{"id":420576,"date":"2026-08-01T07:03:10","date_gmt":"2026-08-01T07:03:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/420576\/"},"modified":"2026-08-01T07:03:10","modified_gmt":"2026-08-01T07:03:10","slug":"california-wineries-fight-to-stay-afloat-amidst-declining-sales","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/420576\/","title":{"rendered":"California wineries fight to stay afloat amidst declining sales"},"content":{"rendered":"<p>FRESNO, Calif. (FOX26) \u2014 California\u2019s wine industry is facing a downturn in sales and grape production, and wineries in the Central Valley are adapting to stay afloat.<\/p>\n<p>Industry reports say winemakers across the state produced less wine last year than at any point in the last quarter century. <\/p>\n<p>Fresno County grows about 20% of California\u2019s wine grapes.<\/p>\n<p><a href=\"https:\/\/www.engelmanncellars.com\/\" target=\"_blank\" rel=\"nofollow noopener\">At Engelmann Cellars in Fresno County<\/a>, owner Bret Engelman said the industry\u2019s recent struggles began since COVID.<\/p>\n<p>Engelman, who grew up on his grandfather\u2019s raisin farms, said his early exposure to agriculture shaped his interest in the work. <\/p>\n<p>\u201cAt eight, ten years old, your dad&#8217;s teaching you what&#8217;s going on. And it was just interesting, you know, not that we cared about the wine. It was just interesting,\u201d he said. <\/p>\n<p>Engelman has been making wine for almost 30 years.<\/p>\n<p>According to data from the California Association of Wine Grape Growers, about 38,000 acres of wine grapes were pulled out across California last year, about 7% of all grapes statewide.<\/p>\n<p>Engelman said he\u2019s hearing concerns across the industry. <\/p>\n<p>\u201cI hear the rumblings about downsizing, price cuts, everything else and it&#8217;s scary,\u201d he said.<\/p>\n<p>He also said winemakers are seeing people lean away from drinking as much, creating a situation where there is a lot of product but not as much demand. <\/p>\n<p>Vineyards have also been severely affected by wildfires.<\/p>\n<p>To adjust, Engelmann Cellars has expanded beyond wine, hosting live music and movie nights and selling beer. <\/p>\n<p>\u201cWe had to diversify a little bit because not everybody&#8217;s a wine drinker,\u201d Engelman said.<\/p>\n<p>The winery has also leaned into events and entertainment to bring people in. <\/p>\n<p>\u201cYou start doing weddings out there and then one day there&#8217;s a concert out there, and then you go, hey, there&#8217;s something to be said with these concerts. So the next thing you know, you&#8217;re a music venue and on the Friday nights we have food trucks out here and a bunch of people,\u201d he said.<\/p>\n<p>Engelman grows all of his own grapes, reducing reliance on outside supplies. <\/p>\n<p>The winery offers reds, whites, rose and beer.<\/p>\n<p>Despite the uncertainty, Engelman said he believes the industry will stabilize. <\/p>\n<p>\u201cThere&#8217;ll be a balance to this. They will find a balance. I don&#8217;t know how long this balance is going to take, but it&#8217;s going to get found,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"FRESNO, Calif. (FOX26) \u2014 California\u2019s wine industry is facing a downturn in sales and grape production, and wineries&hellip;\n","protected":false},"author":2,"featured_media":420577,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7,9,8],"class_list":["post-420576","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-california","tag-california-headlines","tag-california-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/420576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=420576"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/420576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/420577"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=420576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=420576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=420576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}