All Fresno State athletes will wear uniforms with The Wonderful Company branded sponsoring on them for the next five years.\u00a0<\/p>\n
The university announced Friday that it has agreed to a athletic department-wide jersey patch sponsorship agreement, something Fresno State says is a first-in-the-nation type of deal.\u00a0<\/p>\n
The big picture: The agreement is the largest corporate partnership in the history of Fresno State Athletics, the university announced, although terms of the deal were not disclosed.\u00a0<\/p>\n
Along with a jersey patch for all 18 athletic programs, The Wonderful Company will also have a Wonderful Pistachios logo on the field at Valley Children\u2019s Stadium.\u00a0<\/p>\n
The jersey patches will feature Wonderful Pistachios, Wonderful Halos and POM Wonderful logos.\u00a0<\/p>\n
Go deeper: The agreement also calls for The Wonderful Company to have featured game-day signage, sampling, concessions, hospitality spaces and special events.\u00a0<\/p>\n
Wonderful Pistachios will also hold an annual away-game football tailgate with Bulldog Sports Enterprises and the Fresno State Alumni Association. The first such tailgate will be on Sep. 4 when the Bulldogs travel to Los Angeles to take on USC.\u00a0<\/p>\n
Flashback: The Wonderful Company\u2019s owners \u2013 Lynda and Stewart Resnick \u2013 have partnered with the university in the past and donated $10 million to the new student union that is named after them.\u00a0<\/p>\n
What they\u2019re saying: \u201cThere is no more natural partner for Fresno State than The Wonderful Company, whose impact on the Central Valley extends far beyond the products it grows and markets,\u201d said Fresno State President Saul Jimenez-Sandoval. \u201cFor decades, Wonderful has invested in the people, communities, and future of this region, strengthening the Valley and improving lives. Together, we are creating lasting opportunities and investing in the next generation of leaders.\u201d\u00a0<\/p>\n
Fresno State Athletic Director Garrett Klassy said a traditional jersey patch sponsorship would not reflect the scale of their scaled ambitions.\u00a0<\/p>\n
\u201cBy bringing together Wonderful Pistachios, Wonderful Halos and POM Wonderful across all 18 Bulldog programs, we have created something truly distinctive in collegiate athletics,\u201d Klassy said. \u201cThis partnership celebrates iconic brands grown in the Valley while creating meaningful new opportunities for our student-athletes and our university.\u201d\u00a0<\/p>\n
Andy Anzaldo, the chief operating officer of corporate social responsible of The Wonderful Company, added, \u201cAt the heart of this partnership is a shared belief in the future of the Central Valley and the people who call it home. Our Wonderful Pistachios, POM pomegranates and Halos mandarins are grown right here, and our owners, Lynda and Stewart Resnick, have invested in this region for decades \u2013 in education, health and wellness, infrastructure, and pathways for first-generation college students. Our support for Fresno State is a natural extension of that commitment: no university in California is home to more graduates supported by Wonderful and the Resnicks.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"All Fresno State athletes will wear uniforms with The Wonderful Company branded sponsoring on them for the next…\n","protected":false},"author":2,"featured_media":426690,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[112,114,113],"class_list":["post-426689","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-fresno","tag-fresno-headlines","tag-fresno-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/426689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=426689"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/426689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/426690"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=426689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=426689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=426689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}