{"id":427316,"date":"2026-08-08T11:58:28","date_gmt":"2026-08-08T11:58:28","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/427316\/"},"modified":"2026-08-08T11:58:28","modified_gmt":"2026-08-08T11:58:28","slug":"why-is-vogue-world-in-san-francisco","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/427316\/","title":{"rendered":"Why Is Vogue World in San Francisco?"},"content":{"rendered":"

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\n Photo-Illustration: By The Cut; Photos: Getty Images\n <\/p>\n

Vogue World is coming to the land of Patagonia vests<\/a> and Allbirds sneakers<\/a>. Vogue announced\u00a0yesterday that its fall 2027 event celebrating fashion and culture will take place in San Francisco. The California city is a big pivot for Vogue World, the magazine\u2019s traveling one-day-only summit of runway shows, celebrity appearances, and live music that started in 2022 in New York. Since then, it has traveled to London, where it benefited the city\u2019s performing-arts community; then to Paris, as an homage to sports and fashion; and last year it went to Los Angeles for a Hollywood-themed spectacular. Come September, on the first day of Milan Fashion Week, Vogue World heads to Milan<\/a>, a city known for its artisanal craftsmanship.<\/p>\n

So why San Francisco for 2027? \u201cVogue believes in celebrating cities, and San Francisco is a city like none other,\u201d Anna Wintour, Cond\u00e9 Nast\u2019s chief content officer and Vogue\u2019s global editorial director, said<\/a> in a statement. \u201cThere\u2019s a history of rebelliousness here as well as incredible innovation.\u201d That includes, of course, the various tech developments threatening our personal liberties. OpenAI, the company responsible for ChatGPT, and Anthropic, a rival AI start-up currently under fire for destroying millions of dollars\u2019 worth of printed books<\/a>, both\u00a0originated in San Francisco. Vogue\u2019s choice to bring its annual event to the heart of big tech comes as the\u00a0sector cultivates a cozy relationship with a surprisingly receptive fashion industry. Jeff Bezos<\/a> reportedly spent $10 million to sponsor the 2026 Met Gala<\/a>, where Mark Zuckerberg<\/a> made a discreet appearance, and Lauren S\u00e1nchez Bezos<\/a> was featured on Vogue\u2019s June digital cover<\/a> for her wedding the year prior.<\/p>\n

Some social-media users have voiced concerns about big tech\u2019s involvement with Vogue World. \u201cWhy do I feel like this is about to be a \u2018heavy\u2019 meta glasses saga?\u201d one commenter wrote on Vogue\u2019s post. Under an Instagram Reel<\/a> from San Francisco mayor Daniel Lurie, who stressed the event will boost the city\u2019s economy and local talent, another commenter added, \u201cRight now, the fashion scene in San Francisco and the Bay Area is really struggling and there are barely any jobs. Please don\u2019t forget about the creative industries while investing so heavily in tech and AI.\u201d<\/p>\n

Mostly, however, it seems like the handful of stylish people in San Francisco are welcoming Vogue World with open arms, eager to prove that the Silicon Valley fashion scene is more than just corporate-issued fleeces and Vibram toe shoes<\/a>. \u201cWE ARE READY FOR YOU! Save us from the tech bro\u2019s and their crypto AI banal quarter zips, vests and flip flops!!!,\u201d one commenter wrote on Vogue\u2019s Instagram announcement<\/a>. San Francisco\u2013based model Fiona Parks wrote in a TikTok<\/a> about the news, \u201cVogue World coming to San Francisco. This city has eighteen months to learn what heels are.\u201d Just maybe don\u2019t wear stilettos on Lombard Street.<\/p>\n

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