TMC Hospitality \u2014 part of real estate holding company TMC Group \u2014 is planting its first physical stake in Orange County with next month\u2019s opening of\u00a0Maleza\u00a0at The CAMP in Costa Mesa.\u00a0<\/p>\n
The Irvine-based hospitality company has two hotel brands, Drift and Bode, and six food and beverage concepts Kitchen + Mezcal Bar, Dawn, Dusk, Sidebar, The\u00a0Sun Room\u00a0and\u00a0Maleza. All the restaurants\u00a0operate\u00a0inside\u00a0its\u00a0hotels.\u00a0<\/p>\n
The Irvine-based hospitality group first launched the Mexican restaurant concept\u00a0Maleza\u00a0at its Drift Palm Springs hotel in 2023. TMC\u2019s portfolio of properties is also\u00a0located\u00a0in Santa Barbara, Nashville and in Mexico.\u00a0<\/p>\n
The\u00a0Maleza\u00a0at The CAMP will be the firm\u2019s first standalone location. It is also TMC\u2019s first project in Orange County, a \u201chomecoming\u201d of sorts, TMC said. It took TMC two years to find the right location in Orange County to open\u00a0Maleza, according to Chief Executive Philip Bates.\u00a0<\/p>\n
Many visitors to the Palm Springs location came from Los Angeles and Orange County and\u00a0frequently\u00a0asked TMC to open a restaurant closer to home, he said.\u00a0<\/p>\n
\u201cThe real estate had to make the most sense. It was\u00a0really about\u00a0choosing a location that already has a strong hospitality identity,\u201d Bates told the Business Journal.\u00a0<\/p>\n
TMC signed the lease last November.\u00a0<\/p>\n
Maleza will open in an approximately 1,627-square-foot space at The CAMP retail center, built by Shaheen Sadeghi\u2019s LAB Holding LLC. The space was previously occupied by Native Foods for over a decade, then most recently by The Plot.\u00a0<\/p>\n
The Costa Mesa restaurant will be led by General Manager Andrew Parrish.<\/p>\n
The menu will have shareable plates featuring unexpected ingredients like miso and shoyu and signature dishes such as grilled maitake mushrooms alongside a mezcal-focused cocktail program.\u00a0<\/p>\n
Managing $200M+ of Hospitality Projects\u00a0<\/p>\n
TMC Hospitality was launched in 2016, led by Bates after he spotted a shift in the industry.\u00a0<\/p>\n
\u201cAt that time, a lot of emerging trends were occurring \u2013 Airbnb \u2013 a lot of different trends in the boutique and lifestyle hotel space,\u201d he said.\u00a0<\/p>\n
Before he created the hospitality arm of TMC, Bates worked at the real estate company\u2019s private equity unit TMC America. He was vice president of investments for two years where he led seven equity investments into development projects.\u00a0<\/p>\n
Prior to TMC, Bates worked at Barker Pacific Group as an acquisitions analyst and at Colony as a senior analyst.\u00a0<\/p>\n
In 2018, Bates launched TMC\u2019s first hotel brand Bode and later added Drift in 2021 to go after the growth of the millennial traveler.\u00a0<\/p>\n
Bates said that he was surrounded by\u00a0lot\u00a0of \u201cheavy travelers\u201d with real estate and operating experience at TMC Group when he decided to launch the firm.\u00a0<\/p>\n
Since then, it has managed over $200 million in hospitality projects.\u00a0<\/p>\n
\u201cI think I\u2019ve always been a little bit of an entrepreneur since I was young,\u201d Bates said.\u00a0<\/p>\n
Room rates for Drift average in the low $200s to mid-$300s per night; Bode\u2019s daily rates range from $160 to $1,100 for\u00a0the month of June.\u00a0<\/p>\n
Out of the six hotels that TMC has opened\u2014Bode Chattanooga was sold last year\u2014two were built from the ground up, while the other four were major conversions of former office and apartment buildings. Bates said the group is still cautious about acquisitions.\u00a0<\/p>\n
When looking at where to open hotels in the beginning, TMC Hospitality followed a data-driven process that led the firm to only open hotels outside of Orange County since there were existing \u201cbig players\u201d in the market.\u00a0<\/p>\n
In 2017, Nashville\u2019s tourism was still on the rise and \u201chotel keys were not keeping up with the traffic,\u201d Bates said. He added that Palm Springs had a similar opportunity with the region\u2019s off-season market.\u00a0<\/p>\n
However, the goal\u00a0to operate\u00a0a hotel in OC still exists, Bates said.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"TMC Hospitality \u2014 part of real estate holding company TMC Group \u2014 is planting its first physical stake…\n","protected":false},"author":2,"featured_media":351692,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[163,165,164],"class_list":["post-351691","post","type-post","status-publish","format-standard","has-post-thumbnail","category-anaheim","tag-anaheim","tag-anaheim-headlines","tag-anaheim-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/351691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=351691"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/351691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/351692"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=351691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=351691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=351691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}