting the state\u2019s food and farming economies.<\/p>\n<p>Without new funding, however, these programs could disappear from our statewide nutrition safety net\u2014precisely when federal support <a href=\"https:\/\/civileats.com\/2026\/04\/13\/snap-participation-has-dropped-since-passage-of-republican-tax-bill\/\" rel=\"nofollow noopener\" target=\"_blank\">is also shrinking<\/a>. With only days to go until the June 15 deadline for passing a state budget, the California legislature and Governor Newsom must prioritize funding that increases healthy food access for our state\u2019s most vulnerable populations.<\/p>\n<p><a href=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/op-ed-california-should-renew-state-funding-for-food-security-1.jpg\" rel=\"lightbox\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/op-ed-california-should-renew-state-funding-for-food-security-1.jpg\" alt=\"A promotion for the CalFresh Fruit and Vegetable EBT pilot program at a Harvest Market store in Northern California. (Photo courtesy of California Department of Social Services)\"\/><\/a><\/p>\n<p>A  promotion for the CalFresh Fruit and Vegetable EBT pilot program at a Harvest Market store in Fort Bragg, California. (Photo courtesy of Denisse Becerra \/ Fullwell)<\/p>\n<p>Long before the steep cuts to food assistance <a href=\"https:\/\/civileats.com\/2025\/07\/03\/house-passes-tax-bill-with-snap-cuts-billions-for-immigration-enforcement-and-climate-rollbacks\/\" rel=\"nofollow noopener\" target=\"_blank\">mandated by<\/a> last year\u2019s federal budget bill began taking effect, low-income Californians were struggling to put healthy food on the table. In 2024, federal CalFresh benefits <a href=\"https:\/\/www.urban.org\/data-tools\/does-snap-cover-cost-meal-your-county#:~:text=For%2520the%25202022%2520cost%252Dof,level%2520population%2520sizes%252C%2520is%2520%25242.43.\" rel=\"nofollow noopener\" target=\"_blank\">did not cover <\/a>the cost of a moderately priced meal in all 58 California counties. <a href=\"https:\/\/www.cbpp.org\/research\/food-assistance\/the-supplemental-nutrition-assistance-program-snap\" rel=\"nofollow noopener\" target=\"_blank\">For years<\/a>, CalFresh benefit amounts have tended to fall short of families\u2019 needs, with a significant number of participants running out of money before month\u2019s end.<\/p>\n<p>California\u2019s supplemental CalFresh programs stepped in to fill the nutritional gap. The <a href=\"https:\/\/www.fullwell.us\/fruit-vegetable-supplemental-benefits\" rel=\"nofollow noopener\" target=\"_blank\">Fruit and Vegetable Program<\/a>, championed by <a href=\"https:\/\/sd11.senate.ca.gov\/district\" rel=\"nofollow noopener\" target=\"_blank\">state Senator Scott Wiener<\/a> (D-District 11) and <a href=\"https:\/\/lee.asmdc.org\/district-map\" rel=\"nofollow noopener\" target=\"_blank\">Assemblymember Alex Lee<\/a> (D-District 24), is a <a href=\"https:\/\/cdss.ca.gov\/portals\/9\/RADD\/CalFresh_Fruit_and_Vegetable_EBT_Pilot_Project_Legislative_Report.pdf\" rel=\"nofollow noopener\" target=\"_blank\">documented success<\/a> at alleviating hunger and increasing access to healthy, minimally processed foods. Administered by the <a href=\"https:\/\/www.cdss.ca.gov\/inforesources\/ebt\/california-fruit-vegetable-ebt-pilot-project\" rel=\"nofollow noopener\" target=\"_blank\">California Department of Social Services<\/a> and first piloted in 2023, it is operating for a third year thanks to a $36 million allocation in the current budget. Yet without additional resources, it is expected to run out of funds and shut down by the end of June.<\/p>\n<p>Participation in the program, which operates in 91 grocery stores, <a href=\"https:\/\/drive.google.com\/file\/d\/1znJ2xXpj7SFlGN6Ss0YclsidORtB6ovX\/view?usp=sharing\" rel=\"nofollow noopener\" target=\"_blank\">has grown <\/a>every month since it relaunched in November 2025, demonstrating its immense value in people\u2019s lives. In April 2026 alone, the program reached 92,000 households, providing nearly $4.85 million in fruit and vegetable supplemental benefits. Since its inception, it has served more than 325,000 unique California households. Senator Wiener and Assemblymember Lee are seeking $100 million in next year\u2019s budget to support the year-round operation of the Fruit and Vegetable Program and allow for modest expansion into currently unserved communities.<\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1utVriUkAVeYmOqoG_tVVLbvLoHKJLUjc\/view\" rel=\"nofollow noopener\" target=\"_blank\">Market Match<\/a>, the nationally recognized initiative that inspired the Fruit and Vegetable Program, is the largest state grant funded by the<a href=\"https:\/\/cafarmtofork.cdfa.ca.gov\/farm_to_fork\/grants\/cnip.html\" rel=\"nofollow noopener\" target=\"_blank\"> California Nutrition Incentive Program (CNIP)<\/a>. Administered by the <a href=\"https:\/\/www.cdfa.ca.gov\/\" rel=\"nofollow noopener\" target=\"_blank\">California Department of Food &amp; Agriculture<\/a>, Market Match helps recipients of CalFresh, <a href=\"https:\/\/www.cdfa.ca.gov\/SeniorFarmersMrktNutritionPrgm\/\" rel=\"nofollow noopener\" target=\"_blank\">Senior Farmers Market Nutrition Program<\/a>, and <a href=\"https:\/\/www.cdph.ca.gov\/Programs\/CFH\/DWICSN\/Pages\/Program-Landing1.aspx?utm_source=openai\" rel=\"nofollow noopener\" target=\"_blank\">Women, Infants and Children<\/a> (WIC) purchase California-grown fresh fruits and vegetables. Although Market Match has a <a href=\"https:\/\/marketmatch.org\/wp-content\/uploads\/2016\/09\/MM-Case-Statement-Proof-9-12-16.pdf\" rel=\"nofollow noopener\" target=\"_blank\">15-year track record<\/a> of improving nutrition and increasing agricultural sales, it too is at risk of being eliminated. Program funding will run out in early 2027 without additional resources.<\/p>\n<p>In<a href=\"https:\/\/marketmatch.org\/impact\/\" rel=\"nofollow noopener\" target=\"_blank\">\u00a02025 alone,<\/a> Market Match supported more than 627,000 shoppers at nearly 300 farmers\u2019 markets, delivered nearly 50 million servings of California-grown produce statewide, and kept food dollars in communities where they were spent. Every dollar spent with local family farmers <a href=\"https:\/\/marketmatch.org\/wp-content\/uploads\/2018\/09\/Market-Match-Impact-Report-2018_web.pdf\" rel=\"nofollow noopener\" target=\"_blank\">generates $3<\/a> for the local economy. Market Match also draws down federal funding through the U.S. Department of Agriculture\u2019s <a href=\"https:\/\/www.fns.usda.gov\/snap\/gusnip-grant-program\" rel=\"nofollow noopener\" target=\"_blank\">Gus Schumacher Nutrition Incentive Program<\/a>.<\/p>\n<p><a href=\"https:\/\/sd13.senate.ca.gov\/biography\" rel=\"nofollow noopener\" target=\"_blank\">Senator Josh Becker<\/a> (D-District 13) and <a href=\"https:\/\/connolly.asmdc.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Assemblymember Damon Connolly<\/a> (D-District 12) have championed a phased budget request for CNIP\/Market Match funding, starting with $20 million in the 2026-27 budget cycle, increasing to $30 million in 2027-2028, and building to $50 million in 2028-2029. This would allow the program to expand to all farmers\u2019 markets statewide and increase the match from $15 to $20 per visit.<\/p>\n<p>Developing a budget plan that appropriately mitigates the H.R. 1 mandates has, understandably, been a priority for Governor Newsom and the Legislature this year. However, leaving Market Match and the Fruit and Vegetable Program unfunded\u2014which may seem like savings now\u2014will place a strain on future administrations and on our state\u2019s welfare.<\/p>\n","protected":false},"excerpt":{"rendered":"Market Match gives shoppers who use CalFresh (California\u2019s name for the federal Supplemental Nutrition Assistance Program) a dollar-for-dollar&hellip;\n","protected":false},"author":2,"featured_media":347773,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7,9,8],"class_list":["post-347772","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-california","tag-california-headlines","tag-california-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/347772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=347772"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/347772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/347773"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=347772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=347772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=347772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}