{"id":430139,"date":"2026-08-11T22:20:15","date_gmt":"2026-08-11T22:20:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/430139\/"},"modified":"2026-08-11T22:20:15","modified_gmt":"2026-08-11T22:20:15","slug":"city-fines-company-160k-over-avengers-doomsday-comic-con-installation","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/430139\/","title":{"rendered":"City fines company $160k over Avengers: Doomsday Comic-Con installation"},"content":{"rendered":"<p>SAN DIEGO (KGTV) \u2014 The City of San Diego has fined a company $160,000 for displaying an Avengers: Doomsday sign over the Gaslamp Quarter Archway sign during Comic-Con. <\/p>\n<p>Marvel had hired Elevue, a company that describes itself as a &#8220;boutique outdoor media company specializing in street-level signage,&#8221; to install the piece over the Gaslamp sign. <\/p>\n<p>The company incurred $160,000 in fines between July 21 and 26.<\/p>\n<p>According to the City, it told Elevue weeks before Comic-Con that they were not allowed to install anything on the Gaslamp sign. <\/p>\n<p>When the company began the installation, the City says it informed Elevue once again that it was not allowed, and asked it to be safely removed.<\/p>\n<p>&#8220;They continued construction despite several additional reminders. The contractor knowingly created a safety risk and refused to address it, and was cited and fined accordingly,&#8221; said the City.<\/p>\n<p>Elevue isn&#8217;t the only company facing fines from the City over the Comic-Con weekend. <\/p>\n<p>A total of 11 Downtown businesses racked up a total of $48,500 in fines over illegal building wraps. <\/p>\n<p>That includes: Lou &amp; Mickey&#8217;s, The Collection, Huntress, Pendry, Hilton Gaslamp, Omni, Hard Rock, Hasta Manana, Harbor Club Towers, Ebenezer and Spill the Beans and Bagels. <\/p>\n<p>Those citations ranged from $500 to up to $7,000.<\/p>\n<p>&#8220;The City\u2019s Building and Land Use Enforcement Division (BLUE) enforces unpermitted Comic-Con signage by issuing Administrative Citations (fines) for violations. As is its practice for most code enforcement cases, BLUE normally provides a courtesy notice that serves as a warning and education, though flagrant or repeat offenders should not expect a warning prior to getting fined. BLUE is part of a team of City staff that coordinates to prepare for and manage Comic-Con, to help make it safe and successful, and encourages property owners to observe the rules as they celebrate,&#8221; said the City. <\/p>\n<p>These fines for illegal building wraps are much higher this year compared to the $19,000 in fines last year.<\/p>\n<p>Recently, the San Diego Municipal Code raised the fine for violations from $1,000 per violation to up to $10,000 per day. This went into effect on July 15, the week before Comic-Con began this year.<\/p>\n<p>ABC 10News has reached out for comment from Elevue and is waiting for a response.<\/p>\n","protected":false},"excerpt":{"rendered":"SAN DIEGO (KGTV) \u2014 The City of San Diego has fined a company $160,000 for displaying an Avengers:&hellip;\n","protected":false},"author":2,"featured_media":430140,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[57934,71831,171034,171035,171036,171037,58810,171038,171039,171040,74,76,75],"class_list":["post-430139","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-avengers","tag-comic-con","tag-ebenezer","tag-harbor-club-towers","tag-hasta-manana","tag-hilton-gaslamp","tag-huntress","tag-lou-mickeys","tag-omni","tag-pendry","tag-san-diego","tag-san-diego-headlines","tag-san-diego-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/430139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=430139"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/430139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/430140"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=430139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=430139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=430139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}