{"id":389319,"date":"2026-07-07T15:49:39","date_gmt":"2026-07-07T15:49:39","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/389319\/"},"modified":"2026-07-07T15:49:39","modified_gmt":"2026-07-07T15:49:39","slug":"bakersfield-gets-new-rhythmic-throwback-station-from-american-general-media","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/389319\/","title":{"rendered":"Bakersfield Gets New Rhythmic Throwback Station from American General Media"},"content":{"rendered":"

American General Media has flipped its Bakersfield translator to a new Rhythmic Throwback format. The new station, 101.1 The Bounce<\/a>, launched on K266CG\/KISV-HD2, positioning itself as \u201cYour Throwback Party Station.\u201d<\/p>\n

What We Know: The flip ends a brief run for Sports radio on the signal. The Sports format had migrated from 1230 AM to KISV-HD2 just this past April, feeding the translator. It posted a modest 0.2 share in the May 2026 Nielsen Audio ratings<\/a>. Clearly, the format failed to gain traction in the market.<\/p>\n

What\u2019s at Stake: The Bounce now enters a crowded lane in Bakersfield. Shemogul Media\u2019s Precious 95.7<\/a> (KVPM) already serves a similarly formatted Rhythmic Throwback audience. Additionally, Frequency Broadcasting\u2019s Groove 99.3<\/a> (KKBB) operates as a Rhythmic AC, occupying nearby sonic territory. American General Media must carve out a distinct identity to survive the competition.<\/p>\n

What Remains Unclear: It\u2019s unknown whether The Bounce will pursue its own local programming or rely on syndicated content. Also unclear is how American General Media plans to market the station against its established competitors. No staffing announcements have been made at this time.<\/p>\n

What It Means: This move signals that American General Media sees more opportunity in Rhythmic Throwback than in Sports radio locally. The format shift is a calculated bet on a genre with proven listener nostalgia. However, breaking through in a market with two well-established competitors won\u2019t be easy. Execution and local relevance will ultimately determine The Bounce\u2019s fate.<\/p>\n

Barrett Media produces daily content on the music, news, and sports media industries. Sign up<\/a> for our newsletters to stay updated and get the latest information right in your inbox.<\/p>\n

\"David\"David<\/p>\n

David Hill serves as a Music Radio Editor, Columnist and Features writer for Barrett Media. A radio lifer with more than 30 years behind the mic, in the control room, and in the program director\u2019s chair, David\u2019s career spans influential stops at brands such as WIYY 98 Rock,\u00a0WBAL-AM, and\u00a099X. He has worked across multiple formats and ownership groups, including\u00a0iHeartMedia\u00a0and\u00a0Cumulus Media, developing talent, breaking music, and navigating every major industry shift from diary to PPM and terrestrial dominance to streaming disruption. When he\u2019s not writing or analyzing the industry, Dave runs The Tune Farm, a marketing firm built to help artists and brands grow audience the same way great radio always has\u2014by creating connection, not just impressions. He can be reached at David@BarrettMedia.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"American General Media has flipped its Bakersfield translator to a new Rhythmic Throwback format. The new station, 101.1…\n","protected":false},"author":2,"featured_media":389320,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[156908,156909,151,153,152,156910,82927,156911,156912,156913,156914,156915,156916],"class_list":["post-389319","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bakersfield","tag-101-1-the-bounce","tag-american-general-media","tag-bakersfield","tag-bakersfield-headlines","tag-bakersfield-news","tag-bakersfield-radio","tag-barrett-media","tag-groove-99-3","tag-kisv-hd2","tag-nielsen-audio-ratings","tag-precious-95-7","tag-radio-format-change","tag-rhythmic-throwback"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/389319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=389319"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/389319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/389320"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=389319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=389319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=389319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}