{"id":396792,"date":"2026-07-13T17:59:14","date_gmt":"2026-07-13T17:59:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/396792\/"},"modified":"2026-07-13T17:59:14","modified_gmt":"2026-07-13T17:59:14","slug":"i-traded-san-franciscos-startup-scene-for-buenos-aires-its-helped-me-build-a-family-and-lock-in","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/396792\/","title":{"rendered":"I traded San Francisco&#8217;s startup scene for Buenos Aires. It&#8217;s helped me build a family \u2014 and lock in."},"content":{"rendered":"<p>Koby Conrad moved from San Francisco to Buenos Aires to build a family.<\/p>\n<p>&#8220;I love the food, I love the culture, and I love the fact that my rent is 10x cheaper,&#8221; he told Business Insider.<\/p>\n<p>Conrad founded Sunflower, an AI sobriety companion. He said that he&#8217;s more &#8220;<a data-ylk=\"\" href=\"https:\/\/www.businessinsider.com\/sober-startup-founders-younger-drinking-less-alcohol-2025-8?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">locked in<\/a>&#8221; in Buenos Aires.<\/p>\n<p>This as-told-to essay is based on a conversation with Koby Conrad, the 32-year-old founder of Sunflower, an AI companion for sobriety. It&#8217;s been edited for length and clarity.<\/p>\n<p>I&#8217;m originally from Boise, Idaho, and didn&#8217;t even realize tech was a thing. My little brother convinced me to move to San Francisco when I was 26.<\/p>\n<p>At the time, I had this 2,000-square-foot house, and my mortgage was like $900 a month. In San Francisco, I moved in with nine roommates, where I was paying $1,600 for this tiny little room.<\/p>\n<p>My little brother applied to <a data-ylk=\"\" href=\"https:\/\/www.businessinsider.com\/how-y-combinator-founders-are-pitching-the-ai-boom-2025-12?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Y Combinator<\/a>, which I had never heard of, and he put me down as his cofounder. That&#8217;s how I got into YC: Quit your job, move to SF, and six weeks later you get in. Classic.<\/p>\n<p>I love San Francisco. It&#8217;s one of the most gorgeous cities on the face of the planet. You&#8217;re surrounded by nature, really smart people, and some of the <a data-ylk=\"\" href=\"https:\/\/www.businessinsider.com\/where-to-eat-in-san-francisco-2021-10?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">best food<\/a>.<\/p>\n<p>Being in SF is like peaking over the edge of the universe and seeing what&#8217;s coming next. That&#8217;s my biggest fear about not being in San Francisco: the world&#8217;s going to move, and I&#8217;m going to be behind.<\/p>\n<p>The flip side of that is, if you&#8217;re in SF, you&#8217;re around a specific type of person all the time. Highly technical humans who work at tech companies is 90% of the circle. I think it&#8217;s really good for early-career humans.<\/p>\n<p>I&#8217;m loving Buenos Aires \u2014\u00a0and locked in<\/p>\n<p>Leaving a city is like breaking up with an ex. You want someone better after, and you never want to downgrade. I asked, &#8220;How do I find a city that is better than SF?&#8221;<\/p>\n<p>I had two options: New York or Buenos Aires. I spent a bunch of time in both, but ultimately I decided that I really like Buenos Aires.<\/p>\n<p>The US does a really good job of romanticizing Europe and Asia, but we never think of Latin America. At my old company, <a data-ylk=\"\" href=\"https:\/\/www.businessinsider.com\/vcs-most-promising-startups-healthtech-2023-6?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Rupa Health<\/a>, we would do our off-sites in Mexico and Costa Rica. We had a bunch of fun.<\/p>\n<p>My brain really likes learning things. Learning a second language and being in an environment where everything is new is super stimulating for my mind.<\/p>\n<p>I love the food, I love the culture, and I love the fact that my rent is 10x cheaper. In SF, if I&#8217;m making $300,000, I&#8217;m still stressed about money. Here, you can make $100,000 and think: &#8220;Cool, I&#8217;m set for the rest of my world.&#8221;<\/p>\n<p>The problem is that some parts of Latin America are dangerous. I was <a data-ylk=\"\" href=\"https:\/\/www.businessinsider.com\/medellin-colombia-is-south-americas-best-destination-2016-7?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">in Medell\u00edn<\/a> for a bit and almost got kidnapped while walking up to the airplane.<\/p>\n<p>Argentina is one of the safest places in Latin America. Buenos Aires is the safest city across multiple dimensions. There are people walking their kids in strollers. You don&#8217;t have the earthquake fear. The cops are amazing here and won&#8217;t shake you down. Argentines are amazingly friendly.<\/p>\n<p>I&#8217;ve been coming in and out of the country every three months. Not being in SF means I travel to it frequently. I am applying for my <a data-ylk=\"\" href=\"https:\/\/www.businessinsider.com\/digital-nomad-visas-countries?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">nomad visa<\/a>, though.<\/p>\n<p>I&#8217;m super happy here. I&#8217;m about to have a baby, my girlfriend is here, and we&#8217;re about to get a gorgeous office space. Technical talent will be in SF and New York, but the go-to-market team will be in Buenos Aires.<\/p>\n<p>I&#8217;m super locked in here. When I go to San Francisco, it&#8217;s like: here&#8217;s a poker game, here&#8217;s a founder dinner party, here&#8217;s an investor event you need to go to. When I&#8217;m in Argentina, I have nothing to do but work 24\/7. I have a full-time house manager who feeds me and does my laundry to make sure there&#8217;s nothing I have to do besides work. It&#8217;s like living under a rock.<\/p>\n<p>There&#8217;s a reason I moved 10,000 kilometers away. I&#8217;m not a very social creature. I&#8217;m a nerd who used to play a bunch of &#8220;RuneScape&#8221; and &#8220;<a data-ylk=\"\" href=\"https:\/\/www.businessinsider.com\/why-world-of-warcraft-is-so-popular-2016-8?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">World of Warcraft<\/a>.&#8221; For me, tech startups are an extension of that.<\/p>\n<p>It&#8217;s difficult to have kids in San Francisco<\/p>\n<p>It&#8217;s really hard to be able to have a house or apartment that&#8217;s big enough to have a baby in San Francisco. You either need a spouse that doesn&#8217;t work\u00a0or you need to be able to hire childcare.<\/p>\n<p>As a founder, I have employees who are pregnant, and they&#8217;re going to have three months of <a data-ylk=\"\" href=\"https:\/\/www.businessinsider.com\/big-companies-maternity-parental-leave-policies?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">maternity leave<\/a>. I can&#8217;t have three months of leave. I&#8217;m going to be out of the office for two weeks for the first time in six years; that&#8217;s my leave.<\/p>\n<p>To do my job and have kids, I have to be able to sleep and take care of them during the day. That&#8217;s on top of having an extra bedroom. It would cost me half a million dollars to be able to afford that lifestyle in San Francisco.<\/p>\n<p>Some of the most ambitious founders I&#8217;ve met haven&#8217;t been in SF. Our ambitions should include kids and family. That&#8217;s the reason most people want to have a $10 million outcome. I want to build massive things, have kids, and leave it all to them. That is a major drive for me.<\/p>\n<p>People give up so much by being in those cities. The opportunity cost is crazy. If you&#8217;re a founder and want to have a family, you basically have to be already exited.<\/p>\n<p>If you enjoyed this story, be sure to follow <a data-ylk=\"\" href=\"https:\/\/profiles.yahoo.com\/brands\/business-insider\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Business Insider<\/a> on Yahoo.<\/p>\n","protected":false},"excerpt":{"rendered":"Koby Conrad moved from San Francisco to Buenos Aires to build a family. &#8220;I love the food, I&hellip;\n","protected":false},"author":2,"featured_media":74206,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[101,103,102,104,106,105],"class_list":["post-396792","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/396792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=396792"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/396792\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/74206"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=396792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=396792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=396792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}