{"id":440578,"date":"2026-08-22T17:22:20","date_gmt":"2026-08-22T17:22:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/440578\/"},"modified":"2026-08-22T17:22:20","modified_gmt":"2026-08-22T17:22:20","slug":"s-f-appears-to-be-getting-a-freedom-themed-coffee-shop","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/440578\/","title":{"rendered":"S.F. appears to be getting a \u2018freedom&#8217;-themed coffee shop"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">Building permits filed with the city of San Francisco indicate that a person tied to a prominent tech entrepreneur has plans to open a &#8220;freedom&#8221;-themed coffee shop in the Polk Gulch neighborhood.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a data-ylk=\"slk:A jobs page;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/frdm.coffee\/jobs\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">A jobs page<\/a> for <a data-ylk=\"slk:Freedom Coffee;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/frdm.coffee\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Freedom Coffee<\/a> suggests that its caf\u00e9 will be located at 1850 Polk St. Freedom Coffee&#8217;s <a data-ylk=\"slk:website;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/frdm.coffee\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">website<\/a> does not display any information about the company, only a white stylized wordmark spelling &#8220;FRDM&#8221; over a red background. The website&#8217;s meta description bills it as &#8220;bold, unapologetic, American. Brewed in the USA.&#8221;\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">City permits show plans to turn the retail space at that address, previously leased to a Pilates gym, into a caf\u00e9. California business records list Katie Tolstedt as the CEO, CFO and secretary of Freedom Coffee.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Tolstedt is also involved with the San Francisco Freedom Club, where she is credited simply with &#8220;<a data-ylk=\"slk:operations.;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"http:\/\/sffc.party\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">operations.<\/a>&#8221; The social club, founded by tech entrepreneur Eoghan McCabe, describes itself as &#8220;existing solely for the purpose of throwing epic parties for people who love freedom, America, technology, capitalism, humanity, merit and growth.&#8221; Announcing <a data-ylk=\"slk:the club on X;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/x.com\/eoghan\/status\/1836434118839861449?lang=en\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">the club on X<\/a> in 2024, McCabe said that its mission was to &#8220;celebrate the values that made the US so great&#8221; but that it &#8220;was not explicitly partisan.&#8221; Its last event appears to have been held in March 2025.\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">McCabe, born in Ireland, is the executive chairman and co-founder of Fin (previously Intercom), a company that offers AI customer service tools for businesses; Salesforce <a data-ylk=\"slk:struck an agreement in June to acquire it;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/investor.salesforce.com\/news\/news-details\/2026\/Salesforce-Signs-Definitive-Agreement-to-Acquire-Fin\/default.aspx\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">struck an agreement in June to acquire it<\/a> for approximately $3.6 billion, with the purchase expected to close in late 2027.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">McCabe describes\u00a0<a data-ylk=\"slk:himself on his website;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/eoghanmccabe.com\/#beliefs\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">himself on his website<\/a> as &#8220;very much a centrist&#8221; who believes that &#8220;humanity would achieve its highest degrees of wellness with less laws, less regulation, less government.&#8221; Public <a data-ylk=\"slk:filings show;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.fec.gov\/data\/receipts\/individual-contributions\/?contributor_name=Eoghan%2BMcCabe&amp;max_date=12%2F31%2F2026\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">filings show<\/a> that between 2021 and 2025, McCabe donated about $200,000 to the Republican National Committee, political action committees in support of current U.S. president Donald Trump and the election campaigns of various Republican politicians. He has in the past <a data-ylk=\"slk:shared posts from controversial right-wing figures;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.irishtimes.com\/technology\/2023\/07\/07\/intercom-ceo-promises-to-be-more-thoughtful-in-twitter-engagement\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">shared posts from controversial right-wing figures<\/a>, such as Tucker Carlson. Last year, McCabe <a data-ylk=\"slk:sparked controversy;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/sfstandard.com\/2025\/09\/09\/berkeley-based-ai-ceo-calls-rapid-public-executions-refugee-slain-train\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">sparked controversy<\/a>\u00a0when <a data-ylk=\"slk:he called;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/x.com\/eoghan\/status\/1965096149712601526\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">he called<\/a> for &#8220;rapid, public executions&#8221; following\u00a0<a data-ylk=\"slk:the fatal stabbing of a Ukrainian refugee in North Carolina;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.cnn.com\/2025\/09\/09\/us\/charlotte-train-stabbing-ukrainian-victim\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">the fatal stabbing of a Ukrainian refugee in North Carolina<\/a>. More recently, he has <a data-ylk=\"slk:posted in;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/x.com\/eoghan\/status\/2022473661249155540\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">posted in<\/a> support of Restore Britain, a\u00a0<a data-ylk=\"slk:far-right political party;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.politico.eu\/article\/rupert-lowe-nigel-farage-uk-right-wing-rivalry\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">far-right political party<\/a>\u00a0endorsed by Elon Musk, and he has <a data-ylk=\"slk:repeatedly;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/x.com\/eoghan\/status\/2026436508018946276\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">repeatedly<\/a> <a data-ylk=\"slk:echoed;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/x.com\/eoghan\/status\/2026420322543743104\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">echoed<\/a> far-right talking points regarding immigration in Europe.<\/p>\n<p><img alt=\"Tech entrepreneur Eoghan McCabe speaks during a &quot;The Future Isn't Autonomous, It's Agentic&quot; panel at the HumanX Conference San Francisco in 2016. Permits for a new San Francisco coffee shop are linked to a person who has worked for McCabe. (Big Event Media\/Getty Images for HumanX Conferen)\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/08\/https:\/\/media.zenfs.com\/en\/san_francisco_chronicle_hearst_178\/6925304fc061bd1a63ac56a7a5456920.jpg\"\/><\/p>\n<p>Tech entrepreneur Eoghan McCabe speaks during a &#8220;The Future Isn&#8217;t Autonomous, It&#8217;s Agentic&#8221; panel at the HumanX Conference San Francisco in 2016. Permits for a new San Francisco coffee shop are linked to a person who has worked for McCabe. (Big Event Media\/Getty Images for HumanX Conferen)<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">McCabe denied a connection between the San Francisco Freedom Club and Freedom Coffee in an email to the Chronicle. &#8220;The Freedom Club has no plans to ever open any kind of physical location,&#8221; he wrote. Tolstedt did not respond to requests for comment.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Tolstedt&#8217;s LinkedIn profile states that she has worked for McCabe since 2021, initially as his executive assistant, then as his chief of staff since 2023. Tolstedt was also, according to paperwork filed with the state of California in 2025, a corporate officer for Cool Tech News, which McCabe described as &#8220;building &#8216;Bloomberg for 2026&#8242;&#8221;\u00a0<a data-ylk=\"slk:in a post;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/x.com\/eoghan\/status\/1980395511581704579\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">in a post<\/a> pledging a $2 million investment in the company. Now known as Soon Media, the company lists Tolstedt as its CEO, CFO and secretary, and shares its principal address with Freedom Coffee, according to records both companies filed with the state of California earlier this month.\u00a0<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Snippets from listings for a &#8220;general manager&#8221; for Freedom Coffee on multiple job sites that have been removed but indexed by search engines indicate that automation will\u00a0play some role in the caf\u00e9&#8217;s operations, and that there are plans for multiple locations and national expansion. A\u00a0<a data-ylk=\"slk:filing with the United States Patent Office;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/tsdr.uspto.gov\/#caseNumber=99877126&amp;caseSearchType=US_APPLICATION&amp;caseType=DEFAULT&amp;searchType=statusSearch\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">filing with the United States Patent Office<\/a> also seeks to trademark &#8220;FRDM Coffee&#8221; for use on merchandise, such as hats and drinkware, in addition to coffee shops and coffee beverages.<\/p>\n<p>Subscribe<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a data-ylk=\"slk:There&#039;s more to San Francisco with the Chronicle. Subscribe today for just 25\u00a2.;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/subscription.sfchronicle.com\/checkout\/2018\/4062?siteID=SFC&amp;origin=acquisition&amp;ipid=article&amp;variant=yahoo2026\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">There&#8217;s more to San Francisco with the Chronicle. Subscribe today for just 25\u00a2.<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This article originally published at <a data-ylk=\"slk:S.F. appears to be getting a &#039;freedom&#039;-themed coffee shop;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.sfchronicle.com\/food\/restaurants\/article\/freedom-coffee-shop-san-francisco-22396752.php?utm_medium=referral&amp;utm_campaign=yahoo_syndication\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">S.F. appears to be getting a &#8216;freedom&#8217;-themed coffee shop<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Building permits filed with the city of San Francisco indicate that a person tied to a prominent tech&hellip;\n","protected":false},"author":2,"featured_media":440579,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[46592,174650,174649,174651,174652,101,103,102,104,106,105],"class_list":["post-440578","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-cafe","tag-freedom-club","tag-freedom-coffee","tag-katie-tolstedt","tag-polk-st-freedom-coffee","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/440578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=440578"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/440578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/440579"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=440578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=440578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=440578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}