A limited-run Cheez-It food court stall is set to open next week at the Westfield Topanga mall in Canoga Park as part of a partnership with actor B.J. Novak’s Chain.<\/p>\n
The Cheez-It Court will operate daily from Sept. 2-30 as the inaugural brand partner stall for Chain’s six-month food court residency at the shopping center, according to the companies.\u00a0\u00a0\u00a0\u00a0<\/p>\n
The menu will feature three Cheez-It-inspired versions of food court staples: a cinnamon roll, a Wagyu hot dog and a cheesesteak.\u00a0\u00a0\u00a0\u00a0<\/p>\n
\u201cMalls are back, and it’s not just nostalgia, it’s a younger generation discovering something an older generation kind of took for granted: that hanging out somewhere in person, with nothing to do but gaze and graze, is actually really fun,” Nicholas Kraft, chief creative officer of Chain, said.\u00a0<\/p>\n
\u201cThis collaboration with Cheez-It at our 6-month pop-up is the quintessential mall food court experience.\u201d<\/p>\n
The Cheez-It Court follows previous Cheez-It promotions including Studio Cheez and the Cheez-In Diner.\u00a0\u00a0\u00a0\u00a0<\/p>\n
\u201cFollowing fan experiences like Studio Cheez and the Cheez-In Diner, Cheez-It fuels unforgettable snack moments with IRL experiences that bring to life the versatility and flavor of Cheez-It crackers in new ways,\u201d Nicole Sorensen, vice president of marketing for Cheez-It, said.\u00a0\u00a0\u00a0\u00a0<\/p>\n
The stall will be open from 3 to 8 p.m. Mondays and Tuesdays, noon to 8 p.m. Wednesdays and Thursdays, and noon to 9 p.m. Fridays through Sundays, officials said.<\/p>\n
Recipes for the three menu items will be posted online following the opening, according to the company.\u00a0\u00a0\u00a0\u00a0<\/p>\n
Novak, an actor, writer and producer best known for his work on NBC’s \u201cThe Office,\u201d founded Chain, a Los Angeles-based company that creates pop-up dining experiences and reimagines familiar foods and restaurant brands.\u00a0\u00a0\u00a0\u00a0<\/p>\n
Westfield Topanga is located at 6600 Topanga Canyon Blvd.<\/p>\n","protected":false},"excerpt":{"rendered":"A limited-run Cheez-It food court stall is set to open next week at the Westfield Topanga mall in…\n","protected":false},"author":2,"featured_media":443238,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[27731,48,52,51,47,50,49],"class_list":["post-443237","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-canoga-park","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/443237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=443237"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/443237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/443238"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=443237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=443237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=443237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}