{"id":444728,"date":"2026-08-27T03:45:39","date_gmt":"2026-08-27T03:45:39","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/444728\/"},"modified":"2026-08-27T03:45:39","modified_gmt":"2026-08-27T03:45:39","slug":"sacramentos-freeport-bakery-to-get-new-owner-as-founders-retire-after-40-years","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/444728\/","title":{"rendered":"Sacramento\u2019s Freeport Bakery to get new owner as founders retire after 40 years"},"content":{"rendered":"

Adored Sacramento business, Freeport Bakery, has been sold to a new owner as its founders get ready for retirement.<\/p>\n

Considered a Sacramento landmark, Freeport Bakery has spent 40 years at its Land Park location at 2966 Freeport Blvd.<\/p>\n

The bakery will officially change ownership in September, according to a report from Abridged<\/a> by PBS KVIE, which said the bakery will be run by Lisa Calk, the owner of Ettore’s Bakery & Cafe.<\/p>\n

Ettore’s opened on Fair Oaks Boulevard in Arden Arcade in the 1980s, according to previous reporting from The Sacramento Bee.<\/a><\/p>\n

Freeport Bakery<\/a> owners, Walter and Marlene Goetzeler, opened Freeport Bakery in 1987, selling wedding cakes as well as an assortment of pastries, cookies, muffins, cupcakes, and fruit tarts.<\/p>\n

The Goetzelers had relocated to Sacramento from San Diego where the couple met.<\/p>\n

On their 30th anniversary in business the couple spoke with The Bee about their start in Sacramento and how Marlene Goetzeler would offer free samples to people<\/a> waiting in their cars for the freight train to pass at the nearby crossing.<\/p>\n

\"Freeport<\/p>\n

Freeport Bakery owners Marlene and Walter Goetzeler at the Land Park shop in 2017 as they celebrated its 30th anniversary.<\/p>\n

In their decades of operation, the bakery became famous not just for its baked goods, but also for a viral moment<\/a> in 2016 over a cake featuring a Ken doll wearing a tiara and a pink dress.<\/p>\n

The Geotzelers did not respond to a request for comment in time for publication.<\/p>\n

Freeport Bakery is open on Tuesdays to Sundays from 8 a.m. to 3 p.m. The bakery is closed on Mondays.<\/p>\n","protected":false},"excerpt":{"rendered":"Adored Sacramento business, Freeport Bakery, has been sold to a new owner as its founders get ready for…\n","protected":false},"author":2,"featured_media":444729,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[118835,42014,176224,121,2006,123,122],"class_list":["post-444728","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sacramento","tag-bakery-cafe","tag-freeport-bakery","tag-marlene-goetzeler","tag-sacramento","tag-sacramento-bee","tag-sacramento-headlines","tag-sacramento-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/444728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=444728"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/444728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/444729"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=444728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=444728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=444728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}