{"id":371531,"date":"2026-06-23T14:49:09","date_gmt":"2026-06-23T14:49:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/371531\/"},"modified":"2026-06-23T14:49:09","modified_gmt":"2026-06-23T14:49:09","slug":"what-are-night-markets-central-valley-events-explained","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/371531\/","title":{"rendered":"What are night markets? Central Valley events explained"},"content":{"rendered":"<p>When other business operations wind down for the day, night markets are just heating up.<\/p>\n<p>Which is why the Lanz Ohana Market set up a bucket of water and some toys in a shaded section for children to play with on June 12.<\/p>\n<p>In a corner of the Clovis Crunch Fitness, the children played off to the side while their parents set up tents, started machines, prepared ingredients, set out merchandise and posted updates to their social media platforms letting the community know where to find them.<\/p>\n<p>Night markets have been growing in popularity over the past several years. They often serve a specific community or heritage, like the <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/www.fresnobee.com\/news\/local\/article312421835.html\">Lotus Pond Night Market<\/a>, which centers Lao and Thai experiences.<\/p>\n<p>The longest-running night market in Fresno, <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/559nightmarket.com\/\">559 Night Market<\/a>, was born both as a way to bring the community together and to help a business survive. Morgan Doizaki, the manager-owner of <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/www.centralfish.com\/\">Central Fish<\/a>, started hosting events in 2021 after he found out that construction was going to close one of the roads to his business.<\/p>\n<p>\u201cWe did it out of necessity,\u201d Doizaki said.<\/p>\n<p>                                          <img decoding=\"async\" class=\"responsive-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/Shaved_Ice_Horizontal.jpg\"   width=\"1200\" height=\"675\" title=\"Shaved_Ice_Horizontal.jpg\" alt=\"Christela Espinoza, left, hands shaved ice to a customer at the Lanz Ohana Market on June 12.\"\/>                                                                                    Christela Espinoza, left, hands shaved ice to a customer at the Lanz Ohana Market on June 12.                                                                                            AMBER HAIR                                                                            amber.hair@fresnobee.com                                                                                        <\/p>\n<p>In the wake of the pandemic, people were desperate for a way to spend time with each other in a low-risk environment, and night markets provided a platform for that. At its peak, the 559 Night Market has drawn well over 5,000 people, but the most recent one on May 29 brought in around 3,000.<\/p>\n<p>Night markets are a thousand-plus-year-old Chinese tradition popular across much of Southeast and East Asia. According to a 2024 article in the Frontiers of History in China, while night markets existed before the Song Dynasty (960\u20131279), during that period night markets shifted from being aristocratic extensions of regular daytime business activities to community events with entertainment more focused on the everyday person.<\/p>\n<p>The 559 Night Market runs from April to October, and around 10 businesses participate, depending on the month. It\u2019s always held on the last Friday of the month, from 5 p.m. to 10 p.m., and while Doizaki used to shut down Kern Street as part of the night market, following a year of permit denials from the city, he\u2019s shifted to holding it in his parking lot.<\/p>\n<p>The night market brings in entertainment through 559 K-Pop District\u2019s dance showcases, and Doizaki makes it a priority to keep the market as family- and pet-friendly as possible.<\/p>\n<p>By holding it one night a month, and in Central Fish\u2019s parking lot, Doizaki knows that he loses opportunities. He\u2019s seen other night markets hosted at county fairgrounds, where they can accommodate more people and run over the course of a weekend. Those night markets often charge for parking and attendance, which are both free at the 559 Night Market.<\/p>\n<p>\u201cWe\u2019re not doing this for the money,\u201d Doizaki said. \u201cIt would be nice to make money, but that\u2019s not what the goal is.\u201d<\/p>\n<p>New takes bring in Hispanic influences<\/p>\n<p>While 559 Night Market focuses on Asian cultures and the businesses in Chinatown, Fresno Fiesta Market takes a different approach. Fresno Fiesta Market is tied to Hispanic cultures.<\/p>\n<p>Fiesta Market owners Emma Fuentes and Osvaldo Gutierrez also have an inflatable character business, Inflatacrew, where they dress up in costumes of popular children\u2019s cartoon characters and perform. Fuentes said they learned about the concept of night markets when they were hired to entertain at a different night market and saw people they knew there \u2014 including teachers from the high school where Fuentes and Gutierrez met.<\/p>\n<p>That gave them the idea to start their own night market.<\/p>\n<p>Fuentes and Gutierrez had their first event in November 2025, and their next one, happening July 31, will be their sixth. According to Fuentes, the first event had a good response, but it\u2019s quickly grown to an event that draws in around 5,000 people.<\/p>\n<p>\u201cIt\u2019s getting a lot bigger than expected,\u201d Fuentes said.<\/p>\n<p>The Fresno Fiesta Market takes place at the Manchester Mall, with events happening every six weeks or so. At the Fiesta Market on May 1, there were more than 90 vendors, and Fuentes mentioned she and Gutierrez might have to find a new location for the event if the response outgrows the property.<\/p>\n<p>\u201cWe\u2019re just going to go wherever the wind takes us,\u201d Fuentes said.<\/p>\n<p>Destination: Dinuba<\/p>\n<p>Inspired by the incredible turnout at the Fresno Fiesta Market, Fuentes and Gutierrez are organizing a second event location. The Dinuba Fiesta Market is kicking off on July 9th and will happen every second and fourth Thursday through October from 5 p.m. to 9 p.m. at Rose Ann Vuich Park.<\/p>\n<p>Fuentes said a lot of the vendors from the Fresno Fiesta Market have been applying to also be in the Dinuba Fiesta Market, but she\u2019s giving priority towards businesses and organizations that are local to Tulare County.<\/p>\n<p>\u201cWe want it to be an event where people want to go, want to support community businesses,\u201d Fuentes said.<\/p>\n<p>While food trucks and retail spaces are the most common vendors seen at night markets, they aren\u2019t the only ones. The Fresno Fiesta Market charges between $85-125 per vendor for info booths, retail spaces, drink and dessert carts and food tents, but non-profits register for free.<\/p>\n<p>Not all night markets bring in thousands. The Lanz Ohana Market had about a dozen vendors, with most being food or retail, and handfuls of people at a time milled about between vendors as they examined the options.<\/p>\n<p>The Lanz Ohana Market happens about twice a month, often centered around a theme. For the next market, on June 26, the theme is celebrating Pride Month, with an announcement post on the market\u2019s Instagram page welcoming everyone to spend time at the market.<\/p>\n<p>\u201cWhether you come to shop, connect, dance, laugh or just enjoy the atmosphere \u2014 everyone is welcome here!\u201d the post said.<\/p>\n<p>                                          <img decoding=\"async\" class=\"responsive-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/FRS_EPZ_LOTUS_POND_05.JPG\"   width=\"1200\" height=\"755\" title=\"FRS_EPZ_LOTUS_POND_05.JPG\" alt=\"Food vendors offer food at Lotus Pond and Night Market which opened earlier this year celebrating the lotus flower and community. The night market. offering food, music and more, is located between Fresno and Sanger. Photographed Friday night, Oct. 10, 2025 near Sanger.\"\/>                                                                                    Food vendors offer food at Lotus Pond and Night Market which opened earlier this year celebrating the lotus flower and community. The night market. offering food, music and more, is located between Fresno and Sanger. Photographed Friday night, Oct. 10, 2025 near Sanger.                                                                                            ERIC PAUL ZAMORA                                                                            ezamora@fresnobee.com<br \/>\n        Related Stories from  Fresno Bee<\/p>\n<p>                <a href=\"https:\/\/www.fresnobee.com\/profile\/315974862\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                        <img decoding=\"async\" class=\"author-thumb\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/AmberHair-Profile.jpg\" width=\"400\" height=\"400\" alt=\"Profile Image of Amber Hair\" loading=\"lazy\"\/><br \/>\n                    <\/a><\/p>\n<p>                <a class=\"author-name\" href=\"https:\/\/www.fresnobee.com\/profile\/315974862\/\" rel=\"nofollow noopener\" target=\"_blank\">Amber Hair<\/a><\/p>\n<p>                    The Fresno Bee<\/p>\n<p>            Amber Hair (they\/them) is the food and restaurants reporter and influencer. Amber has been in professional journalism for more than a decade, writing for outlets like the Orlando Sentinel, The Villages Daily Sun, the Pacific Coast Business Times and others. In their spare time, they enjoy going to concerts, reading and spending time with their cats.\n            <\/p>\n","protected":false},"excerpt":{"rendered":"When other business operations wind down for the day, night markets are just heating up. Which is why&hellip;\n","protected":false},"author":2,"featured_media":371532,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[112,114,113],"class_list":["post-371531","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-fresno","tag-fresno-headlines","tag-fresno-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/371531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=371531"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/371531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/371532"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=371531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=371531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=371531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}