{"id":390238,"date":"2026-07-08T07:21:07","date_gmt":"2026-07-08T07:21:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/390238\/"},"modified":"2026-07-08T07:21:07","modified_gmt":"2026-07-08T07:21:07","slug":"new-eateries-and-rebrands-opening-in-fresno","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/390238\/","title":{"rendered":"New eateries and rebrands opening in Fresno"},"content":{"rendered":"<p>Restaurateurs keep finding their way to the Central Valley. In June, 15 new restaurants opened their first shop, added a new location to the area or announced they were coming to the region.<\/p>\n<p>The New Kids on the Block<\/p>\n<p>Pijja Paradise<\/p>\n<p>Pijja Paradise, an Indian-American pizza and arcade restaurant with locations in Pittsburg and Livermore, opened its first Fresno location at 2767 W. Shaw Ave. in Fresno.<\/p>\n<p>                                          <img decoding=\"async\" class=\"responsive-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/07\/Pijja Paradise Cropped.png\"   width=\"1200\" height=\"675\" title=\"Pijja Paradise Cropped.png\" alt=\"Pijja Paradise, a Punjabi-American pizza place, is one of many restaurants that have opened or are opening in the Central Valley this summer.\"\/>                                                                                    Pijja Paradise, a Punjabi-American pizza place, is one of many restaurants that have opened or are opening in the Central Valley this summer.                                                                                            AMBER HAIR                                                                            amber.hair@fresnobee.com                                                                                        <\/p>\n<p>The owner, Ekta Fnu, spent two years bringing her brand to the area. She extensively remodeled the dining area, adding  an arcade area where people can play for points they can redeem for prizes, and both the menu and the restaurant\u2019s name reflect her Punjabi heritage. \u201cPijja\u201d is what pizza is known by in many parts of India.<\/p>\n<p>Pijja Paradise had its soft opening June 11. The grand opening is July 10, and the restaurant will be hosting free art and paint classes for kids, as well as a raffle to win free pizza for the year.<\/p>\n<p>NyabTee\u2019s Kitchen<\/p>\n<p>NyabTee\u2019s Kitchen, a Hmong restaurant, opened its doors at 635 N.  First St. in Fresno. Nyab Tee, a Hmong influencer, used social media to sell powders, sauces, traditional Hmong clothing and other items for years before opening the new location.<\/p>\n<p>Seoul Meat. Co.<\/p>\n<p>Seoul Meat Co., an all-you-can-eat Korean barbecue restaurant, opened at Fashion Fair Mall in Fresno at the beginning of June.<\/p>\n<p>El Nico Tacqueria<\/p>\n<p>Kerman got a new Mexican restaurant when El Nico Tacqueria opened in late May. El Nico Tacqueria  is inside Tony\u2019s Market at 15057 W. Whitesbridge Ave.<\/p>\n<p>Masa Madre<\/p>\n<p>Masa Madre is a rebranding of El Mariachi, a 25-year-old Mexican restaurant now serving up handmade tortillas, pancakes and other specials at a new location. While El Mariachi was located at 3046 W. Bullard Ave. in Fresno, Masa Madre can be found a little more than two miles down the road at 742 W. Bullard Ave.<\/p>\n<p>El Mariachi closed late March when the restaurant\u2019s landlord declined to renew their lease, according to a video from the owner, Jaime Hernandez, on the restaurant\u2019s Facebook page.<\/p>\n<p>Masa Madre offers tortilla-making classes, and people can buy both the tortillas and the salsa it offers at the restaurant. It held its soft opening on June 1.<\/p>\n<p>Bubble Bee<\/p>\n<p><a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/bubblebeeusa.com\/page\/locations\">Bubble Bee<\/a> opened in a former Jamba Juice at 614 Academy Ave. in Sanger in May.<\/p>\n<p>It serves boba tea, a\u00e7ai bowls and Korean food, including Korean hot dogs, popcorn chicken and kimchi fries.<\/p>\n<p>It\u2019s the third Bubble Bee in the area, with locations in Fresno and Clovis.<\/p>\n<p>Doubling Down<\/p>\n<p>Lisa\u2019s Southern SmokeHouse &amp; Lisa\u2019s Crepes &amp; Sweet Thangs<\/p>\n<p>Lisa\u2019s Southern SmokeHouse and Lisa\u2019s Crepes &amp; Sweet Thangs are both the brainchildren of Miguel and Lisa Segura, the owners of Miguel\u2019s Salsa.<\/p>\n<p>All three of the eateries are side-by-side in Clovis\u2019s Peacock Market at 1427 Tollhouse Rd. Lisa Segura said that making separate food spaces allows them to focus on each style and taste, rather than having one overcrowded menu and kitchen.<\/p>\n<p>All of the food is made in-house,  and they have a large gluten-free menu.<\/p>\n<p>\u201cWe don\u2019t have to sacrifice the flavor to have a meal that can be enjoyed by everyone,\u201d Lisa said.<\/p>\n<p>Miguel\u2019s Salsa pulls from Jalisco and Michoacan traditions, including his own family\u2019s. Lisa learned the recipes they use in Miguel\u2019s Salsa from Miguel\u2019s own mother, and brings her own heritage to the market with the new soul food and sweets.<\/p>\n<p>\u201cAt the end of the day, the food is going to connect us all,\u201d Lisa said.<\/p>\n<p>The grand opening for both Lisa\u2019s Crepes &amp; Sweet Thangs and Lisa\u2019s Southern SmokeHouse is July 10.<\/p>\n<p>CREAM<\/p>\n<p>CREAM, a dessert shop serving ice cream, cookies, milkshakes and other sweet treats, opened its second location at 2097 W. Bullard Ave.<\/p>\n<p>Reopenings &amp; Rebirths<\/p>\n<p>Hot Dog on a Stick<\/p>\n<p>Hot Dog on a Stick has reopened in a new location in the food court at Fashion Fair Mall.<\/p>\n<p>Mokha Harbor Cafe<\/p>\n<p>Mokha Harbor Cafe switched names and owners, but it\u2019s still serving Yemenese coffee and other treats at 3173 W. Shaw Ave., Suite 102A in Fresno. The new name was inspired by Mokha, a port city in Yemen, which was a major hub of the early coffee trade.<\/p>\n<p>Coming Soon<\/p>\n<p>Potato Corner<\/p>\n<p>Signs went up for the Filipino French fry franchise at Fresno\u2019s Fashion Fair Mall, but actual details about when people can expect it remain scarce.<\/p>\n<p>Bag o\u2019 Crab<\/p>\n<p>Bag o\u2019 Crab, a seafood joint serving crab, lobster, mussels and fried fish, is opening its second location at 1805 E. Herndon Ave., Suite B in Clovis. The official date has not yet been announced.<\/p>\n<p>TrueCraft Burger<\/p>\n<p>TrueCraft Burger, which specializes in smash burgers and beef tallow fries, announced it was moving into 2088 E. Copper Ave., Suite 103 in Fresno. No soft opening date has been announced.<\/p>\n<p>Khem Kong<\/p>\n<p>Khem Kong, a Lao-Thai barbecue restaurant, is opening at 284 S. Temperance Ave. in Fresno. While no opening date has been announced, the restaurant\u2019s social media posts say it will be \u201csoon\u201d.<\/p>\n<p>MongQ<\/p>\n<p>MongQ, a Mongolian barbecue franchise where customers pick out what they\u2019d like to eat, including vegetables, meats, noodles and sauces, before their meals are grilled on a large circular grill in front of them, is coming to Fashion Fair Mall.<\/p>\n<p>MongQ has five other locations in California. This is the franchise\u2019s first location in the Fresno area.<\/p>\n<p>Reporter Bethany Clough contributed to this report.<\/p>\n<p>        Related Stories from  Fresno Bee<\/p>\n","protected":false},"excerpt":{"rendered":"Restaurateurs keep finding their way to the Central Valley. In June, 15 new restaurants opened their first shop,&hellip;\n","protected":false},"author":2,"featured_media":390239,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[112,114,113],"class_list":["post-390238","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-fresno","tag-fresno-headlines","tag-fresno-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/390238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=390238"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/390238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/390239"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=390238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=390238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=390238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}