{"id":451403,"date":"2026-09-02T20:24:07","date_gmt":"2026-09-02T20:24:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/451403\/"},"modified":"2026-09-02T20:24:07","modified_gmt":"2026-09-02T20:24:07","slug":"urbanowski-reclaiming-creativity-san-jose-spotlight","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/451403\/","title":{"rendered":"Urbanowski: Reclaiming creativity &#8211; San Jos\u00e9 Spotlight"},"content":{"rendered":"<p>There is a story we often tell ourselves in the arts nonprofit world, a series of assumptions and false truths that we live by: There is not enough money to go around. We\u2019re lucky just to be in the room.<\/p>\n<p>National nonprofit guru <a href=\"https:\/\/www.nonprofitaf.com\/nonprofits-time-to-be-less-like-a-unicorn-and-more-like-a-platypus\/\" rel=\"nofollow noopener\" target=\"_blank\">Vu Le<\/a> (keynote speaker at the SVCREATES <a href=\"https:\/\/svcreates.medium.com\/stronger-together-b52c8267cf33\" rel=\"nofollow noopener\" target=\"_blank\">2026 Town Hall<\/a>) often talks about this: the mentality that we are not good enough. The idea that WE know how important art is to society, and how wonderful it would be if everyone else got it the same way we do.<\/p>\n<p>As <a href=\"https:\/\/www.linkedin.com\/in\/sinjinjones\/\" rel=\"nofollow noopener\" target=\"_blank\">SVCREATES Director of Programs Sinjin Jones<\/a> wrote in a recent blog, \u201cThis is a self-fulfilling prophecy. If we don\u2019t believe there is enough money, we won\u2019t push for more. If we\u2019re happy just to be included, we won\u2019t demand what is necessary. If we\u2019re always hoping that others will \u2018get it,\u2019 we can never move past the struggle.\u201d<\/p>\n<p>But witness what happens when we stand into our power as arts organizations to build and heal communities, boost economic growth, inspire youth and weave together social bonds and community pride. I see this happening more and more in Santa Clara County and just last weekend at the ribbon-cutting ceremony for the new <a href=\"https:\/\/www.facebook.com\/reel\/1681250249645196\" rel=\"nofollow noopener\" target=\"_blank\">Shared Arts Center of San Jose<\/a>.<\/p>\n<p>Located along Sharks Way between Notre Dame Avenue and North Almaden Street, this arts center bridges the space between San Pedro Square and Little Italy, helping to \u201cstitch districts\u201d together and spark new life in a previously quiet block of downtown. This project is more than just construction \u2014 it\u2019s revitalization through culture,\u00a0 a space for local youth to grow through arts programs, for cultural organizations to rehearse, entertain and inspire.<\/p>\n<p>Last Sunday morning, public sector and local elected officials, arts leaders, civic and downtown development champions and private sector investors came together to celebrate the opening of this collaborative space \u2014 an example of a shared space model that SVCREATES has long championed \u2014 for both its economic efficiency and for the exponential benefits of cross-arts group collaboration.<\/p>\n<p>The lead organization, <a href=\"https:\/\/www.startingarts.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Starting Arts<\/a>, in collaboration with core arts partners <a href=\"https:\/\/cashionculturallegacy.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Cashion Legacy Cultural Legacy<\/a>\/<a href=\"https:\/\/loslupenos.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Los Lupe\u00f1os de San Jose<\/a>, <a href=\"http:\/\/www.svshakespeare.org\/\" rel=\"nofollow noopener\" target=\"_blank\">Silicon Valley Shakespeare<\/a>\u00a0and <a href=\"https:\/\/arthousestudioca.org\/\" rel=\"nofollow noopener\" target=\"_blank\">ArtHouse Studio<\/a>, and with support from property owner Swenson Builders, has turned two vacant buildings in downtown San Jose into a vibrant arts center, allowing arts groups to share resources and promote artistic cross-pollination.<\/p>\n<p>This project is an example of the way the arts lead creative solutions through partnerships and networks that help uplift our local cities and enable them to thrive. Every year, SVCREATES offers a range of <a href=\"https:\/\/svcreates.org\/artswebhub\/\" rel=\"nofollow noopener\" target=\"_blank\">technical support programs<\/a> called ArtsWeb to strengthen the capacity of artists and arts organizations in Santa Clara County to lead community solutions and change. This year, the need and the focus is clear: to help local artists and arts organizations reclaim creativity.<\/p>\n<p>Art is a civic necessity, and it\u2019s time we invested in artists\u2019 voices and stories. This year, we will focus on sessions aimed at catalyzing artists and arts organizations to tell their stories, expand their reach and reclaim creativity. We hope that this year\u2019s offerings will support arts organizations in reclaiming the economic value of their labor and the intrinsic power of their output, positioning the arts not just as culture, but as a primary tool for social change and civic health.<\/p>\n<p>The term \u201ccreative economy\u201d is all the rage now, the new way policymakers want to expand the economy. But a thing that often gets left out of these conversations is that the arts, the things that nonprofit arts organizations do every day, IS the creative economy.<\/p>\n<p>I hope you\u2019ll join SVCREATES this year as we support artists and arts organizations in reclaiming creativity. You can attend a <a href=\"https:\/\/www.sanjose.org\/\" rel=\"nofollow noopener\" target=\"_blank\">performance<\/a> or art class, visit a <a href=\"https:\/\/www.content-magazine.com\/explore-lists\/explore-sj-galleries-and-museums\/\" rel=\"nofollow noopener\" target=\"_blank\">gallery<\/a>\u00a0or just take a walk around <a href=\"https:\/\/www.content-magazine.com\/issue\/explore-san-jose-2026-special-issue\/\" rel=\"nofollow noopener\" target=\"_blank\">downtown San Jose<\/a> and check out some of the fantastic murals, including the one at 99 Notre Dame Ave. on the side of the new Shared Arts Center.<\/p>\n<p>Alexandra Urbanowski is CEO of SV Creates, the state and county designated arts service organization and local arts agency for Santa Clara County. She serves on the leadership committee for the California Coalition of County Art Agencies and is on the board of the statewide arts advocacy organization California for the Arts\/California Arts Advocates. Her columns appear every first Wednesday of the month. Contact Alexandra at <a href=\"https:\/\/sanjosespotlight.com\/cdn-cgi\/l\/email-protection\" class=\"__cf_email__\" data-cfemail=\"10717c7568717e746271506366736275716475633e7f6277\" rel=\"nofollow noopener\" target=\"_blank\">[email\u00a0protected]<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"There is a story we often tell ourselves in the arts nonprofit world, a series of assumptions and&hellip;\n","protected":false},"author":2,"featured_media":451404,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[88,90,89],"class_list":["post-451403","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-jose","tag-san-jose","tag-san-jose-headlines","tag-san-jose-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/451403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=451403"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/451403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/451404"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=451403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=451403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=451403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}