{"id":409459,"date":"2026-07-23T14:23:09","date_gmt":"2026-07-23T14:23:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/409459\/"},"modified":"2026-07-23T14:23:09","modified_gmt":"2026-07-23T14:23:09","slug":"inside-mad-dash-to-get-limited-edition-funkos-ahead-of-san-diego-comic-con-where-collectibles-resell-for-5k","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/409459\/","title":{"rendered":"Inside mad dash to get limited edition Funkos ahead of San Diego Comic-Con \u2014\u00a0where collectibles resell for $5K"},"content":{"rendered":"

Before a single celeb graces the stage of Hall H at San Diego Comic-Con<\/a>, the preview night\u2019s hottest ticket isn\u2019t for any movie at all.<\/p>\n

Pop culture collectible company Funko has fans lining up for hours to cop the dozens of limited-edition vinyl figures exclusive to the convention.<\/p>\n

\u201cFor us, this is the Super Bowl. It\u2019s the World Cup. It\u2019s the Academy Awards. All of our energy throughout the year really gets directed at this moment,\u201d Funko CEO Josh Simon told Page Six Hollywood in a (rare) quiet moment before the show floor opened to the public.<\/p>\n

San Diego Comic-Con\u2019s preview night hottest ticket in town every year: Funko.<\/p>\n

A limited edition \u201cMovincihawk\u201d from the show \u201cInvincible\u201d had just 100 units. <\/p>\n

But once those doors opened, any semblance of quiet was gone \u2013 about 100 dedicated collectors sprinted to the booth (as announcements begging attendees not to run blared on the speakers), with hundreds more rule-followers speed-walking behind.<\/p>\n

Among the hottest Funko Pop! items on sale were the \u201cInvincible\u201d collection based on the popular Prime Video animated superhero series, with a different figure of varying rarity dropping each day of the con (the rarest, Wednesday\u2019s \u201cMovincihawk,\u201d was limited to just 100 units). <\/p>\n

Other popular figures repped characters from titles like \u201cOne Piece,\u201d \u201cPersona 5,\u201d \u201cSolo Leveling\u201d and \u201cBaldur\u2019s Gate 3.\u201d<\/p>\n

Among the hottest Funko Pop! items on sale were the \u201cInvincible\u201d collection. Courtesy of Funko<\/p>\n

As with any limited-run item, there\u2019s a hefty resale market that poses the risk of ruining the fun for real fans. Case in point: that Movincihawk figure, which sold for $60 at Funko\u2019s booth, has already generated a handful of $5,000 listings on eBay.<\/p>\n

Several customers were spotted waddling away holding multiple Funko shopping bags full to the brim \u2014 which may seem un-noteworthy, until you learn that each comically oversized bag measures over two feet tall (this year\u2019s iterations say \u201cBIG CON BAG\u201d).<\/p>\n

One devoted fan even flew from Europe in hopes of scoring a limited edition \u201cCyberpunk\u201d figure \u2013 but he didn\u2019t line up early enough to score one himself. So he took a different route: sporting a t-shirt with a picture of the item reading \u201cI want to buy! Talk to me!\u201d as he hovered near the cash registers, hoping a scalper would skip the internet route and upsell to him directly. \u201cI\u2019ll pay whatever they want,\u201d he told me of the figure (which retailed for $15).<\/p>\n

Some Funkos can resell for as much as $5,000. Courtesy of Funko<\/p>\n

Fans freak over Funko. Courtesy of Funko<\/p>\n

\u201cOur goal is that they all go to fans. We\u2019re not really designing anything with the intent of it becoming purely for the sake of it becoming a resale item,\u201d Simon says, noting that Funko\u2019s official pricing has remained fairly consistent through the years.<\/p>\n

\u201cWe want people to be able to get it at a reasonably affordable price, and that is very important to us. Over the years, we\u2019ve tried to get better at the different mechanisms we use to get products to fans instead of into the hands of resellers or bots. Sometimes we mess up. Sometimes it works.\u201d<\/p>\n

Several customers were spotted holding multiple Funko shopping bags.<\/p>\n

The annual confab kicks off officially today.<\/p>\n

One such new mechanism to democratize the Funko marketplace is the introduction of Pop! Mystery, a new line of blind box figures making their debut at SDCC through a series of interactive activations themed around \u201cKPop Demon Hunters,\u201d Warner Bros. horror icons, hit manga series \u201cOne Piece\u201d and a line of garden-themed original Funko characters. <\/p>\n

There are even some extra-coveted one-of-one figures fans can unbox, which Funko will buy back for a whopping $10,000.<\/p>\n

\u201cIt\u2019s about the fan interaction and the community, and less about creating something blind for blind\u2019s sake \u2013 there\u2019s a lot of that happening right now,\u201d Simon says, referring to the mystery box craze that ensued following the runaway popularity of Labubus. <\/p>\n

It\u2019s Simon\u2019s hope that the Pop! Mystery line will bring the spirit of San Diego Comic-Con to fans around the world: \u201cRecreating that gamification that typically people would only get at a place like Comic-Con and now bringing it to a worldwide scale is going to be really fun to see.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Before a single celeb graces the stage of Hall H at San Diego Comic-Con, the preview night\u2019s hottest…\n","protected":false},"author":2,"featured_media":409460,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[91617,74,27970,76,75],"class_list":["post-409459","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-page-six-hollywood","tag-san-diego","tag-san-diego-comic-con","tag-san-diego-headlines","tag-san-diego-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/409459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=409459"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/409459\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/409460"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=409459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=409459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=409459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}