{"id":385665,"date":"2026-07-04T01:58:25","date_gmt":"2026-07-04T01:58:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/385665\/"},"modified":"2026-07-04T01:58:25","modified_gmt":"2026-07-04T01:58:25","slug":"beloved-california-beer-to-bring-back-iconic-label-after-failed-woke-rebrand","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/385665\/","title":{"rendered":"Beloved California beer to bring back iconic label after failed woke rebrand"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">America\u2019s first modern <a href=\"https:\/\/finance.yahoo.com\/sectors\/energy\/articles\/san-diego-largest-craft-brewer-021245703.html\" data-ylk=\"elm:link;elmt:article_link;slk:craft brewery;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;craft brewery&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">craft brewery<\/a> is bringing back its iconic look after a <a href=\"https:\/\/nypost.com\/2025\/08\/02\/business\/jaguar-land-rover-ceo-adrian-mardell-steps-down-after-controversial-woke-reband-campaign\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:woke rebrand fizzled;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;woke rebrand fizzled&quot;}\" class=\"link \">woke rebrand fizzled<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">San Francisco\u2019s Anchor Brewing Company has won federal approval for new labels that revive the brewery\u2019s classic designs for <a href=\"https:\/\/ttbonline.gov\/colasonline\/viewColaDetails.do?action=publicDisplaySearchAdvanced&amp;ttbid=26119001000509\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Anchor Steam Beer;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Anchor Steam Beer&quot;}\" class=\"link \">Anchor Steam Beer<\/a> and <a href=\"https:\/\/ttbonline.gov\/colasonline\/viewColaDetails.do?action=publicDisplaySearchBasic&amp;ttbid=26119001000500\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Old Foghorn Ale;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Old Foghorn Ale&quot;}\" class=\"link \">Old Foghorn Ale<\/a>, featuring the original artwork by longtime designer Jim Stitt, who created Anchor\u2019s labels for 45 years.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cIt makes sense that they\u2019re going with the old labels because of that huge backlash when we did rebrand,\u201d former Anchor employee Patrick Costello <a href=\"https:\/\/www.kqed.org\/news\/12089758\/iconic-illustrated-anchor-steam-labels-appear-headed-for-revival\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:told KQED;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;told KQED&quot;}\" class=\"link \">told KQED<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">After buying the historic brewery in 2024, Chobani CEO Hamdi Ulukaya vowed to restore Anchor\u2019s beloved branding. The Turkish-born billionaire also purchased the brewery\u2019s 2.17-acre Potrero Hill campus, fueling hopes that the landmark <a href=\"https:\/\/finance.yahoo.com\/small-business\/articles\/popular-brewery-shutters-san-francisco-010658531.html\" data-ylk=\"elm:link;elmt:article_link;slk:San Francisco taproom;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;San Francisco taproom&quot;}\" class=\"link  yahoo-link\" rel=\"nofollow noopener\" target=\"_blank\">San Francisco taproom<\/a> will reopen.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Those rumors intensified two weeks ago when Ulukaya posted an <a href=\"https:\/\/www.instagram.com\/p\/DZx_jEPBsQJ\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:Instagram photo;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;Instagram photo&quot;}\" class=\"link \">Instagram photo<\/a> watching a World Cup match inside the brewery\u2019s iconic taproom.<\/p>\n<p><img alt=\"The beer company had to shut down in 2023 following years of financial strain. Instagram\/anchorbrewing\" loading=\"lazy\" width=\"505\" height=\"664\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/07\/a4874ab55f3cd2d2f2af52ff668a7e79.jpeg\"\/><\/p>\n<p>The beer company had to shut down in 2023 following years of financial strain. Instagram\/anchorbrewing<\/p>\n<p><img alt=\"Chobani CEO Hamdi Ulukaya vowed to keep the company intact when he purchased it in 2024 Instagram\/anchorbrewing\" loading=\"lazy\" width=\"515\" height=\"681\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/07\/59c82551d72b5233f6e94d0dcc29ee33.jpeg\"\/><\/p>\n<p>Chobani CEO Hamdi Ulukaya vowed to keep the company intact when he purchased it in 2024 Instagram\/anchorbrewing<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Speculation regarding a potential reopening further intensified after <a href=\"https:\/\/www.reddit.com\/r\/sanfrancisco\/comments\/1tae2e4\/anchor_brewing_in_potrero_hill_reopening_soon\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:observers spotted staff active;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;observers spotted staff active&quot;}\" class=\"link \">observers spotted staff active <\/a>within the Anchor\u2019s Potrero Hill facility around two months ago.<\/p>\n<p><img alt=\"Anchor Brewing Company is currently undergoing a highly anticipated revival in San Francisco. Hearst Newspapers via Getty Images\" loading=\"lazy\" width=\"960\" height=\"639\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/07\/c6cca9407063fbbbe2f2eb69b36faddf.jpeg\"\/><\/p>\n<p>Anchor Brewing Company is currently undergoing a highly anticipated revival in San Francisco. Hearst Newspapers via Getty Images<\/p>\n<p><img alt=\"The brewery operated at its Potrero Hill location from 1979 and was one of the last remaining producers of steam beer. Instagram\/anchorbrewing\" loading=\"lazy\" width=\"517\" height=\"654\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/07\/b3337fe503283c7b0df636303c07810c.jpeg\"\/><\/p>\n<p>The brewery operated at its Potrero Hill location from 1979 and was one of the last remaining producers of steam beer. Instagram\/anchorbrewing<\/p>\n<p><img alt=\"In 2021, Anchor Brewing announced a major makeover of their logo and beer labels. Instagram\/anchorbrewing\" loading=\"lazy\" width=\"391\" height=\"433\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/07\/d670bb239a32f6603100dc5abe4b96ad.jpeg\"\/><\/p>\n<p>In 2021, Anchor Brewing announced a major makeover of their logo and beer labels. Instagram\/anchorbrewing<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">After being in business for over 127 years, the beer company had to close after struggling to stay afloat amid declining sales and rising costs of operations.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Critics\u00a0<a href=\"https:\/\/www.foxbusiness.com\/economy\/san-franciscos-anchor-brewing-closing-127-years\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:blamed social activists;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;blamed social activists&quot;}\" class=\"link \">blamed social activists <\/a>on socialist activists for driving the labor wage war and loyal fans were angry post the 2021 rebranding efforts that changed the look of the beer cans.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cYou schmucks ruined a legacy business,\u201d San Francisco political commentator and former mayoral candidate Richie Greenberg told <a href=\"https:\/\/nypost.com\/2023\/07\/15\/san-fran-socialists-killed-historic-anchor-brewing-critics\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"elm:link;elmt:article_link;slk:The Post in 2023;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;The Post in 2023&quot;}\" class=\"link \">The Post in 2023<\/a>. \u201cYour union fought for 25% raises, and now your members are getting 100% of zero. 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San Francisco\u2019s&hellip;\n","protected":false},"author":2,"featured_media":385666,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[107703,155614,155616,7,9,8,66734,118787,155615,1918,101],"class_list":["post-385665","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-1906-san-francisco-earthquake","tag-anchor-brewing-company","tag-anchor-steam-beer","tag-california","tag-california-headlines","tag-california-news","tag-california-post","tag-craft-brewery","tag-hamdi-ulukaya","tag-potrero-hill","tag-san-francisco"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/385665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=385665"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/385665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/385666"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=385665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=385665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=385665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}