{"id":448711,"date":"2026-08-31T09:04:08","date_gmt":"2026-08-31T09:04:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/448711\/"},"modified":"2026-08-31T09:04:08","modified_gmt":"2026-08-31T09:04:08","slug":"lights-camera-hustle-former-assistants-turn-grit-into-empire-as-film-industry-faces-change-features","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/448711\/","title":{"rendered":"Lights, Camera, Hustle: Former assistants turn grit into empire as film industry faces change | Features"},"content":{"rendered":"<p>For Hunter Beard and Deven Hernandez, MVPA started with a simple idea. Take the experience they had gained working as production assistants and turn it into something of their own.<\/p>\n<p>After meeting on a film set, the two connected quickly over their shared dedication to hard work and optimistic outlooks. Combining roughly $20,000 saved from their industry work, they founded MVPA \u2014 short for Most Valuable Production Assistants \u2014 in 2022.<\/p>\n<p>Since then, the production supply company based in Downtown Los Angeles has expanded its operations across Los Angeles and Miami, and it plans to open a New York City branch by late August.<\/p>\n<p>Their growth comes at a challenging time for the Los Angeles entertainment industry as productions and film-related businesses have increasingly looked to other markets.<\/p>\n<p>But Beard and Hernandez say they have remained focused on what they know best, showing up for their clients and doing whatever they can to make a production run smoothly.<\/p>\n<p>\u201cWe\u2019re just happy to be here,\u201d Beard said.<\/p>\n<p>MVPA delivers comprehensive production solutions.<\/p>\n<p>Their offerings extend from basic production supplies like walkie-talkies, generators, tables and chairs to specialized gear designed for large-scale operations.<\/p>\n<p>Beyond equipment, the business supplies production assistants, additional crew staffing, location protection and various on-set support services.<\/p>\n<p>What Beard believes distinguishes MVPA from its competitors is less about size or superiority and more about the company\u2019s approach to client relationships.<\/p>\n<p>Both owners continue to work on sets directly and alternate managing office operations. Despite the company\u2019s growth, they stay actively engaged in the daily demands of production work.<\/p>\n<p>\u201cWe\u2019re there, we\u2019re in the trenches, we\u2019re working with them,\u201d Hernandez said.<\/p>\n<p>This direct involvement has also given the founders an up close look at evolving industry trends. Though colleagues have relocated to hubs like Austin and Atlanta, MVPA continues to uncover steady business in Los Angeles, particularly in still photography and commercial work.<\/p>\n<p>According to Beard, MVPA strives to remain accessible for lower-budget productions. The company has provided pro bono services to first-time directors and producers leading passion projects, and it has occasionally assisted larger clients free of charge during tight budget constraints.<\/p>\n<p>For Beard, helping a production succeed is often more important than the immediate financial return.<\/p>\n<p>\u201cWe\u2019re always there to find a solution,\u201d he said.<\/p>\n<p>That hands-on mindset directly fueled MVPA\u2019s organic growth. In the beginning, the company operated entirely through the founders\u2019 own labor, covering every task from loading production trucks to processing invoices and managing email correspondence. Only recently have Beard and Hernandez started delegating some of these duties to newly hired team members, freeing up their capacity to concentrate on scaling the business.<\/p>\n<p>The company\u2019s next steps will take it beyond Los Angeles.<\/p>\n<p>MVPA expanded into Miami with the help of business partner Dario Gallagher and is preparing to open its New York City operation.<\/p>\n<p>Beard said many of the company\u2019s existing clients in Los Angeles are based in New York, making the expansion a natural next step.<\/p>\n<p>Despite that growth, DTLA remains central to the company\u2019s identity.<\/p>\n<p>Beard and Hernandez are both DTLA residents and actually live in the same building. For them establishing MVPA in the neighborhood wasn\u2019t simply a business decision. It was a reflection of where they had chosen to build their lives.<\/p>\n<p>\u201cDowntown LA is not meant for everyone, but it is for us,\u201d Beard said.<\/p>\n<p>Beard described DTLA as a mix of historic buildings, creativity, energy and grit. While he acknowledged the challenges the neighborhood has faced, including homelessness, crime and the effects of the COVID-19 pandemic, he said he remains encouraged by people working to improve the community.<\/p>\n<p>That commitment extends beyond MVPA\u2019s business operations.<\/p>\n<p>The company has organized a town hall focused on the relationship between homelessness and the foster care system and has also worked to distribute excess food and drinks from film sets to people experiencing homelessness in Skid Row. For Hernandez, those efforts are ultimately about helping where the company can.<\/p>\n<p>\u201cIt\u2019s very rewarding when you get to see someone in such hardship at least crack a smile,\u201d he said.<\/p>\n<p>The journey has also produced milestones that Beard and Hernandez once couldn\u2019t have imagined. One of the biggest came when MVPA became a preferred vendor for Walmart after initially facing rejection.<\/p>\n<p>Beard shared that he recently finished the paperwork required for MVPA to officially register as a Netflix vendor.<\/p>\n<p>Beyond business expansion or notable clients, watching an idea born between two friends transform into a thriving enterprise remains the most fulfilling aspect for Hernandez. \u201cWatching it grow\u201d has been the most rewarding part, he said, particularly because he gets to experience that growth alongside one of his closest friends.<\/p>\n<p>\u201cWatching it grow\u201d has been the most rewarding part, he said, particularly because he gets to experience that growth alongside one of his best friends.<\/p>\n<p>As MVPA prepares for its next chapter, Beard and Hernandez aren\u2019t planning to slow down.<\/p>\n<p>Their long-term vision includes potential expansion into additional markets like Atlanta. But for now, their focus remains on growing the business while staying true to the foundational approach that brought them success.<\/p>\n<p>For Beard, that means maintaining the positivity and gratitude that they have become part of MVPA\u2019s identity.<\/p>\n<p>\u201cThere\u2019s always hope,\u201d he said. \u201cWe got this, we want to show love and compassion.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"For Hunter Beard and Deven Hernandez, MVPA started with a simple idea. Take the experience they had gained&hellip;\n","protected":false},"author":2,"featured_media":448712,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[3057,3056,48,52,51,47,50,49],"class_list":["post-448711","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-arts_and_entertainment","tag-features","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/448711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=448711"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/448711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/448712"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=448711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=448711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=448711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}