{"id":402222,"date":"2026-07-17T13:16:15","date_gmt":"2026-07-17T13:16:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/402222\/"},"modified":"2026-07-17T13:16:15","modified_gmt":"2026-07-17T13:16:15","slug":"california-ice-cream-shop-owner-bets-on-weather-to-help-pay-rent","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/402222\/","title":{"rendered":"California ice cream shop owner bets on weather to help pay rent"},"content":{"rendered":"<p>A California ice cream shop is freezing some assets \u2014 by placing bets on freezing weather.<\/p>\n<p>28wishes, a bougie independent ice cream parlor in downtown Los Angeles, has been gaining cash on Kalshi, the online \u201cprediction market\u201d app that lets users gamble on everything from political races to <a href=\"https:\/\/nypost.com\/tag\/met-gala\/\" target=\"_blank\" rel=\"noopener nofollow\">Met Gala looks<\/a>.<\/p>\n<p>According to the shop\u2019s owner, 37-year-old Jason Jiang, he\u2019s been clearing up to $1,500 per month on the app by being bullish on cold snaps in Southern California. <\/p>\n<p>Brothers Jason and James Jiang are covering nearly half their monthly rent by hedging on the weather on a prediction market app.  Ethan Swope for CA Post<\/p>\n<p>\u201cIce cream is one of the most weather-dependent products in the world,\u201d explained Jiang, who worked in corporate banking before swirling soft serve. <\/p>\n<p>\u201cWe lose about 20 percent of business when the weather goes below 70 degrees\u2026 So we\u2019re essentially hedging that profit loss on the app.\u201d<\/p>\n<p>The popular shop charges upwards of $6 for a scoop of their homemade ice creams.  Ethan Swope for CA Post<\/p>\n<p>Jiang and his younger brother, James, who co-owns the bougie shop \u2014 which has hundreds of five star reviews online for its homemade ice cream \u2014 often bet on sports games for fun. <\/p>\n<p>In April, they decided to put $20 a day on <a href=\"https:\/\/nypost.com\/tag\/kalshi\/\" target=\"_blank\" rel=\"noopener nofollow\">Kalshi\u2019s climate prediction market<\/a>.<\/p>\n<p>\u201cPeople don\u2019t come into the shop when it\u2019s cold, and they don\u2019t come in when it\u2019s raining,\u201d said Jiang. \u201cSo we wanted a way to make money on those days\u201d by predicting cold fronts before they hit the Golden State.<\/p>\n<p>The Jiang brothers use meteorology forecasts, climate news sites and scientists on social media to make their calls. Jason insists their prophesies are \u201cscarily accurate\u201d but also say $20 a day \u2014 or $600 a month \u2014  \u201cis a risk we\u2019re willing to take.\u201d <\/p>\n<p>Jiang says his current rent is about $3,500 per month, which means he\u2019s making about 43 percent of his monthly lease through his app winnings. <\/p>\n<p>Kalshi was launched in 2021 by former MIT grads Tarek Mansour and Luana Lopes Lara. It currently has over 5 million monthly active users and a legal thumbs-up from the Commodity Futures Trading Commission, though states like Arizona and Ohio have attempted to put the app on ice.<\/p>\n<p>So did Jiang\u2019s own wife when she first learned about the 28wishes business plan. \u201cShe\u2019s like, \u2018Are you sure? Is this a good idea?\u2019 The eyebrows were definitely raised. But when I showed her that we could make as much as $800 in one day with a weather prediction, that\u2019s hard to argue with.\u201d<\/p>\n<p>The former finance bro admits it\u2019s unusual to make a rainy day fund by foretelling rainy days. \u201cBut even in banking, you know, everything is a gamble. Even in life. You\u2019ve got to do your own thing to be happy.\u201d <\/p>\n<p>The brothers are considering creating a special flavor as a tribute to Kalshi. Ethan Swope for CA Post<\/p>\n<p>Currently, the scoop shop\u2019s best-selling flavor is Cookie Monster, an oh-so-L.A. mix of regular ice cream and blue spirulina microalgae that\u2019s packed with antioxidants. They\u2019ve also used spirulina in Dodger\u2019s Swirl, which also has vanilla and white chocolate. But Jiang says he\u2019s game to do a Kalshi flavor as a sweet tribute to their newfound revenue stream.<\/p>\n<p>\u201cWe could make it with Japanese matcha powder, which we already use in our Matcha Cookies &amp; Cream flavor,\u201d he said. \u201cWe\u2019ve already got that shade of money green.\u201d  <\/p>\n","protected":false},"excerpt":{"rendered":"A California ice cream shop is freezing some assets \u2014 by placing bets on freezing weather. 28wishes, a&hellip;\n","protected":false},"author":2,"featured_media":402223,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7,9,8,9180,1339,30604,11792,971,47,4823,6372],"class_list":["post-402222","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-california","tag-california-headlines","tag-california-news","tag-finance","tag-food-drink","tag-ice-cream","tag-kalshi","tag-lifestyle","tag-los-angeles","tag-small-business","tag-sports-betting"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/402222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=402222"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/402222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/402223"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=402222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=402222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=402222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}