It is hard to keep a good convention down.<\/p>\n
One year after some of Hollywood\u2019s largest studios stayed away from Comic-Con International, they are back in force from July 23. The biggest of them all, Marvel Studios, will return to the 6,500-seat Hall H, as will HBO with its latest superhero show and dozens of other studios with star-studded casts.<\/p>\n
Comic-Con\u2019s line-up since the Covid-19 pandemic<\/a> has been cyclical, with the biggest names staying away one year and then a large push the next year.Last year was marked by an era of Hollywood belt-tightening, after some gigantic box office duds and some production moving out of Los Angeles. There were still some big studio bombs this year, such as Supergirl<\/a>, but the industry seems less likely to ignore a marketing opportunity this time around, says Heidi MacDonald, editor of the comic book news website The Beat.Why do studios pay for a Comic-Con panel?<\/p>\n MacDonald says large panels have proven they have the ability to cut through the noise of social media and other distractions to create excitement.<\/p>\n","protected":false},"excerpt":{"rendered":"It is hard to keep a good convention down. One year after some of Hollywood\u2019s largest studios stayed…\n","protected":false},"author":2,"featured_media":405043,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[37181,162441,3212,57936,91180,162437,71831,108890,120956,33403,73385,43737,162439,34374,12728,162438,162440,74,27970,76,75,71832,59112],"class_list":["post-405042","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-apple-tv","tag-awkwafina","tag-benedict-cumberbatch","tag-chris-evans","tag-chris-hemsworth","tag-comic-con-san-diego","tag-comic-con","tag-comic-con-international","tag-dc-studios","tag-hbo","tag-james-gunn","tag-john-cena","tag-jung-ho-yeon","tag-marvel-studios","tag-pedro-pascal","tag-ranbir-kapoor","tag-robert-downey-jnr","tag-san-diego","tag-san-diego-comic-con","tag-san-diego-headlines","tag-san-diego-news","tag-sdcc","tag-simu-liu"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/405042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=405042"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/405042\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/405043"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=405042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=405042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=405042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}