{"id":380642,"date":"2026-06-30T13:53:24","date_gmt":"2026-06-30T13:53:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/380642\/"},"modified":"2026-06-30T13:53:24","modified_gmt":"2026-06-30T13:53:24","slug":"75-years-ago-hollywood-saved-this-town-now-tinseltown-struggles-to-save-even-itself","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/380642\/","title":{"rendered":"75 years ago, Hollywood saved this town. Now Tinseltown struggles to save even itself"},"content":{"rendered":"\n<p>TRUTH OR CONSEQUENCES, N.M.\u00a0\u2014\u00a0Nowhere has Hollywood left its mark quite like this desert town of 6,000 souls on the banks of the Rio Grande.<\/p>\n<p>In 1950, Ralph Edwards, the <a class=\"link\" href=\"https:\/\/www.latimes.com\/archives\/la-xpm-2005-nov-17-me-edwards17-story.html\" rel=\"nofollow noopener\" target=\"_blank\">publicity-savvy host<\/a> of the wildly popular radio and TV game show \u201cTruth or Consequences,\u201d promised to broadcast live from any American city willing to change its name as a promotion for the show\u2019s 10th anniversary.<\/p>\n<p>        You&#8217;re reading the Essential California newsletter     <\/p>\n<p data-element=\"module-description\" class=\"mt-0 mb-4 max-w-150 font-cms-font-service-text text-xs-2 text-cms-color-description-text leading-4.5\">Sign up to start every day with California&#8217;s most important stories.<\/p>\n<p data-element=\"module-disclaimer\" class=\"inline-block max-w-lg mt-0 mb-3 font-cms-font-service-text text-xs text-cms-color-disclaimer-text [&amp;_a]:text-cms-rich-text-link-color-text\"> By continuing, you agree to our <a class=\"link\" href=\"https:\/\/www.latimes.com\/terms-of-service\" target=\"_blank\" rel=\"nofollow noopener\">Terms of Service<\/a>, which include arbitration and a class action waiver. You agree that we and our third-party vendors may collect and use your information, including through cookies, pixels and similar technologies, for the purposes set forth in our <a class=\"link\" href=\"https:\/\/www.latimes.com\/privacy-policy\" target=\"_blank\" rel=\"nofollow noopener\">Privacy Policy<\/a> such as personalizing your experience and ads. <\/p>\n<p>Enter: The southern New Mexico resort town of Hot Springs, best known for, you guessed it, its geothermal hot springs.<\/p>\n<p>Townsfolk approved a municipal rebrand. And Edwards showed up with a Hollywood film crew in tow.<\/p>\n<p>But the Hollywood of today is struggling to bring fame and fortune to any place \u2014 and to even save itself.<\/p>\n<p>The town formerly known as Hot Springs<\/p>\n<p>In the spring of 1950, the Albuquerque Journal declared in a front-page article:<\/p>\n<p>\u201cTRUTH OR CONSEQUENCES, N.M., March 31 \u2014 That dateline was born today when citizens of Hot Springs, N.M., voted 1,295 to 295 to change their town\u2019s name.\u201d<\/p>\n<p>            <img class=\"image\" alt=\"Television host Ralph Edwards in his Hollywood office on April 14, 1987.\"   width=\"1200\" height=\"785\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/1782827601_700_.jpeg\" decoding=\"async\" loading=\"lazy\"\/>         <\/p>\n<p>Television host Ralph Edwards in his Hollywood office on April 14, 1987.<\/p>\n<p>(Alison Wise \/ Associated Press)<\/p>\n<p>Then-Mayor J.G. Mims said that while the reaction had been overwhelmingly positive, \u201cnewspapers and city desks of our neighboring towns have been taking considerable number of potshots at our name changing.\u201d<\/p>\n<p>But still, the promised publicity materialized. <\/p>\n<p>In a <a class=\"link\" href=\"https:\/\/www.youtube.com\/watch?v=wnueSlkwANU\" target=\"_blank\" rel=\"nofollow noopener\">cornball but classic black-and-white scene<\/a>, the horse-riding Sierra County Sheriff\u2019s posse marched Edwards \u2014 whom the TV narrator called a \u201cdesparado\u201d wanted for \u201ctwice weekly invading the homes of millions of Americans by radio and television\u201d \u2014 down the town\u2019s main drag and demanded he name the place.<\/p>\n<p>When Edwards incorrectly said Hot Springs, he had to pay the consequences: The gun-toting posse stripped him down, put him in law enforcement garb, and named him a deputy. Informed the town had been renamed, he declared: \u201cAw, gee, that\u2019s swell!\u201d <\/p>\n<p>Edwards and his wife were so smitten that they flew in from Southern California every spring \u2014 for five decades \u2014 to attend the annual Truth or Consequences Fiesta, a now 76-year-old festival and parade that started with his first broadcast.<\/p>\n<p>Hollywood nostalgia<\/p>\n<p>Inside the <a class=\"link\" href=\"https:\/\/geronimospringsmuseum.org\/\" target=\"_blank\" rel=\"nofollow noopener\">Geronimo Springs Museum<\/a> in Truth or Consequences is a veritable shrine to Edwards, who died in 2005 at age 92.<\/p>\n<p>The Ralph Edwards Room includes photos of him with seven presidents. There are sombreros and hand-painted neckties from Fiestas past. Edwards family photos and letters. Framed commendations, including from the City of Los Angeles.<\/p>\n<p>            <img class=\"image\" alt=\"Ralph Edwards thumbs the pages of a Bible held by evangelist Billy Graham.\"   width=\"1200\" height=\"913\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/1782827602_162_.jpeg\" decoding=\"async\" loading=\"lazy\"\/>         <\/p>\n<p>Ralph Edwards thumbs the pages of a Bible held by evangelist Billy Graham, whose life was featured on \u201cThis is Your Life\u201d on Nov. 13, 1957. At right is Graham\u2019s mother. The Bible, presented to Graham during the show, was printed in 1759. <\/p>\n<p>(Harold Matosian\/AP)<\/p>\n<p>Edwards became best known as the genial host of \u201cThis is Your Life,\u201d whose <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/story\/2024-12-17\/la-me-california-desert-calipatria-flag-pole\" rel=\"nofollow noopener\" target=\"_blank\">surprised subjects<\/a> had their life stories highlighted by the voices of long-lost friends and relatives. <\/p>\n<p>In Truth or Consequences, locals celebrated his Hollywood success like doting parents rooting for their golden boy.<\/p>\n<p>\u201cTruth or Consequences\u201d aired for 38 consecutive years on radio and television \u2014 including an 18-year stretch in which it was hosted by Edwards\u2019 hand-picked successor, Bob Barker, the <a class=\"link\" href=\"https:\/\/www.latimes.com\/entertainment-arts\/tv\/story\/2023-08-26\/bob-barker-price-is-right-dead\" rel=\"nofollow noopener\" target=\"_blank\">game show legend<\/a> who would go on to host \u201cThe Price is Right.\u201d<\/p>\n<p>Truth or Consequences adopted him as a favored son, too.<\/p>\n<p>The town and the industry<\/p>\n<p>It\u2019s bittersweet to walk through the Ralph Edwards Room and see the wholehearted celebration of the affable host \u2014 and of the film and TV industry, which has struggled so mightily in recent years.<\/p>\n<p>\u201cThe industry has been pounded by years of job losses, business closings and the flight of production to cheaper locales, leaving once bustling soundstages around Los Angeles half empty,\u201d my colleague Meg James <a class=\"link\" href=\"https:\/\/www.latimes.com\/entertainment-arts\/business\/story\/2026-06-25\/hbo-the-pitt-noah-wyle-revive-la-tv-production-business\" rel=\"nofollow noopener\" target=\"_blank\">reported<\/a> last week.<\/p>\n<p>James detailed the success of the HBO Max medical drama \u201cThe Pitt,\u201d which is filmed almost entirely on the Warner Bros. lot in Burbank. <\/p>\n<p>            <img class=\"image\" alt=\"Joaquin Phoenix, left, and Pedro Pascal in &quot;Eddington,&quot; which was filmed in Truth or Consequences, N.M.\"   width=\"1200\" height=\"642\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/1782827602_450_.jpeg\" decoding=\"async\" loading=\"lazy\"\/>         <\/p>\n<p>Joaquin Phoenix, left, and Pedro Pascal in \u201cEddington,\u201d which was filmed in Truth or Consequences, N.M. <\/p>\n<p>(A24)<\/p>\n<p>Hollywood, the physical place, is pinning its hopes for revival on \u201cThe Pitt.\u201d Just as a little New Mexico town did with a Ralph Edwards game show.<\/p>\n<p>Today, Truth or Consequences, like so many proud-but-struggling rural places, has a lot of boarded-up businesses. Nearby Elephant Butte Lake, a draw for outdoorsy tourists, is so <a class=\"link\" href=\"https:\/\/www.waterdatafortexas.org\/reservoirs\/individual\/elephant-butte\" target=\"_blank\" rel=\"nofollow noopener\">severely drought-depleted<\/a> that sunbaked fish carcasses line its shores. <\/p>\n<p>But a kitschy newer display in the Geronimo Springs Museum \u2014 \u201cEddington: The Exhibit\u201d \u2014 celebrates another little success story, courtesy of Hollywood. <\/p>\n<p>In 2024, \u201cEddington,\u201d writer-director Ari Aster\u2019s darkly comedic COVID-era neo-western starring Joaquin Phoenix, Pedro Pascal and Emma Stone, was filmed in Truth or Consequences.<\/p>\n<p>During the <a class=\"link\" href=\"https:\/\/www.torcnm.gov\/news_detail_T12_R90.php\" target=\"_blank\" rel=\"nofollow noopener\">local premiere<\/a> last summer, the oft-quiet historic downtown movie theater was full.<\/p>\n<p>Today\u2019s top stories <a class=\"link\" href=\"https:\/\/www.latimes.com\/politics\/story\/2026-06-29\/supreme-court-california-other-states-may-continue-to-count-late-arriving-mail-ballots\" target=\"_blank\" rel=\"nofollow noopener\">           <img class=\"image\" alt=\"A ballot marked for mayoral candidate and councilwoman Nithya Raman is seen as a worker counts ballots \"   width=\"1200\" height=\"800\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/1781098274_440_.jpeg\" decoding=\"async\" loading=\"lazy\"\/>    <\/a>     <\/p>\n<p>Workers count ballots at the Los Angeles County processing center on June 8.<\/p>\n<p>(Eric Thayer \/ Los Angeles Times)<\/p>\n<p>       Supreme Court rules states may continue to count late-arriving mail ballotsHospital visits for smoke inhalation spiked during Boyle Heights fireDowntown L.A. World Trade Center to become affordable apartmentsA $200-million makeover will <a class=\"link\" href=\"https:\/\/www.latimes.com\/business\/story\/2026-06-30\/l-a-s-world-trade-center-to-become-affordable-housing-in-new-development-campaign\" rel=\"nofollow noopener\" target=\"_blank\">turn the aging L.A. World Trade Center downtown into Sky Castle<\/a>, a 512-unit complex anchoring a campaign to build 4,000 new affordable apartments across Los Angeles.Rents at Sky Castle are expected to start at $937 for one-bedrooms, with family-size units under $1,300, reflecting L.A.\u2019s push to reuse offices to ease its housing crunch.What else is going onCommentary and opinionsThis morning\u2019s must-readFor your downtime <a class=\"link\" href=\"https:\/\/www.latimes.com\/entertainment-arts\/list\/what-does-it-mean-to-be-american-art-at-los-angeles-museums-america-250\" rel=\"nofollow noopener\" target=\"_blank\">           <img class=\"image\" alt=\"Photo collage of various artworks\"   width=\"1200\" height=\"800\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/1782827604_301_.jpeg\" decoding=\"async\" loading=\"lazy\"\/>    <\/a>      <\/p>\n<p>(Illustration \u00a9 Gibson Kochanek \/ For The Times; images from LACMA, The Huntington, CAAM, Skirball, The Broad)<\/p>\n<p>       Going outStaying inA question for you: What are the most unique town names in California?<\/p>\n<p>As I have <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/newsletter\/2025-05-29\/the-legend-of-rural-california-ancient-buttonwillow-tree\" rel=\"nofollow noopener\" target=\"_blank\">written in this newsletter<\/a>, I\u2019m obsessed with getting <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/newsletter\/2025-06-03\/a-california-town-called-freedom\" rel=\"nofollow noopener\" target=\"_blank\">obscure datelines<\/a> \u2014 the designation of a journalist\u2019s physical presences while reporting a story \u2014 from far-flung places. <\/p>\n<p>I have scored California datelines from <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/newsletter\/2026-03-04\/rural-california-town-of-weed-was-already-struggling-then-its-iconic-totem-pole-fell\" rel=\"nofollow noopener\" target=\"_blank\">Weed<\/a> and <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/story\/2019-11-10\/dust-bowl-days-okies-kern-county\" rel=\"nofollow noopener\" target=\"_blank\">Weedpatch<\/a>. From <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/story\/2020-03-11\/cool-california-gentrification-dollar-general-campsites\" rel=\"nofollow noopener\" target=\"_blank\">Cool<\/a> and <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/story\/2020-09-10\/usps-shape-california-town-peanut-column-one\" rel=\"nofollow noopener\" target=\"_blank\">Peanut<\/a>. From <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/story\/2019-11-11\/in-del-norte-county-a-fight-over-the-redwoods-of-wonder-stump-road\" rel=\"nofollow noopener\" target=\"_blank\">Fort Dick<\/a> and <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/story\/2021-09-13\/theater-returns-volcano-california-after-covid-fire\" rel=\"nofollow noopener\" target=\"_blank\">Volcano<\/a>. Across state lines: <a class=\"link\" href=\"https:\/\/www.latimes.com\/nation\/la-na-pie-town-20150210-story.html\" rel=\"nofollow noopener\" target=\"_blank\">Pie Town, N.M.<\/a>, and <a class=\"link\" href=\"https:\/\/www.latimes.com\/politics\/story\/2024-08-15\/election-2024-walz-nebraska-rural-conservative\" rel=\"nofollow noopener\" target=\"_blank\">Valentine, Neb<\/a>.<\/p>\n<p>What other obscure or fascinating place names have I missed? Let me know if you have suggestions. Email us at <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/newsletter\/2026-06-30\/mailto:essentialcalifornia@latimes.com\" target=\"_blank\" rel=\"nofollow noopener\">essentialcalifornia@latimes.com<\/a>, and your response might appear in the newsletter this week.<\/p>\n<p>And finally &#8230; your photo of the day <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/story\/2026-06-29\/photos-hospital-of-emotions-pop-up-exhibition\" target=\"_blank\" rel=\"nofollow noopener\">           <img class=\"image\" alt=\"A man stands in the Twister theme room at the Hospital of Emotions at St. Vincent Hospital in Los Angeles\"   width=\"1200\" height=\"901\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/1782827604_778_.jpeg\" decoding=\"async\" loading=\"lazy\"\/>    <\/a>     <\/p>\n<p>Jeremy Duval is immersed Saturday in the Twister theme room created by artist Javiera Estrada in the Joy Department at the Hospital of Emotions at St. Vincent Hospital.<\/p>\n<p>(Genaro Molina \/ Los Angeles Times)<\/p>\n<p>Today\u2019s great photo is from Times photographer Genaro Molina at the Hospital of Emotions, <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/story\/2026-06-29\/photos-hospital-of-emotions-pop-up-exhibition\" rel=\"nofollow noopener\" target=\"_blank\">a large-scale immersive pop-up exhibition<\/a> in Los Angeles, where art, architecture and emotion come together inside a real hospital building.<\/p>\n<p>Have a great day, from the Essential California team<\/p>\n<p>Hailey Branson-Potts, staff writer<br \/>Hugo Mart\u00edn, assistant editor, fast break desk<br \/>Kevinisha Walker, multiplatform editor<br \/>Andrew Campa, weekend writer<br \/>Karim Doumar, head of newsletters<\/p>\n<p>How can we make this newsletter more useful? Send comments to <a class=\"link\" href=\"https:\/\/www.latimes.com\/california\/newsletter\/2026-06-30\/mailto:essentialcalifornia@latimes.com\" target=\"_blank\" rel=\"nofollow noopener\">essentialcalifornia@latimes.com<\/a>. Check our <a class=\"link\" href=\"https:\/\/latimes.com\/\" target=\"_blank\" rel=\"nofollow noopener\">top stories<\/a>, <a class=\"link\" href=\"https:\/\/latimes.com\/sections\" target=\"_blank\" rel=\"nofollow noopener\">topics<\/a> and the <a class=\"link\" href=\"https:\/\/latimes.com\/latest\" target=\"_blank\" rel=\"nofollow noopener\">latest articles<\/a> on <a class=\"link\" href=\"https:\/\/latimes.com\/\" target=\"_blank\" rel=\"nofollow noopener\">latimes.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"TRUTH OR CONSEQUENCES, N.M.\u00a0\u2014\u00a0Nowhere has Hollywood left its mark quite like this desert town of 6,000 souls on&hellip;\n","protected":false},"author":2,"featured_media":380643,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7,9,8,2299,1085,891,2300,2297,340,2303,63,2302,1086,1459,2301,2298,74,225,315,688],"class_list":["post-380642","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-california","tag-california-headlines","tag-california-news","tag-civic-revolt","tag-covid","tag-covid-19","tag-days","tag-essential-california","tag-israel","tag-l-a","tag-los-angeles-times","tag-may","tag-pandemic","tag-part","tag-president-biden","tag-red-county","tag-san-diego","tag-state","tag-time","tag-years"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/380642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=380642"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/380642\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/380643"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=380642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=380642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=380642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}