{"id":366526,"date":"2026-06-19T01:27:39","date_gmt":"2026-06-19T01:27:39","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/366526\/"},"modified":"2026-06-19T01:27:39","modified_gmt":"2026-06-19T01:27:39","slug":"popular-mexican-restaurant-in-downtown-fresno-to-close-it-started-as-a-truck-in-2014","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/366526\/","title":{"rendered":"Popular Mexican restaurant in downtown Fresno to close. It started as a truck in 2014"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">A popular Mexican restaurant that built a loyal customer base thanks to its vegetarian jackfruit-based dishes will have its last day of service this weekend.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cI extend my deep gratitude to the Fresno community,\u201d Miriam Martinez, owner of La Jacka Restaurant, said in an interview with The Bee. \u201cI want to thank my customers who have been here throughout the 13, 14 years we\u2019ve been open and who are still with us.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Though the brick-and-mortar restaurant is closing, Martinez said it\u2019s not the end of La Jacka for good. She had several ideas of how to bring her popular dishes to its customers, such as a weekly pre-order system and direct sales of pre-packaged jackfruit.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Opened in November 2023, La Jacka Restaurant first got its start as the <a href=\"https:\/\/www.fresnobee.com\/living\/food-drink\/article129692714.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:La Jacka Mobile food truck in 2014;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;La Jacka Mobile food truck in 2014&quot;}\" class=\"link \">La Jacka Mobile food truck in 2014<\/a>, serving its popular tacos, burritos and quesadillas with seasoned jackfruit imported from Mexico as a protein alternative. The fruit\u2019s meaty texture resembles that of chicken or pulled pork. One of Martinez\u2019s daughters had an allergy to beef and pork which is why the family embraced alternative protein choices in its offerings.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Martinez said the restaurant\u2019s proximity to Fresno\u2019s U.S. Immigration and Customs Enforcement field office \u2014 which sits around the corner on L Street \u2014 has also hurt business. Martinez said she noticed a drop in sales after a <a href=\"https:\/\/www.fresnobee.com\/news\/local\/article308258390.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:June 2025 anti-ICE protest;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;June 2025 anti-ICE protest&quot;}\" class=\"link \">June 2025 anti-ICE protest<\/a> in response to the Trump administration\u2019s immigration crackdown. There have been several protests, <a href=\"https:\/\/www.fresnobee.com\/news\/local\/article314672447.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:prayer vigils;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;prayer vigils&quot;}\" class=\"link \">prayer vigils<\/a> and <a href=\"https:\/\/www.fresnobee.com\/news\/local\/article312445163.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:arrests at the ICE office;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;arrests at the ICE office&quot;}\" class=\"link \">arrests at the ICE office<\/a>.<\/p>\n<p><img alt=\"La Jacka Mobile food truck owner\/cook Miriam Martinez holds a jackfruit on Friday, Jan. 6, 2017, in Fresno. Martinez creates meatless dishes using the versatile jackfruit including tacos, burritos, quesadillas, and pulled \u201cpork\u201d sandwiches.\" loading=\"lazy\" width=\"960\" height=\"1059\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/e9480697757bdd94744f9e4757cb7e9d.jpeg\"\/><\/p>\n<p>La Jacka Mobile food truck owner\/cook Miriam Martinez holds a jackfruit on Friday, Jan. 6, 2017, in Fresno. Martinez creates meatless dishes using the versatile jackfruit including tacos, burritos, quesadillas, and pulled \u201cpork\u201d sandwiches.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Ultimately, though, she decided to not renew the restaurant\u2019s lease in the South Stadium building at Van Ness Avenue and Mono Street due to economic conditions, rising costs, declining sales and concerns around safety and homelessness downtown.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Cooking oil that used to cost $16 before the pandemic now costs $47; A bulk order of beans that once cost $18-$20 now cost $40 and a bag of rice that used to cost $15 now cost $35, she said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWe\u2019ve tried to keep prices down &#8230; because we didn\u2019t want to raise costs too much, even though everything has gone up \u2014 some things as much as fivefold, others threefold since the pandemic,\u201d Martinez said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">La Jacka\u2019s lease ends on June 30. They initially planned to stay open until the end of the month, but changed the last day of service to Sunday to have time to pack up.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Will Dyck, CEO of Summa Properties, the building\u2019s owner, said he wishes La Jacka the best of luck in their future endeavors. He said he offered a $1,000 discount on rent to help them stay open. He hopes to fill the space with another restaurant.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cWe didn\u2019t ask them to leave; they left on their own,\u201d he said.<\/p>\n<p>Past and future of Fresno jackfruit business<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">After opening as a food truck in 2014, La Jacka built a loyal following with locals and tourists alike.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The restaurant was among the top 10 Fresno Mexican restaurants, according to <a href=\"https:\/\/www.fresnobee.com\/living\/food-drink\/bethany-clough\/article255644341.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Yelp ratings;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Yelp ratings&quot;}\" class=\"link \">Yelp ratings<\/a>. The restaurant would often receive tourists who were passing through town en route to local national parks. Customers appreciated that the restaurant was open on the weekend since many downtown restaurants serve the weekday government and office worker crowd.<\/p>\n<p><img alt=\"La Jacka Restaurant has moved into a cafe spot in the former Bitwise South Stadium building at 700 Van Ness in downtown Fresno.\" loading=\"lazy\" width=\"960\" height=\"639\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/73d080170ba1a7100271f7a8948601ed.jpeg\"\/><\/p>\n<p>La Jacka Restaurant has moved into a cafe spot in the former Bitwise South Stadium building at 700 Van Ness in downtown Fresno.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Martinez said she has plans to bring her popular jackfruit dishes to Fresno after taking a month or two off to recalibrate.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Since she also owns the <a href=\"https:\/\/www.facebook.com\/thehotspotkitchenfresno\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Hot Spot Kitchen, a commercial kitchen where several food businesses operate,;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Hot Spot Kitchen, a commercial kitchen where several food businesses operate,&quot;}\" class=\"link \">Hot Spot Kitchen, a commercial kitchen where several food businesses operate,<\/a> Martinez is considering selling her popular dishes via a pre-order and pick-up system for one or two days a week.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">She will also continue to import jackfruit, and has plans to sell the prepared, pre-packaged fruit directly to customers and to businesses that want to incorporate the meat alternative into their menus.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Martinez is also planning to roll out several mezcal tasting events \u2014 and wants to bridge connections between Mexican mezcal producers and the <a href=\"https:\/\/www.fresnobee.com\/news\/local\/article290837979.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Central Valley farmers that are planting agave with the goal of distilling it for consumption;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Central Valley farmers that are planting agave with the goal of distilling it for consumption&quot;}\" class=\"link \">Central Valley farmers that are planting agave with the goal of distilling it for consumption<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">If someone wants to open a La Jacka restaurant outside of Fresno, \u201cI am also open to that,\u201d she said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">She said customers are asking her to bring back the popular food truck \u2014 an idea she is open to if it makes financial sense. But first, she said, she needs \u201ccustomers to support us by consuming double so we can make it happen.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">For now, customers can keep track of future business plans on <a href=\"https:\/\/www.instagram.com\/lajackarestaurant\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:social media;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;social media&quot;}\" class=\"link \">social media<\/a> and <a href=\"https:\/\/www.lajacka.store\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:La Jacka\u2019s website;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;La Jacka\u2019s website&quot;}\" class=\"link \">La Jacka\u2019s website<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">She also credited a 2017 story in <a href=\"https:\/\/www.fresnobee.com\/living\/food-drink\/article129692714.html\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:The Fresno Bee story for bringing her more business;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;The Fresno Bee story for bringing her more business&quot;}\" class=\"link \">The Fresno Bee story for bringing her more business<\/a> and customers in its early years.<\/p>\n<p><img alt=\"La Jacka Mobile food truck owner\/cook Miriam Martinez holds a ripe jackfruit pod on Friday, Jan. 6, 2017, in Fresno. Martinez creates many different meatless dishes using the versatile jackfruit including tacos, burritos, quesadillas, pulled \u201cpork\u201d sandwiches, hamburgers, milkshakes, smoothies, and agua fresca\" loading=\"lazy\" width=\"960\" height=\"707\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/39790176648adc63b1fecc14501583bc.jpeg\"\/><\/p>\n<p>La Jacka Mobile food truck owner\/cook Miriam Martinez holds a ripe jackfruit pod on Friday, Jan. 6, 2017, in Fresno. Martinez creates many different meatless dishes using the versatile jackfruit including tacos, burritos, quesadillas, pulled \u201cpork\u201d sandwiches, hamburgers, milkshakes, smoothies, and agua fresca<\/p>\n<p>Last weekend of service at La Jacka<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Martinez said there will be a small gift for customers who visit La Jacka in its final days of service this weekend.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">She asks that customers share their favorite memories or any photos they have of La Jacka either in person or via social media. She also asked that customers not forget La Jacka.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cSo that when we come back with a new concept, you\u2019ll be there,\u201d she said.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">La Jacka\u2019s final hours<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Thursday: 11 a.m.-2 p.m.; 5-8 p.m.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Friday: 11 a.m.-2 p.m.; 5-8 p.m<\/p>\n<p><img alt=\"La Jacka Mobile food truck owner\/cook Miriam Martinez cooks chopped, unripe jackfruit on the grill to make meatless dishes on Friday, Jan. 6, 2017, in Fresno. La Jacka was ranked by Yelp in 2017 as one of the top Mexican restaurants in Fresno.\" loading=\"lazy\" width=\"960\" height=\"639\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/21ccd0a9f8fdd1e181e76493f0bb37b7.jpeg\"\/><\/p>\n<p>La Jacka Mobile food truck owner\/cook Miriam Martinez cooks chopped, unripe jackfruit on the grill to make meatless dishes on Friday, Jan. 6, 2017, in Fresno. La Jacka was ranked by Yelp in 2017 as one of the top Mexican restaurants in Fresno.<\/p>\n<p>(SILVIA FLORES\/Fresno Bee file)<img alt=\"A vegan chilaquiles dish including a tofu egg and rice and beans served up at the La Jacka Restaurant featuring vegan Mexican cuisine using jackfruit in downtown Fresno. The restaurant will have its last day of service will be Sunday, June 21, 2026.\" loading=\"lazy\" width=\"960\" height=\"641\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/d8875687238cb3e63db6c37928cf4609.jpeg\"\/><\/p>\n<p>A vegan chilaquiles dish including a tofu egg and rice and beans served up at the La Jacka Restaurant featuring vegan Mexican cuisine using jackfruit in downtown Fresno. The restaurant will have its last day of service will be Sunday, June 21, 2026.<\/p>\n<p><img alt=\"A vegan carne asada taco and tamale made from jackfruit with housemade salsas, rice and beans prepared at La Jacka Restaurant in downtown Fresno.\" loading=\"lazy\" width=\"960\" height=\"634\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/0bba85fa60186b8ba994510baf64c636.jpeg\"\/><\/p>\n<p>A vegan carne asada taco and tamale made from jackfruit with housemade salsas, rice and beans prepared at La Jacka Restaurant in downtown Fresno.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"A popular Mexican restaurant that built a loyal customer base thanks to its vegetarian jackfruit-based dishes will have&hellip;\n","protected":false},"author":2,"featured_media":366527,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[4843,112,114,113,148686,49757,148685,1457],"class_list":["post-366526","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-customers","tag-fresno","tag-fresno-headlines","tag-fresno-news","tag-la-jacka","tag-mexican-restaurant","tag-miriam-martinez","tag-restaurant"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/366526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=366526"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/366526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/366527"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=366526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=366526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=366526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}