![\"\"](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/09\/CAWG-Launches-California-Wine-Merchandise-for-California-Wine-Month.jpg\")
<\/p>\nNew collection gives wine lovers another way to celebrate California wine and show their support<\/p>\n
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September 1, 2026 (Sacramento, CA) \u2014 California wine represents more than what\u2019s in the bottle. It reflects the thousands of growers, workers, families, and communities who have shaped our state\u2019s wine industry \u2014 and a winegrowing culture that is distinctly Californian.<\/p>\n
Since 2004, California has marked September as Wine Month, a legislatively recognized tribute to the state\u2019s wines, winegrowing regions, and the people who make them possible.<\/p>\n
While California is home to countless wineries and wine regions with their own identities, there are fewer products built around California wine as a whole.<\/p>\n
To celebrate, the California Association of Winegrape Growers (CAWG) has launched a small line of merchandise, giving consumers and those who work in the industry a new way to show their support. Proceeds from the collection will support CAWG\u2019s ongoing advocacy for growers throughout the state.<\/p>\n
\u201cAt a time when California\u2019s winegrape growers are facing significant challenges, we need more people talking about California wine, choosing California wine, and recognizing the growers behind every bottle,\u201d said CAWG President Natalie Collins. \u201cThis is one small, fun way to help do that.\u201d<\/p>\n
The collection features simple designs created for anyone who loves California wine.<\/p>\n
\u201cCalifornia wine is part of a lifestyle and culture that extends well beyond the vineyard,\u201d Collins said. \u201cYou don\u2019t have to work in wine to support it. We hope people wear it, share it, and maybe even get others thinking about what\u2019s in their glass and where it comes from.\u201d<\/p>\n
About the California Association of Winegrape Growers
CAWG is a statewide nonprofit trade association advocating for California\u2019s winegrape growers to ensure the sustainability of the winegrape industry. CAWG promotes the industry\u2019s long-term success by advancing the adoption of sound public policies and fostering awareness and understanding of winegrape growers\u2019 contributions to the economy, environment, and California communities. Learn more at cawg.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"New collection gives wine lovers another way to celebrate California wine and show their support September 1, 2026…\n","protected":false},"author":2,"featured_media":450160,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[3095,149853,36264,240,121,123,122],"class_list":["post-450159","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sacramento","tag-california-association-of-winegrape-growers","tag-california-wine-month","tag-cawg","tag-merchandise","tag-sacramento","tag-sacramento-headlines","tag-sacramento-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/450159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=450159"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/450159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/450160"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=450159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=450159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=450159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}