{"id":409124,"date":"2026-07-23T06:29:08","date_gmt":"2026-07-23T06:29:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/409124\/"},"modified":"2026-07-23T06:29:08","modified_gmt":"2026-07-23T06:29:08","slug":"california-utility-companies-criticized-for-ad-campaign-aimed-at-protecting-wildfire-victims","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/409124\/","title":{"rendered":"California utility companies criticized for ad campaign aimed at protecting wildfire victims"},"content":{"rendered":"<p>A new ad campaign from an organization funded by California&#8217;s largest private utility companies has drawn sharp criticism from wildfire survivors.\u00a0<\/p>\n<p>On its website, the group &#8220;Wildfire Victims First&#8221; urged homeowners to take action and enter personal information to fight against rising insurance costs.\u00a0<\/p>\n<p>Advocacy organizations such as Joy Chen&#8217;s Every Fire Survivor&#8217;s Network called Wildfire Victims First and the ad campaign a concerted effort by SoCal Edison, PG&amp;E, and SDG&amp;E to lobby lawmakers to shield power companies from large settlements.\u00a0<\/p>\n<p>&#8220;It&#8217;s a fake wildfire group, and it&#8217;s actually funded by the companies that start wildfires,&#8221; said Chen, who lives in Altadena, the neighborhood devastated by the Eaton Fire. &#8220;It&#8217;s about trying to advance their policies demanding even more protections.&#8221;<\/p>\n<p>Wildfire Victims First said the group&#8217;s main goal is to protect victims from predatory lawyers.\u00a0<\/p>\n<p>&#8220;Shockingly, trial attorneys can take up to 40% of wildfire victims&#8217; settlement awards,&#8221; spokesperson Nathan Click said. &#8220;More than 250 organizations have joined our coalition \u2014 including local firesafe councils, organized labor and housing advocates.&#8221;<\/p>\n<p>Consumer Watchdog President Jamie Court called the effort &#8220;offensive&#8221; to wildfire victims.\u00a0<\/p>\n<p>&#8220;They need to drop this name, and the legislators need not to deal with them,&#8221; Court said. &#8220;I think it&#8217;s completely outrageous that wildfire survivors have to worry about their identities being appropriated by the utilities that caused the wildfire that put them out of their home.&#8221;<\/p>\n<p>Chen said her main concern is that Gov. Gavin Newsom and state lawmakers will cave to the utilities and grant them limits on payouts, pain-and-suffering claims, and attorney fees.\u00a0<\/p>\n<p>&#8220;Oh, we might go bankrupt, so we need more money from customers; that&#8217;s what this group is all about now,&#8221; Chen said.\u00a0<\/p>\n<p>CBS LA reached out to the governor&#8217;s office for comment about Chen&#8217;s claims but did not receive a response.\u00a0<\/p>\n<p>\n          More from CBS News\n        <\/p>\n","protected":false},"excerpt":{"rendered":"A new ad campaign from an organization funded by California&#8217;s largest private utility companies has drawn sharp criticism&hellip;\n","protected":false},"author":2,"featured_media":409125,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7,9,8],"class_list":["post-409124","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-california","tag-california-headlines","tag-california-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/409124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=409124"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/409124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/409125"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=409124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=409124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=409124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}