{"id":410767,"date":"2026-07-24T13:31:14","date_gmt":"2026-07-24T13:31:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/410767\/"},"modified":"2026-07-24T13:31:14","modified_gmt":"2026-07-24T13:31:14","slug":"the-mercedes-benz-studio-los-angeles-is-open-heres-what-to-know","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/410767\/","title":{"rendered":"The Mercedes-Benz Studio Los Angeles Is Open. Here\u2019s What to Know."},"content":{"rendered":"

\n\tAlready the epicenter for brick-and-mortar purveyors of luxury, Beverly Hills<\/a> has a new addition to its litany of A-list ateliers, the Mercedes-Benz<\/a> Studio Los Angeles. Officially opened earlier this week, the marque\u2019s nascent enclave\u2014at 242 North Beverly Drive\u2014is part of what the automaker refers to as its \u201cglobal studios concept.\u201d One of 13 such customer centers now operating around the world, it\u2019s the first stateside location.<\/p>\n

\n\t\u201cThis year we celebrate 140 years since Carl Benz invented the automobile, and for 138 of those years, America has been part of our journey\u201d stated Mathias Geisen, a member of the Board of Management of Mercedes-Benz Group, at the premiere. \u201cToday, the U.S. is one of our most important partners . . . this strong connection is what makes the studio in Los Angeles especially meaningful to us.\u201d<\/p>\n

\t\t\t\t\t\t\"Inside<\/p>\n

\t\t\t\t\tThe new Mercedes-Benz Studio Los Angeles opened this week in Beverly Hills.<\/p>\n

\t\t\t\t\t\t\t\t\tMercedes-Benz AG<\/p>\n

\n\tThe first floor of the two-story space is currently open to the public and will host various events and exhibitions focused on tapping into both the culture of Southern California and the legacy brand itself. To set the tone, the debut evening featured a performance by actress, singer, and songwriter Suki Waterhouse. Afterward, guests were invited to browse collaborative capsule collections, savor cocktails, and engage in listening experiences presented through the partnership between Mercedes and Dolby Laboratories<\/a>.<\/p>\n

\n\tAs for the second floor, that\u2019s the exclusive domain of the marque\u2019s Manufaktur Made to Measure atelier, also the first in the U.S. And while attendees were given guided tours, this level will be accessible only to clients looking to customize their cars on order.<\/p>\n

\t\t\t\t\t\t\"Inside<\/p>\n

\t\t\t\t\tThe marque\u2019s two-story enclave is also home to one of its Manufaktur Made to Measure ateliers.<\/p>\n

\t\t\t\t\t\t\t\t\tMercedes-Benz AG<\/p>\n

\n\tOne of those cars just may be an example of the new Mercedes-Maybach GLS 680<\/a>, which also made its global debut at the studio. Making the introduction was Markus Bauer, head of the Mercedes-Maybach<\/a> division. For Bauer, who once worked as a chauffeur driving others in a Maybach, the new studio, and the fact that it\u2019s home to a Manufaktur outpost for bespoke automotive tailoring, fits Maybach\u2019s client demographic beautifully. He notes that the customer range includes thirtysomethings in China, which are a \u201cbig group [of] first-time buyers\u201d and stateside customers in their 50s and 60s.<\/p>\n

\t\t\t\t\t\t\"Inside<\/p>\n

\t\t\t\t\tThe first floor debuted with displays of the Mercedes-Maybach\u2019s SL 680 Monogram Series (right) and GLS 680, the latter premiering at the same time as the studio.<\/p>\n

\t\t\t\t\t\t\t\t\tMercedes-Benz AG<\/p>\n

\n\t\u201cYou have the world getting more and more regional, yet, if you look at what customers really want . . . the beauty is that a lot of things actually connect these customers,\u201d Bauer tells Robb Report. \u201cI love how Maybach is able to expand within this customer bracket, which is quite vast.\u201d<\/p>\n

\t\t\t\t\t\t\"Inside<\/p>\n

\t\t\t\t\tA consultation space on the second floor features a configurator display.<\/p>\n

\t\t\t\t\t\t\t\t\tMercedes-Benz AG<\/p>\n

\n\tHowever, the Manufaktur Made to Measure service is not limited to only Maybach personalization. The standard Mercedes-Benz<\/a> versions of the S-Class<\/a> and G-Class<\/a>, as well as their AMG variants, all can become dynamic statements of personal expression. According to the consultant providing our tour, the Made to Measure program has been around for about two years, offering exterior and interior treatment options that include 30 colors for the wheels, hundreds of color choices for the Nappa leather upholstery, an array of contrast stitching and piping selections, and custom embroidery. Then there\u2019s the up to 20,000 color variations that are claimed for the exteriors, including seemingly endless possibilities from the Match to Sample program.<\/p>\n

\t\t\t\t\t\t\"Inside<\/p>\n

\t\t\t\t\tSamples of thread double as an art installation.<\/p>\n

\t\t\t\t\t\t\t\t\tMercedes-Benz AG<\/p>\n

\n\tIt all services what Geisen and Bauer observe to be an increased migration toward the highest echelon of the Mercedes model lineup. \u201cIf you look at how our top-end sales have developed . . . we were at roughly 11 percent in 2019, have moved that up to 15 percent, and most of those customers are very much into Manufaktur topics\u2014but that\u2019s the world share,\u201d Geisen tells Robb Report. \u201cThe U.S. is the biggest market\u2014on top end it\u2019s around 30 percent of share, so I think it\u2019s very logical that we focus on the U.S. market for making sure that we can offer those tailor-made solutions as well.\u201d<\/p>\n

\t\t\t\t\t\t\"Inside<\/p>\n

\t\t\t\t\tAn example of the Mercedes-Maybach S-Class temporarily anchors a portion of the lower level.<\/p>\n

\t\t\t\t\t\t\t\t\tMercedes-Benz AG<\/p>\n

\n\tThose percentages include the fact that Maybach demand \u201cdoubled over the last five years,\u201d according to Geisen. Reflective of this is the fact that a new Maybach Icons of Luxury retail boutique will soon open in close proximity. There, everything from unique eyewear to travel accoutrements will be available as distinctive accessories.<\/p>\n

\n\t\u201cFor nearly 15 years, we have been building Maybach Icons of Luxury into a global brand . . . As a fourth-generation member of the Maybach family, it is deeply meaningful to continue this legacy beyond the automobile through products that reflect the same dedication to excellence,\u201d says its cofounder, Ulrich Schmid-Maybach.<\/p>\n

\t\t\t\t\t\t\"The<\/p>\n

\t\t\t\t\tThe Mercedes-Benz Studio Los Angeles is located at 242 N. Beverly Drive.<\/p>\n

\t\t\t\t\t\t\t\t\tMercedes-Benz AG<\/p>\n

\n\tWhile the doors to the Maybach Legends of Luxury store will open a few months from now, the Mercedes-Benz Studio Los Angeles is very much in business, as are similar locations in Toronto, Stockholm, Budapest, Tokyo, Delhi, Copenhagen, Prague, Seoul, Munich, Warsaw, Bucharest, and Singapore. And Geisen notes that the goal is to have roughly seven more up and running this year. \u201cWe want to create more physical touch points with the customers,\u201d he says. \u201cWe\u2019re a luxury brand, but we want to be an approachable brand.\u201d \u00a0<\/p>\n

\n\tClick here<\/a> for more photos of the Mercedes-Benz Studio Los Angeles.<\/p>\n

\t\t\t<\/p>\n

\t\t\t\t\t\t\"Inside<\/p>\n

\t\t\t<\/a><\/p>\n

\t\t\t\t\tInside the Mercedes-Benz Studio Los Angeles and its Manufaktur Made to Measure atelier.<\/p>\n

\t\t\t\t\t\t\t\t\tMercedes-Benz AG<\/p>\n

\tAuthors<\/p>\n

\t\t\t\"Viju<\/p>\n

\n\t\tViju Mathew\n\t\t\t<\/p>\n

Shifting gears from his degree in physical geography, Viju Mathew has spent the last decade covering most categories of the luxury market prior to becoming Robb Report’s automotive editor. Along with\u2026<\/p>\n

\t\t\t\t\t
\n\t\t\t\tRead More\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Already the epicenter for brick-and-mortar purveyors of luxury, Beverly Hills has a new addition to its litany of…\n","protected":false},"author":2,"featured_media":410768,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[48,52,51,47,50,49,119759,164536,100],"class_list":["post-410767","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news","tag-mercedes-benz","tag-mercedes-maybach","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/410767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=410767"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/410767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/410768"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=410767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=410767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=410767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}