Forget helicopter parents \u2014 the ultra-rich are hiring entire parenting squads to do the dirty work, from bath time to bedtime stories, while they write six-figure checks for the privilege.<\/p>\n
A San Diego power couple is shelling out a staggering $250,000 a year on a full household staff to help raise their two children \u2014 part of a growing trend among America\u2019s wealthiest families who are outsourcing everything<\/a> from diaper duty to potty training.<\/p>\n A San Diego couple is spending hundreds of thousands dollars a year paying for a full household staff to raise their two children.\u00a0 Instagram\/thechristinelandis<\/p>\n \u201cEvery hour I\u2019m not bogged down with the doing is an hour I get to show up fully present with my kids,\u201d Landis told the Wall Street Journal. Instagram\/thechristinelandis<\/p>\n Christine Landis, CEO of Peacock Parent, and her husband don\u2019t just employ a weekend nanny<\/a>. They have a live-in full-time \u201cfamily assistant,\u201d a personal chef and a housekeeper, creating what amounts to a private parenting dream team.<\/p>\n \u201cEvery hour I\u2019m not bogged down with the doing is an hour I get to show up fully present with my kids,\u201d Landis told the Wall Street Journal<\/a>.<\/p>\n Landis\u2019 company uses AI to help \u201cfamilies and professionals rethink what balance looks like, showing that asking for help isn\u2019t indulgent; it\u2019s intelligent,\u201d according to its website<\/a>.<\/p>\n These days, wealthy parents aren\u2019t just hiring nannies to watch the kids<\/a>. They\u2019re bringing on \u201cfamily assistants\u201d who handle everything from bath time and bedtime stories to errands, household management and child care \u2014 leaving mom and dad free to focus on what they see as quality time.<\/p>\n And that\u2019s just the beginning.<\/p>\n Download The California Post App, follow us on social, and subscribe to our newsletters <\/p>\n California Post News: Facebook<\/a>, Instagram<\/a>, TikTok<\/a>, X<\/a>, YouTube<\/a>, WhatsApp<\/a>, LinkedIn<\/a> The booming luxury parenting industry now includes baby chefs whipping up gourmet infant pur\u00e9es, high-end potty training consultants and even professionals who will teach your child to ride a bike.<\/p>\n These speciality concierge services aren\u2019t cheap, with potty training consultants charging anywhere from $600 up to nearly $5,000 for multi-day services.<\/p>\n Bike-riding coaches can cost more than $400, while someone willing to pack your kid\u2019s bags for summer camp may charge $125 an hour.<\/p>\n It\u2019s no longer just the nanny who takes care of the kids, but the family assistant too. Instagram\/thechristinelandis<\/p>\n The list includes baby chefs for speciality infant purees and luxury potty training services for toddlers, as working couples hand over these tasks that parents have done for generations. Instagram\/thechristinelandis<\/p>\n
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