{"id":435266,"date":"2026-08-17T14:10:10","date_gmt":"2026-08-17T14:10:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/435266\/"},"modified":"2026-08-17T14:10:10","modified_gmt":"2026-08-17T14:10:10","slug":"entrepreneurship-is-one-way-to-find-a-center-san-diego-union-tribune","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/435266\/","title":{"rendered":"Entrepreneurship is one way \u2018to find a center\u2019\u00a0 \u2013 San Diego Union-Tribune"},"content":{"rendered":"<p>My usual field to till is entrepreneurship and behavioral economics.<\/p>\n<p>But allow me a bit of circular travel.\u00a0 I belong to a \u201clunch bunch\u201d that consists of 12 to 15 old white men who gather twice a month (dressing on the side) and discuss the world.\u00a0 A recent topic was the SAT exams and where they should play in the realm of college admissions.\u00a0\u00a0<\/p>\n<p>As you can imagine, given that the average age of this gaggle is 75+ and that all of them have college degrees (some MDs and some PhDs), they came down pretty clearly on the classic measure of scholastic aptitude.\u00a0 According to a recent article in Forbes, \u201cOne in eight freshmen at UCSD place below high-school levels in math.\u201d\u00a0 A report from the UCSD Senate-Administration Workgroup said that \u201c8.5% of 2025 freshmen\u2019s math skills fell below 8th grade level.\u201d<\/p>\n<p>Point made.<\/p>\n<p>A recent New York Times <a href=\"https:\/\/www.nytimes.com\/2026\/07\/23\/opinion\/gen-z-ambition-millennials-career.html\" rel=\"nofollow noopener\" target=\"_blank\">guest essay<\/a> by Emi Nietfeld, 34, makes the case that \u201cGen Z has fallen out of love with work, and it\u2019s easy to see why.\u201d\u00a0 She went to Harvard, majored in computer science, got a job at Google and then quit to write a book, \u201cAcceptance.\u201d\u00a0\u00a0<\/p>\n<p>Nietfeld is a millennial, and she argues that Gen Z\u2019s (1997 \u2013 2012) prevailing sentiment is \u201cthat basically nobody under 40 right now expects good things to happen ever again.\u201d\u00a0 There is uncertainty in the world (look, life is what happens while you\u2019re making other plans), and she says that generation \u201cfeels it is pointless to prepare for tomorrow.\u201d<\/p>\n<p>Now there is some nuance here.\u00a0 It is not a complete stretch to see certain segments of the economy as nothing more than a casino.\u00a0 Windfalls are given quickly and taken away just as fast.\u00a0 Catch a hot stock startup or an influencer gig, and the world begins to seem like a lottery ticket.<\/p>\n<p>Her article goes on to say that many young people consider \u201cowning a business to be the key to unlimited opportunity.\u201d\u00a0 That is the spark that connects a generation to entrepreneurship and its twin sister, ambition.<\/p>\n<p>Now back to the old folks at the lunch.\u00a0 Every one of them started out somewhere between lower middle and middle class.\u00a0 No trust fund babies.\u00a0 So where did they find the ambition, which Nietfeld argues is diminishing in the Gen Z cohort.<\/p>\n<p>A recent Federal Reserve study found that <a href=\"https:\/\/fortune.com\/2026\/07\/09\/half-young-adults-live-home-financial-support-parents\/\" rel=\"nofollow noopener\" target=\"_blank\">\u201cnearly half of 18-29 year-olds now live with their parents,\u201d<\/a> \u2014 not a surprising statistic.\u00a0 There are fewer jobs, there is a rise in AI, housing is often a pipe dream, scrolling is universal, social media lies to us, and depending on your politics, you are either thrilled, dismayed or homicidal.\u00a0\u00a0\u00a0<\/p>\n<p>And then there is money and fame and the pursuit thereof.\u00a0 Try balancing that two-headed monster against self-mastery, agency and simple satisfaction at your work.\u00a0 Finally, let\u2019s take a look at privilege.\u00a0 Nietfeld says that her goals gave her dignity, her aspirations carried her forward, she studied the SAT book in her \u201crusty car,\u201d but then laments that she \u201cbears the scars of her work ethic.\u00a0 I wish I had known, like today\u2019s youth, how to give myself more grace.\u201d\u00a0\u00a0<\/p>\n<p>Really, come on, lady, Harvard, Google and The New York Times.\u00a0 She says she \u201cworshiped at the altar of work.\u201d\u00a0 OK, seems that turned out pretty good.\u00a0 It is easy to see the trees if you are standing on the mountain looking down.\u00a0<\/p>\n<p>Finally, what I see in the embrace of entrepreneurship is having the belief, the faith that you can in some way control the outcome, that you can shape your destiny, that you are not merely a random dot on the ocean, thrown around with no rudder.\u00a0 Entrepreneurship is one way \u201cto find a center.\u201d\u00a0\u00a0\u00a0<\/p>\n<p>I grew up angry and not particularly admired by my parents.\u00a0 I had something to prove, and I spent a lifetime doing just that.\u00a0 I got good grades, and I went for it with a vengeance.\u00a0 Without sounding like some drool-cup old man, I am not willing to forgive the generation that thinks that it is now hopeless.\u00a0 Look at the history of this country and find a pick and shovel that fits your hands and get after it.<\/p>\n<p>Those old lunch-bunchers believed in their own ability to shape a life. In the end, that is the destiny and the definition of the entrepreneur.<\/p>\n<p>Rule No. 836:\u00a0 2+2 = 4, it\u2019s just math.<\/p>\n<p>Senturia is a serial entrepreneur who invests in startups. Please email ideas to <a href=\"https:\/\/www.sandiegouniontribune.com\/2026\/08\/17\/entrepreneurship-is-one-way-to-find-a-center\/mailto:neil@blackbirdv.com\" rel=\"nofollow noopener\" target=\"_blank\">neil@blackbirdv.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"My usual field to till is entrepreneurship and behavioral economics. But allow me a bit of circular travel.\u00a0&hellip;\n","protected":false},"author":2,"featured_media":422611,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[387,2087,74,76,75],"class_list":["post-435266","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-business","tag-business-columns","tag-san-diego","tag-san-diego-headlines","tag-san-diego-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/435266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=435266"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/435266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/422611"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=435266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=435266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=435266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}