One of Us is San Diego\u2019s first women\u2019s sports bar and one of several popping up across the United States as the women\u2019s sports industry experiences explosive growth<\/a>.<\/p>\n \u201cThe women’s sports industry is on fire these days,\u201d said Scott Minto, the director of San Diego State University\u2019s Sports MBA program. \u201cLooking at it from the revenue perspective, it’s projected to grow by 250% by 2030<\/a>. In the last few years, we’ve seen new league media rights deals that have put the previous media rights deals to shame. We’re looking at $200 million a year for the WNBA. We’re looking at $60 million per year for the NWSL.\u201d<\/p>\n The sign above One of Us, a women’s sports bar in North Park, San Diego, is shown on July 22, 2026.<\/p>\n Even as women\u2019s sports have become more popular, it\u2019s often not easy to find an event on TV at sports bars. That\u2019s how the idea for One of Us was born. Millsaps said her and fellow One of Us cofounders Kerry Pierce and Patricia Sebold would often get turned down at bars when they would ask for a women\u2019s sporting event be put on the TVs with sound.<\/p>\n \u201cWhat I started doing was propping my phone up on my drink, and then I would end up getting a crowd around me watching whatever event I had on my phone and like cranking my volume on my phone up,\u201d Millsaps said. \u201cIt just got to a point where we were super frustrated and started talking like \u2018hey what, you know, what if we did this?\u2019\u201d<\/p>\n They didn\u2019t start pursuing the business until after the San Diego Wave FC home opener in 2024. The National Women\u2019s Soccer League team broke attendance records \u2014 drawing more 32,000 fans to Snapdragon Stadium.<\/a><\/p>\n \u201cAfterwards, we went to another local spot, and it was just kind of a lot of conversations around why don’t we have our own space where we can go and celebrate big nights like this,\u201d Millsaps said.<\/p>\n A mural designed by FemmeFolio Design Studio and painted by Allison Hunsley serves as the centerpiece of a standing-room-only area of One of Us in North Park on July 22, 2026. <\/p>\n \u2018Designed for gathering\u2019<\/p>\n According to their website, One of Us is “redefining what it means to go to the bar.\u201d While their menu features the typical bar fare \u2014 chicken wings, Tater Tots, beer \u2014 there are elevated options as well<\/a>. Coal-fired pizza and craft cocktails set the bar apart. There are also plenty of places to sit or stand, and, of course, there are TVs.<\/p>\n \u201cWe made sure to have enough TVs around the space that we can have, you know, a game here, a game here, a game here,\u201d Millsaps said.<\/p>\n But overall the space is designed to promote community, especially a section in the corner showcasing a mural designed by FemmeFolio Design Studio<\/a> and painted by Allison Hunsley<\/a>. The mural is meant to be the centerpiece of the bar, Millsaps said, and the area around it is standing room only so that patrons can mingle and take photos.<\/p>\n \u201cI don’t know about you guys, but I like moving around at a sporting event. I don’t like sitting down, and I’m definitely bouncing around from table to table, talking to all the people while I’m here, and I want other people to be able to do the same,\u201d Millsaps said.<\/p>\n There\u2019s also an arcade with a claw machine, where players can try to pick up Wave FC merch.<\/p>\n The spot to go<\/p>\n One of Us opened this month just as the NWSL returned from its midseason break and has quickly become the spot to watch Wave FC games. On opening weekend, the line to get in wrapped around the block, Millsaps said. It definitely didn\u2019t hurt that there was a Wave match Friday, third place FIFA Men’s World Cup match Saturday and the Spain-Argentina final on Sunday.<\/p>\n Carol Kuck and her friends sit at a large table at One of Us in North Park on July 22, 2026. <\/p>\n San Diego resident Carol Kuck tried to go to One of Us on opening weekend. She didn\u2019t get in but came to the bar the following Thursday to watch women\u2019s basketball.<\/p>\n Kuck said she\u2019s glad to have a space to celebrate women\u2019s athletic achievements.<\/p>\n \u201cThe vibe right now is I think just feeling like a place where we’re seen as women. We belong and are honored as women. It’s really great for women’s sports, but for women and for all sports fans,\u201d Kuck said.<\/p>\n That\u2019s exactly vibe One of Us is going for.<\/p>\n \u201cIf you’re a women’s sports fan in general, you’re welcome here. It doesn’t matter what your knowledge of sports is on any level. Just as long as you have positive energy and you’re happy to be here. We want you to be here,\u201d Millsaps said. <\/p>\n ![\"The](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/08\/1785778934_196_.jpeg\")
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