Ben Hensley<\/a><\/p>\nBottom Line Group is moving forward with a long-planned commercial development in North Fresno after meeting with nearby residents to address concerns about the project, even as another proposal in Parlier remains on hold following opposition from city leaders.<\/p>\n
The contrasting outcomes mark a new chapter for the Fresno-based development company led by Jay Virk, whose growing portfolio of retail, hospitality, office and residential projects across the Central Valley has increasingly drawn public attention.<\/p>\n
More than 50 residents attended a July 8 community meeting at Me-N-Ed\u2019s Pizzeria to discuss the company\u2019s planned retail center at the northeast corner of Maple and Behymer avenues. The meeting was organized by Fresno City Councilmember Nick Richardson\u2019s office after construction activity prompted questions from nearby neighbors.<\/p>\n
\u201cI don\u2019t like things being built in people\u2019s neighborhood without them knowing what\u2019s going in there,\u201d Richardson said.<\/p>\n
Residents voiced concerns<\/p>\n
According to Virk, neighbors primarily wanted information about the project\u2019s potential impacts.<\/p>\n
\u201cThey were worried about noise. They were worried about the drive-thru. They were worried about what type of tenants are coming there, parking,\u201d Virk said.<\/p>\n
Richardson said the meeting was informational only. Because the development had already received all required city approvals, Bottom Line Group was not obligated to participate.<\/p>\n
The Fresno Planning and Development Department approved permits for the project in December 2021, and the Fresno Planning Commission upheld the approvals after an appeal in January 2023.<\/p>\n
Virk said construction resumed this year after the project had remained dormant.<\/p>\n
Developer modified original plans<\/p>\n
One significant change came before construction restarted.<\/p>\n
Bottom Line removed a previously proposed car wash from the project because of concerns over noise.<\/p>\n
\u201cWe eliminated a car wash because of noise \u2026 on our own basis because we know what to build where and what\u2019s going to be beneficial,\u201d Virk said.<\/p>\n
Richardson said residents appreciated both the developer\u2019s willingness to meet and the project\u2019s revisions.<\/p>\n
\u201cThe residents had good, informed concerns and points of view, and the developer did a really good job assuaging their concerns,\u201d he said.<\/p>\n
What\u2019s planned<\/p>\n
Bottom Line\u2019s portion of the development covers approximately three acres.<\/p>\n
Current plans include:<\/p>\n
About 7,000 square feet of multi-tenant retail space
\nA quick-service restaurant with a drive-thru
\nA neighborhood market
\nConventional fuel pumps
\nDiesel fuel
\nElectric vehicle charging
\n\u00a0<\/p>\n
Earlier plans also identified prospective tenants such as a coffee shop, sandwich shop, offices and a salon.<\/p>\n
\u201cWe\u2019re transparent, honest, and we do community projects based on the community that adds value to where we\u2019re doing it,\u201d Virk said.<\/p>\n
Broader development pipeline<\/p>\n
The Maple and Behymer project reflects Bottom Line Group\u2019s continued expansion throughout the Central Valley.<\/p>\n
While the North Fresno development has moved ahead after years of approvals and community outreach, another proposed project in Parlier has stalled after city council members declined to approve it, illustrating the differing challenges developers face as communities seek greater input on major commercial projects.<\/p>\n
Why it matters<\/p>\n
Large commercial developments increasingly receive neighborhood scrutiny long before construction begins. The Maple and Behymer project illustrates how developers and local governments are relying more on public outreach to address concerns while keeping approved projects moving.<\/p>\n
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