{"id":408194,"date":"2026-07-22T17:18:48","date_gmt":"2026-07-22T17:18:48","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/408194\/"},"modified":"2026-07-22T17:18:48","modified_gmt":"2026-07-22T17:18:48","slug":"midtown-market-powers-sacramentos-black-entrepreneurs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/408194\/","title":{"rendered":"Midtown Market Powers Sacramento\u2019s Black Entrepreneurs"},"content":{"rendered":"<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">\u201cI don\u2019t have a store location,\u201d she says. \u201cThat\u2019s why it\u2019s really helpful for my business to have people know where they can find me and build customer relationships that way.\u201d<\/p>\n<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">For Vernetta Rhodes, owner of <a data-wisiwig-link=\"true\" href=\"https:\/\/www.instagram.com\/tasteofpound\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" class=\"text_$sec cursor_pointer transition-prop_color duration_$fast ease_east-out hover:text_$sec_D hover:duration_$fast hover:ease_east-out hover:transition-prop_color\">Taste of Pound Homemade Cakes<\/a>, the wait was even longer.<\/p>\n<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">Rhodes spent nearly two years on the waiting list before finally securing a vendor space after the market expanded.<\/p>\n<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">\u201cI definitely believe in my product,\u201d Rhodes says. \u201cIt\u2019s a huge venue for small businesses because you get a variety of customers.\u201d<\/p>\n<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">She says the market\u2019s foot traffic has helped introduce her cakes to new customers and create repeat business through social media and word of mouth.<\/p>\n<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">\u201cI\u2019ve heard customers say, \u2018We saw you on Instagram\u2019 or \u2018We saw you on Facebook and had to come try it,\u2019\u201d Rhodes says.<\/p>\n<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">The market also works to maintain a diverse mix of vendors, balancing produce, prepared foods, crafts, and specialty products so that businesses have room to stand out while giving shoppers a wide variety of options.<\/p>\n<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">The Midtown Association says all vendor spaces are currently full, and the market has a substantial waiting list. <\/p>\n<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">Businesses interested in becoming vendors should apply through <a data-wisiwig-link=\"true\" href=\"https:\/\/exploremidtown.org\/vendors\/\" target=\"_blank\" rel=\"noreferrer nofollow noopener\" class=\"text_$sec cursor_pointer transition-prop_color duration_$fast ease_east-out hover:text_$sec_D hover:duration_$fast hover:ease_east-out hover:transition-prop_color\">the market\u2019s online process<\/a>, where applications are reviewed against vendor criteria and available space in each product category. The market expects to begin accepting new vendor applications again Saturday, Aug. 1.<\/p>\n<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">The Midtown Association encourages more Black-owned vendors to apply, especially for prepared on-site and prepackaged food vendors.<\/p>\n<p data-wisiwig-body1=\"true\" class=\"txtStyle_body1 mb_$body1\">For entrepreneurs such as McIntyre, the Midtown Farmers Market represents more than a place to sell products. It gives a chance to build a community, and grow a business, one weekend at a time.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"\u201cI don\u2019t have a store location,\u201d she says. \u201cThat\u2019s why it\u2019s really helpful for my business to have&hellip;\n","protected":false},"author":2,"featured_media":408195,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[163663,163664,9739,121,123,122],"class_list":["post-408194","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sacramento","tag-black-entrepreneurs","tag-business-finance","tag-print","tag-sacramento","tag-sacramento-headlines","tag-sacramento-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/408194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=408194"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/408194\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/408195"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=408194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=408194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=408194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}