A recently opened midtown restaurant that specializes in American comfort food is permanently closing after 3-and-a-half months in business.<\/p>\n
Range Midtown on 1813 Capitol Ave. has closed after one of the restaurant’s co-owners said they weren’t able to pull in enough customers during the opening months.<\/p>\n
Range first started in Roseville in 2018 at 1420 E Roseville Parkway. The midtown location was a part of an expansion effort, said Ahsan Ali, one of the owners.<\/p>\n
“We have this restaurant in Roseville, thriving customers from the last eight years, great food, great vibe,” Ali said. “We thought we’d change it a bit, and midtown was a location. Unfortunately, it was not as well received as we thought.”<\/p>\n
Ali blamed the closure of Range midtown on a number of reasons, including difficulty maintaining a business in Sacramento, its location and the disconnect between Range’s food and its customers.<\/p>\n
“We understand Sacramento downtown in midtown is a very tough market for restaurants,” Ali said. “And maybe the support from the community was not that great, maybe because of the (American) food category.”<\/p>\n
Ali said businesses have been struggling in midtown. In May, one of Range’s neighbors, 58 Degrees & Holding Co.<\/a>, closed. A month later, vegetarian restaurant, Mother<\/a>, also closed. Overall, he said to survive in Sacramento, a business has to be truly exceptional.<\/p>\n “It was not very well received, in my opinion,” Ali said. “It was an okay, average store…we don’t want an average. We expect above and beyond average.”<\/p>\n Another restaurant, The Breakfast Club at Midtown, will be replacing Range, Ali said. Range’s old signage has been stripped away and a banner with the new restaurant’s name and logo now hangs from the front of the patio.<\/p>\n The Breakfast Club is a chain restaurant from the Bay Area. It currently has locations in San Mateo, Campbell, Walnut Creek, Castro Valley, Lafayette, and San Jose.<\/p>\n Despite the midtown closure, the Roseville location will remain open. Ali said Range is looking to expand to other cities, including Walnut Creek, Livermore and Napa.<\/p>\n “If someone wants to eat, we’re open in Roseville,” Ali said. “We are expanding in different markets other than Sacramento. We realize a lot of brands come and go. Sacramento is very tough.”<\/p>\n","protected":false},"excerpt":{"rendered":"A recently opened midtown restaurant that specializes in American comfort food is permanently closing after 3-and-a-half months in…\n","protected":false},"author":2,"featured_media":412452,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[165150,33785,45014,5268,121,123,122],"class_list":["post-412451","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sacramento","tag-ahsan-ali","tag-comfort-food","tag-midtown-restaurant","tag-roseville","tag-sacramento","tag-sacramento-headlines","tag-sacramento-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/412451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=412451"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/412451\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/412452"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=412451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=412451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=412451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}