{"id":402937,"date":"2026-07-18T01:04:09","date_gmt":"2026-07-18T01:04:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/402937\/"},"modified":"2026-07-18T01:04:09","modified_gmt":"2026-07-18T01:04:09","slug":"find-needoh-and-squishy-toys-at-fresno-local-shops","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/402937\/","title":{"rendered":"Find NeeDoh and squishy toys at Fresno local shops"},"content":{"rendered":"

Inside Dollar Paradise in Fresno, aisles of colorful produce, blocks of cheese, chicken legs and sticks of butter line the shelves.<\/p>\n

Look closer, though, and none of it is real.<\/p>\n

They\u2019re \u201csquishy\u201d toys, the latest viral toy trend that is prompting stores across Fresno to stock their inventory with a section of these novelties.<\/p>\n

Dollar Paradise<\/a> is one of the family-owned stores in Fresno customers are flocking to buy sensory toys. In the four years Dollar Paradise has been open, one of the owners, Kyle Schneider, has seen the trends evolve and change. It started with Hello Kitty branded items, then Labubus<\/a> and blind boxes \u2013 which customers buy without knowing what\u2019s inside \u2013 and finally landed on squishy toys.<\/p>\n

Eighty percent of customers coming into Dollar Paradise recently have been looking for sensory toys, Schneider estimated.<\/p>\n

NeeDoh was first produced by toy company Schylling<\/a> in 2017. Palm-sized, squeezable, and available in a variety of colors, NeeDoh products exploded in popularity in early 2026, prompting stock shortages at stores across the nation.<\/p>\n

Schneider says Dollar Paradise receives calls about NeeDoh toys multiple times a day, and they are the toy hardest to keep in stock.<\/p>\n

Some of the bestsellers at the store are squishy toys filled with a viscous syrup-like gel, inspired by NeeDoh \u201cNice Cubes.\u201d Another popular purchase is Dumplings, dumpling-shaped sensory toys with smiling faces, sold in a plastic steamer basket.<\/p>\n

Jumbo Dumplings can sell for up to $34.99, while some smaller squishy toys can be as low as $1.99, Schneider said. When Dollar Paradise is able to secure a shipment of NeeDohs, the classic cubes sell for around $14.99, although prices can vary, he said.<\/p>\n

\u201cIt\u2019s made its own little market where some cost more than others,\u201d Schneider said.<\/p>\n

All three owners of Dollar Paradise, Schneider, Ben Benjamin, and Hussain Alfarh, have daughters. Schneider says the girls keep the store up to date on the trends.<\/p>\n

Another Fresno business whose foot traffic has been dominated by the squishy toy craze is Fresno Treasures<\/a>, located within the Hmong Mini Mall.<\/p>\n

Owned by Sai Xiong, Fresno Treasures sells Hmong accessories, jewelry and blind boxes \u2014 but the bulk of their business, 90% according to Xiong, is from squishy toy sales.<\/p>\n

Prior to opening Fresno Treasures, which has been operating out of the Hmong Mini Mall for about a year, Xiong sold toys at various pop-ups across Fresno. When squishy toys became popular, Xiong decided to bring the trend to her store.<\/p>\n

\"Some Some of the selection of squishy toys at Fresno Treasures in the Hmong Mini Mall. Owner Sai Xiong says 90% of her business is people looking for these toys. Grace Gillio The Fresno Bee <\/p>\n

Some of the bestsellers at Fresno Treasures include NeeDohs, shaving cream-filled squishy toys, and the classic foam toys priced anywhere from $5 to $20.<\/p>\n

\u201cAs long as it\u2019s anything squishy, they love it all,\u201d Xiong said.<\/p>\n

This story was originally published July 17, 2026 at 11:24 AM.<\/p>\n

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Grace Gillio<\/a><\/p>\n

The Fresno Bee<\/p>\n

Grace Gillio is an intern for The Fresno Bee. She graduated from California Polytechnic State University, San Luis Obispo, with a degree in journalism and English.\n <\/p>\n