earlier this month<\/a>. \u201cWe loved the charm of our alleyway bakery,\u201d Ximena says, \u201cbut we always knew it was a steppingstone to our next chapter.\u201d<\/p>\n![\"A](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/07\/-S3840x5760-FPNG.png\"\/)
Ximena Williams of Florecita Panader\u00eda. | Source: Thomas Sawano\/The Standard<\/p>\n
The move will allow the couple to fulfill their dream of serving coffee alongside their seasonal, California-inspired conchas. Their current space, inside the work-live complex the Madelon, is permitted as a cottage business, making a cafe setup impossible.\u00a0<\/p>\n
To accomplish this, the couple will turn what was Shuggie\u2019s orange front room into a production space, home to their baking operation and large pastry case. Having access to a full kitchen will allow Florecita to expand beyond its lineup of conchas, which includes seasonal versions made with strawberries and stone fruit from the 22nd Street farmers market.<\/p>\n
The second dining room will house the coffee program, for which the couple will partner with a yet-to-be-decided Bay Area shop. Ximena says pairings will be paramount; when a guava concha comes on the menu, so too will a guava latte. \u201cConchas will always be the center for us,\u201d Ximena says, \u201cbut coffee is a really great best friend.\u201d<\/p>\n
Rather than expanding into savory food themselves, the Williamses hope to invite local chefs for occasional pop-ups. Breakfast sandwiches on conchas are outside of Florecita\u2019s wheelhouse,\u00a0 Ximena says with a laugh.\u00a0<\/p>\n
The space will look decidedly different. Shuggie\u2019s trash-glam maximalism will make way for a softer, homey vibe, inspired by Ximena\u2019s grandmother\u2019s home in Mexico City. There will be no Wi-Fi, so all eyes will be on the conchas and coffee.<\/p>\n
Ximena remembers fondly her first time dining at the one-of-a-kind Shuggie\u2019s with Jared, on their second anniversary. \u201cShuggie\u2019s has had such a special place in the Mission for so long,\u201d Ximena says. \u201cIt\u2019s an iconic space.\u201d<\/p>\n
Florecita PanaderiaDate and timeOpening Sept. 12<\/p>\n","protected":false},"excerpt":{"rendered":"A Mexican chocolate-flavored concha from Florecita Panader\u00eda. | Source: Morgan Ellis\/The Standard Published Jul. 20, 2026at2:29pm One of…\n","protected":false},"author":2,"featured_media":405914,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[22660,32135,2399,101,103,102,104,106,105],"class_list":["post-405913","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-bakeries","tag-boom-loop","tag-mission-district","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/405913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=405913"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/405913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/405914"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=405913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=405913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=405913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}