![\"Head](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/07\/Ventura-County-fair-2-1024x683.jpg\")
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\t\t\t\t\t\t\t\t\tCredit: Head in the Clouds.<\/p>\n
Summer\u2019s<\/a> biggest celebration of Asian music and culture is back. Next week, 88rising\u2019s Head in the Clouds<\/a> festival <\/a>returns to Brookside at the Rose Bowl in Pasadena for another full day<\/a> of live music, street food, and a crowd that shows up dressed for the occasion.<\/p>\n What is Head in the Clouds?<\/p>\n Head in the Clouds started relatively small back in 2018 at L.A. State Historic Park, built around a handful of underground Asian and Asian-American hip-hop acts. It was created as a live extension of their collaborative compilation album of the same name, designed to spotlight artists from the Asian diaspora. The festival didn\u2019t stay small for long. It has since grown enough to earn the nickname \u201cAsian Coachella,\u201d and it\u2019s now spread well beyond Southern California, with stops in New York, Manila, Jakarta and Tokyo, among others. <\/p>\n \ud83c\udfa4 Who\u2019s playing<\/p>\n This year\u2019s lineup leans hard into how much Asian artists now shape mainstream pop, hip-hop, and EDM:<\/p>\n \ud83c\udfb6 KATSEYE headlines, coming off a huge year of global chart success<\/p>\n \ud83d\udd25 XG brings one of the most anticipated sets of the night, known for tight live vocals and viral choreography<\/p>\n \ud83c\udfa7 Rich Brian, one of 88rising\u2019s earliest signees, returns to the stage that helped launch the label<\/p>\n \ud83c\udf9b\ufe0f Dabin takes on the main-stage EDM slot with his melodic, high-energy sound<\/p>\n \u2b50 Also playing: UMI, Warren Hue, Tiffany Day, and a handful of buzzy newcomers worth catching early<\/p>\n \ud83c\udf61 Food, fashion, and everything in between<\/p>\n