\n\tThe first shop to open as part of On\u2019s new California expansion plan<\/a> is a 2,800 square-foot store at 2061 Chestnut Street in San Francisco. Located steps from the water in city\u2019s Marina District, the company noted that the Chestnut Street store takes inspiration from the red-orange tones of the Golden Gate Bridge and the energetic vibe of the surrounding neighborhood.<\/p>\n \n\tNow open, the space offers a full assortment of On footwear, apparel and accessories for running, tennis, training, outdoor and all-day lifestyle. Select products from partner collaborations will also be available in limited quantities.<\/p>\n \n\tThen, in September, On will open two more stores in the state. First is a 4,000 square-foot location at The Village at Corte Madera shopping center in Marin County. On said the design on the store will take inspiration from Northern California\u2019s coastal redwood trees and rugged trails with warm timber accents seen throughout the space.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tInside On\u2019s Chestnut Street store in San Francisco.<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of On<\/p>\n \n\tNext, On will unveil a 3,300 square-foot store at Westfield UTC in San Diego. The company noted that this location will take inspiration from the sun-drenched beaches and ocean cliffs of the city and will feature an airy layout with sand-toned finishes and lots of natural light.<\/p>\n \n\tFinally, in October, the company will open the doors to a 3,500 square-foot store at Westfield Century City in Los Angeles. This location will take inspiration from brutalist architecture with warm touches, sweeping curves and polished concrete.<\/p>\n \n\tDan Schade<\/a>, vice president and general manager of the Americas at On, said in a statement that the company\u2019s retail expansion in California allows for it to cater to the state\u2019s movement culture.<\/p>\n \n\t\u201cExpanding our retail presence in California allows us to deliver premium, personalized experiences<\/a> and equip athletes and movers for the road, trail, studio and court,\u201d Schade said. \u201cFrom San Francisco to Los Angeles to San Diego, our stores are designed to serve as active hubs for anyone pushing their limits.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tInside On\u2019s Chestnut Street store in San Francisco.<\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of On<\/p>\n \n\tThese new locations are in addition to the three retail stores that On currently operates in California, including Palo Alto, Abbot Kinney in Los Angeles and Fashion Island in Newport Beach.<\/p>\n \n\tThis announcement is the latest California-centric move for On this year as the company aims to ramp up its presence in the state ahead of the Summer Olympic Games in Los Angeles in 2028.<\/p>\n \n\tIn May, On launched a partnership with L.A.-based organic grocer and caf\u00e9 Erewhon on a new collaborative collection and the launch of a wellness club. On said at the time<\/a> that the new On x Erewhon Wellness Club will \u201cengage Erewhon\u2019s wellness-focused community through a series of running, training, and recovery events across L.A.\u201d<\/p>\n![\"On,](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
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