August 3 \u2013 The San Jose Earthquakes have announced a new multi-year back-of-jersey partnership with DUDE Wipes, the fast growing personal care brand.<\/p>\n
Starting with the Quakes\u2019 August 1 match against FC Cincinnati, the DUDE Wipes logo will appear on the back of the MLS club\u2019s first team shirts. The brand also\u00a0becomes\u00a0the club\u2019s Official Wipe, with the partnership stretching into community programming, match day activations, digital content and fan engagement across San Jose.<\/p>\n
\u201cDUDE Wipes is a rapidly burgeoning national brand, and we look forward to introducing a number of\u00a0activations\u00a0together to support our local community and enhance the fan experience at PayPal Park,\u201d said Earthquakes president Jared Shawlee.<\/p>\n
The brand, for its part, isn\u2019t taking itself too seriously, which is rather the point. \u201cWe\u2019ve always believed the best partnerships happen when you don\u2019t take yourself too seriously,\u201d said Ryan Meegan, co-founder and CMO of DUDE Wipes. \u201cLanding on the back of the Earthquakes jersey feels pretty fitting for a brand that always has your back.\u201d<\/p>\n
DUDE Wipes will be presenting partner of PRIME TIME, the Quakes\u2019 rivalry match against LAFC at Levi\u2019s Stadium on September 19, and the two are launching a Clean Sheets activation featuring giveaways whenever the San Jose defense records a shutout. The brand will also supply\u00a0product\u00a0to families at Bay Area community events.<\/p>\n
\u201cWe\u2019re eager to collaborate on initiatives that will positively impact our community,\u201d added chief strategy officer Ian Anderson.<\/p>\n
No value was given for the sponsorship.<\/p>\n