{"id":435246,"date":"2026-08-17T13:42:09","date_gmt":"2026-08-17T13:42:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/435246\/"},"modified":"2026-08-17T13:42:09","modified_gmt":"2026-08-17T13:42:09","slug":"even-starter-homes-in-sf-are-selling-for-double-the-asking-price","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/435246\/","title":{"rendered":"Even starter homes in SF are selling for double the asking price"},"content":{"rendered":"<p>Published Aug. 17, 2026at6:00am<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">Roger Landry hates the \u201csuper lowball\u201d listing strategy, which he believes causes buyers to get their hopes up, only to feel defeated when the home they fell in love with sells for 50% or more over asking.\u00a0<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">Which is to say that the Sotheby\u2019s agent didn\u2019t intend to sell his Ingleside Terrace listing this month for more than double the asking price.\u00a0<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">Landry listed 885 Head St. \u2014 a 1920 storybook Craftsman with two bedrooms, two bathrooms, and just over 1,000 square feet \u2014 for $1.15 million, in line with San Francisco\u2019s standard practice of underpricing homes by 20% to 25%. Price it any closer to actual value, he said, and buyers get confused; overbidding is so \u201cbaked in\u201d to their mindset at this point that a realistic price scares them off.<\/p>\n<p class=\"paragraph-block break-words article-body text-left\">The property got 21 offers and closed at $2.305 million, with two bidders who refused to call it quits until Landry called for best and final offers after several rounds of back and forth.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Published Aug. 17, 2026at6:00am Roger Landry hates the \u201csuper lowball\u201d listing strategy, which he believes causes buyers to&hellip;\n","protected":false},"author":2,"featured_media":435247,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[388,11853,101,103,102,104,106,105,27669],"class_list":["post-435246","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-real-estate","tag-residential-real-estate","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news","tag-sunset-district"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/435246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=435246"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/435246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/435247"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=435246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=435246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=435246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}