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<\/p>\nWith its carved coastal bluffs, arches and sea caves, Point Loma\u2019s Sunset Cliffs is an iconic San Diego landmark.<\/p>\n
It’s also a well known cliff jumping spot \u2014 an illegal and dangerous tradition that’s been going on for decades.<\/p>\n
\u201cNothing really bad happens on the small cliff. It’s only when people try to do dumb stuff by themselves,\u201d said 15-year-old Enzo Bledsoe.<\/p>\n
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Brothers Joe and Enzo Bledsoe lock up their car ahead of cliff jumping, Aug. 5, 2026.<\/p>\n
He drove into town from Corona, California with his 17-year-old brother Joe. It was their second time visiting the spot, located between Osprey and Froude Streets along Sunset Cliffs Boulevard, in the past couple of weeks.<\/p>\n
The centerpiece of the area is known as “The Arch.” Recently it’s been trending all over the internet, resulting in large crowds showing up in the area.<\/p>\n
\u201cI just started seeing it like everywhere on TikTok and everything,\u201d Joe Bledsoe said. \u201cAnd I just thought \u2018oh that looks fun.\u2019 Because I’ve always been going to the lake and river doing cliff jumps out on the water. So I mean why not come down here?\u201d<\/p>\n
On Sunday July 26 and Tuesday July 28, two people jumping and climbing the cliffs were critically injured in the same location.<\/p>\n
In the first incident, a 17-year-old boy suffered serious injuries after jumping street side and making contact with the rock ledge below before entering the water.<\/p>\n
In the second incident, crews responded to reports of a man who had fallen onto the rocks below after losing his footing while climbing the side of the cliff.<\/p>\n
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A sign signaling the prohibition of cliff diving stands in the parking lot as people walk near Pappys Point in Point Loma, Aug. 5, 2026.<\/p>\n
\u201cWhat we saw here the past couple weeks, these are devastating, life altering injuries. And so we’re really trying to let folks know about the dangers of cliff jumping,\u201d said Candace Hadley, a San Diego Fire-Rescue Department public information officer. <\/p>\n
\u201cWe have folks from all ages that come out to attempt to jump the cliffs. We do see an increase in the higher tides or later in the day,\u201d Hadley said.<\/p>\n
She said there\u2019s been an increase in the crowds at the cliffs this summer.<\/p>\n
\u201cNow with recent activity we have increased those (lifeguard) patrols, we’ve increased education here in this area,\u201d Hadley added.<\/p>\n
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People jump into the water at Pappy’s Point in Sunset Cliffs as onlookers watch, Aug. 5, 2026.<\/p>\n
In a statement Tuesday, San Diego Police Department Lt. Cesar Jimenez said, \u201cSan Diego Police will be conducting more enforcement in Sunset Cliffs to impede people from jumping and (injuring) themselves.\u201d<\/p>\n
He said last weekend officers gave \u201cover 300 warnings and issued 18 citations\u201d that included misdemeanors and infractions.<\/p>\n
Al Bruton, 85, is a San Diego resident and former lieutenant lifeguard with the city. He admits being a cliff jumper back in the 1950s through the 80s.<\/p>\n
\u201cAs a kid we would jump off of here. It was a local thing only,\u201d Bruton said. \u201cPeople that would jump knew the water, knew the ocean, knew the currents and knew how to get out. Because if there’s surf this is an extremely difficult place to get out.\u201d<\/p>\n
He said big crowds in recent years have created a dangerous situation, with peer pressure adding to the concerns. But he thinks the citations are an overreaction. Fines start at $100.<\/p>\n
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A young boy stands on a rocky outcropping near Pappy’s Point at Sunset Cliffs, Aug.5, 2026.<\/p>\n
\u201cPeople are going to be jumping there forever. There’s no way you can stop it. You can post lifeguards there but it’s only a temporary thing. I hate to say it but it’s kind of a waste of manpower,\u201d Bruton said.<\/p>\n
As for the Bledsoe brothers, they said the recent injuries and risk of citations aren\u2019t slowing them down.<\/p>\n
\u201cOnce the cops come you just make sure to stop jumping,\u201d the younger brother Enzo said.<\/p>\n