{"id":420849,"date":"2026-08-01T14:31:09","date_gmt":"2026-08-01T14:31:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/420849\/"},"modified":"2026-08-01T14:31:09","modified_gmt":"2026-08-01T14:31:09","slug":"massive-entertainment-zone-planned-at-fresno-corner","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/420849\/","title":{"rendered":"Massive entertainment zone planned at Fresno corner"},"content":{"rendered":"<p><a class=\"expander\" onclick=\"this.classList.toggle('open');\" wp_automatic_readability=\"1\"><\/p>\n<p class=\"summary\">AI-generated summary reviewed by our newsroom.<\/p>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.fresnobee.com\/news\/nation-world\/national\/article280707640.html\" rel=\"nofollow noopener\" target=\"_blank\">Read our AI Policy.<\/a><\/p>\n<p>Bottom Line Group is the developer planning a 27-acre retail and entertainment project.Project includes grocery, brewery, hotel, convention space, gas station, car wash, and.We were in talks and planning for two years with Topgolf but it didn&#8217;t pan out, Virk said.<\/p>\n<p>When a \u201ccoming soon\u201d sign went up and big trucks started rumbling by, neighbors started talking.<\/p>\n<p>What\u2019s happening at the corner of Veterans Boulevard and Riverside Drive in Fresno, <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/nextdoor.com\/p\/hYgKtRGK2rDL?view=detail&amp;init_source=search&amp;query=bullard+99\">they asked<\/a>? Just south of the Floor &amp; Decor store and the <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/marketplaceatelpaseo.com\/\">Marketplace at El Paseo<\/a> shopping center where Bullard Avenue runs into Riverside?<\/p>\n<p>A huge project is planned, but it\u2019s still in the very early stages. Actual construction of the buildings is at least three years away.<\/p>\n<p>The developer is planning 27 acres of stores, restaurants and entertainment, including a grocery store, brewery, hotel, convention space, a gas station, car wash and family entertainment center, said Jay Virk, CEO of the Fresno-based developer <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/www.bottom-line.com\/\">Bottom Line Group<\/a>.<\/p>\n<p>An indoor-outdoor entertainment space similar to ApCal \u2014 which <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/www.fresnobee.com\/entertainment\/article316445867.html\">recently rebranded<\/a> as <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/apcalrocknranch.com\/\">ApCal Rock\u2019N Ranch<\/a> in Madera \u2014 is also planned.<\/p>\n<p>It\u2019s more like an \u201centertainment zone for the Fresno area,\u201d Virk said in an e-mail.<\/p>\n<p>\u201cWe are in the pre-planning stages,\u201d he said.<\/p>\n<p>Such a project would need various permits approved by the City of Fresno.<\/p>\n<p>The work happening now is on curbs and gutters.<\/p>\n<p>It\u2019s too early to know which businesses would end up locating at the site, Virk said.<\/p>\n<p>One name, however, has come up: <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/topgolf.com\/us\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=23859255044&amp;utm_content=&amp;utm_term=lid=43700083847440683&amp;ds_s_kwgid=58700009071373721&amp;ref=paid_23859255044&amp;gclsrc=aw.ds&amp;adgroupid=196302451363&amp;gad_source=1&amp;gad_campaignid=23859255044&amp;gbraid=0AAAAAD4DkMlwuL7R4yv2BdsJ35A_QjnOh&amp;gclid=CjwKCAjwj7HTBhBiEiwA8s35OtEIzXWOtxEeoeZrC6cT0Zy6faTaJKZM1U7c7qzPy_-_7ddwUs3JbhoCU1sQAvD_BwE\">Topgolf<\/a>, the sports entertainment complex with a bar, restaurant and multi-story driving range. It was on<a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/www.fresnobee.com\/living\/food-drink\/bethany-clough\/article301037724.html\"> Fresno\u2019s Top 10 wishlist of stores and restaurants<\/a> it wants to see come to town.<\/p>\n<p>But it fell through.<\/p>\n<p>\u201cWe were in talks and planning for 2 years but it didn\u2019t pan out with them,\u201d Virk said.<\/p>\n<p>The closest thing the Fresno area has to a Topgolf is the <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/chukchansigold.com\/amenity\/topgolf-swing-suite\/?gad_source=1&amp;gad_campaignid=22187655517&amp;gbraid=0AAAAABdPZ6J5Aya46LDG09BSit2BwuTRv&amp;gclid=CjwKCAjwj7HTBhBiEiwA8s35Otrv3kE3nCTO6zd0jZMWyVF_irkT7agKwDzZA-Wc6TZJ1T3WCeXq_RoC2DoQAvD_BwE\">Topgolf Swing Suite<\/a> simulator lounge at Chukchansi Gold Resort &amp; Casino, with a full location in Sacramento. Fresno is home to several other golf simulators, including <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/www.fresnobee.com\/news\/local\/article286301990.html\">Par-Fect Day For Golf<\/a> and <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/www.thefairwaylounge.com\/\">The Fairway Lounge<\/a>.<\/p>\n<p>                                          <img decoding=\"async\" class=\"responsive-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/08\/IMG_7978.JPG\"   width=\"1200\" height=\"900\" title=\"IMG_7978.JPG\" alt=\"A 27-acre commercial development featuring stores, restaurants, a hotel, car wash and an entertainment venue is planned for the corner of Veterans Boulevard and Riverside Drive.\"\/>                                                                                    A 27-acre commercial development featuring stores, restaurants, a hotel, car wash and an entertainment venue is planned for the corner of Veterans Boulevard and Riverside Drive.                                                                                            BETHANY CLOUGH                                                                            bclough@fresnobee.com<br \/>\n        Related Stories from  Fresno Bee<\/p>\n<p>                <a href=\"https:\/\/www.fresnobee.com\/profile\/218450980\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                        <img decoding=\"async\" class=\"author-thumb\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/06\/columnmug.jpg\" width=\"400\" height=\"400\" alt=\"Profile Image of Bethany Clough\" loading=\"lazy\"\/><br \/>\n                    <\/a><\/p>\n<p>                <a class=\"author-name\" href=\"https:\/\/www.fresnobee.com\/profile\/218450980\/\" rel=\"nofollow noopener\" target=\"_blank\">Bethany Clough<\/a><\/p>\n<p>                    The Fresno Bee<\/p>\n<p>            Bethany Clough covers restaurants and retail for The Fresno Bee. A reporter for more than 20 years, she now works to answer readers\u2019 questions about business openings, closings and other business news. She has a degree in journalism from Syracuse University and her last name is pronounced Cluff.\n            <\/p>\n","protected":false},"excerpt":{"rendered":"AI-generated summary reviewed by our newsroom. Read our AI Policy. Bottom Line Group is the developer planning a&hellip;\n","protected":false},"author":2,"featured_media":420850,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[112,114,113],"class_list":["post-420849","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-fresno","tag-fresno-headlines","tag-fresno-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/420849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=420849"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/420849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/420850"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=420849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=420849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=420849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}