{"id":43360,"date":"2025-11-08T00:50:10","date_gmt":"2025-11-08T00:50:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/43360\/"},"modified":"2025-11-08T00:50:10","modified_gmt":"2025-11-08T00:50:10","slug":"election-2025-measure-c-widens-victory-with-friday-results","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/43360\/","title":{"rendered":"Election 2025: Measure C widens victory with Friday results"},"content":{"rendered":"

\t\t\t\t\tQuick Take<\/p>\n

Measure C has solidified its lead in Santa Cruz\u2019s competing affordable housing ballot measures, earning 54% of the city\u2019s vote compared to just 12% for Measure B. The measure, expected to raise $4.5 million annually through new property taxes, continues to gain ground as officials tally the remaining 8% of county ballots.<\/p>\n

Measure C, the declared winner <\/a>in the city of Santa Cruz\u2019s dueling affordable housing measure battle, continued to widen its victory after Friday evening\u2019s results.\u00a0<\/p>\n

With 54% of the vote in the city, Measure C garnered more support\u00a0 than the competing Measure B, which was approved by just\u00a0 12% of voters.\u00a0<\/p>\n

Measure C, sponsored by housing advocates and city officials, proposes a parcel tax and graduated transfer tax on home sales that is estimated to raise about $4.5 million a year. Meanwhile, Measure B, supported by the real estate industry, asked voters to approve a similar tax structure that would have raised much less, at about $1.1 million annually.\u00a0<\/p>\n

Voters in Santa Cruz County continued to strongly support Proposition 50, with yes votes totalling 77.5% of the local ballots counted by 4 p.m. Friday. The measure easily passed statewide, with nearly 64% of the vote<\/a>.<\/p>\n

Measures B & C in charts<\/p>\n

Both measures required 50% plus 1 of the vote to pass.<\/p>\n

Prop 50 in charts<\/p>\n

The proposition needs 50% plus 1 of the vote to pass.<\/p>\n

There are still 8,640 ballots left to tally countywide, according to Santa Cruz County Clerk Tricia Webber\u2019s office, or a little over 8% of the total ballots cast. Votes left to count included 6,000 mail-in ballots received on Election Day, 500 vote-by-mail ballots received by deadline or from other California counties, 1,800 same-day registrations, 115 provisional ballots and 225 damaged ballots.\u00a0<\/p>\n

Locally, with 103,108 ballots cast among 173,331 registered voters, the special election drew a turnout of about 59% across the county.<\/p>\n

The next update is scheduled for Monday at 4 p.m.\u00a0<\/p>\n

\"\"Election signs in Santa Cruz. Credit: Kevin Painchaud \/ Lookout Santa Cruz<\/p>\n","protected":false},"excerpt":{"rendered":"Quick Take Measure C has solidified its lead in Santa Cruz\u2019s competing affordable housing ballot measures, earning 54%…\n","protected":false},"author":2,"featured_media":43361,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[112,114,113,7644,26567,8312],"class_list":{"0":"post-43360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fresno","8":"tag-fresno","9":"tag-fresno-headlines","10":"tag-fresno-news","11":"tag-instagram","12":"tag-local-elections","13":"tag-premium"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/43360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=43360"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/43360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/43361"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=43360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=43360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=43360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}