{"id":438892,"date":"2026-08-21T01:04:08","date_gmt":"2026-08-21T01:04:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/438892\/"},"modified":"2026-08-21T01:04:08","modified_gmt":"2026-08-21T01:04:08","slug":"immersive-dicks-sporting-goods-store-to-open-in-fresno","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/438892\/","title":{"rendered":"Immersive Dick\u2019s Sporting Goods store to open in Fresno"},"content":{"rendered":"

Fresno\u2019s Fashion Fair mall was teasing a new anchor tenant, going all the way back to last December.<\/a><\/p>\n

It was hushed on actual details, but it did offer clues, in the form of a massive window sign that read, \u201cGet ready for a gamechanger.\u201d<\/p>\n

It was a clever bit of wordplay, given the mall\u2019s eventual announcement<\/a> it had signed Dick\u2019s Sporting Goods to bring its new experience-driven concept store to Fresno. It would be one of the company\u2019s first in California.<\/p>\n

On Monday, the shopping center laid out new details and a timeline for Dick\u2019s House of Sport,<\/a> which is under construction now at the site of what was once Weinstock\u2019s department store. That building was recently razed<\/a> to make way for a 120,000-square-foot, two-level store that \u201credefines how customers shop for athletic gear through hands-on experiences.\u201d<\/p>\n

What is Dick\u2019s House of Sport?<\/p>\n

This is Dick\u2019s Sporting Goods version of Bass Pro Shops. Whether its track cleats or climbing shoes, a baseball bat or golf club, it\u2019s a test-before-you-buy scenario.<\/p>\n

Among the features planned at the Fresno store:<\/p>\n

A rock climbing wallMultiple golf bays with built-in TrackMan simulators.A multi-sports-cage; for baseball, softball, lacrosse and soccer (this being Fresno).A multi-use track and field.<\/p>\n

According to its website, Dick\u2019s House of Sport also has service pros on site; to get a baseball or softball glove game-ready, for example. Or, fitting or re-gripping golf clubs and the like.<\/p>\n

But service and retail aside, the shops are designed as community third spaces; hostings sports clinics, special events and other programming for athletes. There is potential for meet-and-greets. The company\u2019s Knoxville store had an Adidas event<\/a> with University of Tennessee athletes and the rock band Judah and the Lion. Pittsburgh Pirates Konnor Griffin was at the grand opening<\/a> of Dick\u2019s House of Sport in Greensburg, PA.<\/p>\n

When to expect a Fresno grand opening?<\/p>\n

Fresno\u2019s grand opening is still a ways off.<\/p>\n

The store is slated to open in late 2027 or early 2028, the mall said in its statement Monday.<\/p>\n

\u201cThis development marks an important step forward for Fashion Fair and the Central Valley,\u201d according to general manager Joey Elliot. \u201cThe arrival of Dick\u2019s House of Sport allows us to set the stage for the center\u2019s continued elevation and transformation.\u201d<\/p>\n

The construction is happening as Fashion Fair continues with a series of improvements and upgrades to indoor and outdoor spaces. Think, updated landscaping, modern seating, new flooring.<\/p>\n

And Dick\u2019s is one of several recently-announced new tenants.<\/a> Others include food spots (Seoul Meat Co., a sit-down Korean barbecue spot with all-you-can-eat options; Mong Q, a Mongolian barbecue chain, and a Filipino french fry franchise called Potato Corner) and recreation (the Escape-room franchise Escapology is \u201ccoming soon\u201d<\/a> according to its website).<\/p>\n

Joshua Tehee<\/a><\/p>\n

The Fresno Bee<\/p>\n

Joshua Tehee covers breaking news for The Fresno Bee, writing on a wide range of topics from police, politics and weather, to arts and entertainment in the Central Valley.\n <\/p>\n