{"id":452633,"date":"2026-09-03T22:36:50","date_gmt":"2026-09-03T22:36:50","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/452633\/"},"modified":"2026-09-03T22:36:50","modified_gmt":"2026-09-03T22:36:50","slug":"sacramentos-booze-zone-experiment-is-about-to-get-much-bigger","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/452633\/","title":{"rendered":"Sacramento\u2019s booze zone experiment is about to get much bigger"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">Sacramento could soon have six more places where event-goers can legally take their drinks outside, and city officials are betting the booze-fueled crowds will be good for business.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The City Council gave the <a data-ylk=\"slk:latest Entertainment Zone proposal;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/nypost.com\/2026\/08\/19\/business\/digital-billboards-aim-to-revitalize-santa-monicas-third-street-promenade\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">latest Entertainment Zone proposal<\/a> a green light Tuesday, moving the plan toward a Sept. 15 vote.<\/p>\n<p><img alt=\"The city says letting bars and restaurants participate could encourage customers to stick around longer and spend more.\" loading=\"lazy\" width=\"960\" height=\"639\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/09\/https:\/\/media.zenfs.com\/en\/california_post_772\/0987450e16fe585eee61e9a8971a2e1e.jpg\"\/><\/p>\n<p>The city says letting bars and restaurants participate could encourage customers to stick around longer and spend more.<\/p>\n<p><img alt=\"City staff say the zones are meant to turn commercial corridors into busier destinations, drawing residents and visitors while helping nearby businesses. Anadolu via Getty Images\" loading=\"lazy\" width=\"960\" height=\"639\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/09\/https:\/\/media.zenfs.com\/en\/california_post_772\/1dc0134b8bb9694dfd6d73b6d4ff690d.jpg\"\/><\/p>\n<p>City staff say the zones are meant to turn commercial corridors into busier destinations, drawing residents and visitors while helping nearby businesses. Anadolu via Getty Images<\/p>\n<p><img alt=\"The proposed zones would cover parts of downtown, Broadway, the Arena area and Oak Park. Getty Images\/Cavan Images RF\" loading=\"lazy\" width=\"960\" height=\"639\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/09\/https:\/\/media.zenfs.com\/en\/california_post_772\/b4aefa6d4f31518c824b5737c14e7ea8.jpg\"\/><\/p>\n<p>The proposed zones would cover parts of downtown, Broadway, the Arena area and Oak Park. Getty Images\/Cavan Images RF<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It&#8217;s the city&#8217;s third round of action on Entertainment Zones in a little more than a year.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The concept made its Sacramento debut in 2025, when the city <a data-ylk=\"slk:allowed to-go alcoholic drinks to be sold;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/nypost.com\/2026\/08\/27\/business\/california-cocktails-to-go-extension-heads-to-gavin-newsoms-desk\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">allowed to-go alcoholic drinks to be sold<\/a> and consumed in outdoor public areas during the Rainbow Festival and Terra Madre Americas event at the Convention Center.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Now officials want to spread the party beyond the central city.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The proposed zones would cover parts of downtown, Broadway, the Arena area and Oak Park:<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">9th and I Street: 9th to 10th Street, I to J Street<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">14th and Broadway: 9th to 19th Street, X Street to Burnett Way<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">24th and Broadway: 20th to 28th Street, X Street to 1st Avenue<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">24th and K Street: 23rd to 25th Street, Jazz to Kayak Alley<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Arena: 3rd to 7th Street, J to L Street<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Oak Park Triangle: 34th to 36th Street, 2nd to 4th Avenue<\/p>\n<p><img alt=\"Now officials want to spread the party beyond the central city. Getty Images\" loading=\"lazy\" width=\"960\" height=\"639\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/09\/https:\/\/media.zenfs.com\/en\/california_post_772\/1e67d89386e8a1f4ecdd8eac96f490b6.jpg\"\/><\/p>\n<p>Now officials want to spread the party beyond the central city. Getty Images<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">City staff say the zones are meant to turn commercial corridors into busier destinations, drawing residents and visitors while helping nearby businesses.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">And there&#8217;s a financial angle: The city says letting bars and restaurants participate could encourage customers to stick around longer and spend more.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;Cities that thrive have a vibrant social economy. Participation in activations by bars and restaurants could provide significant benefits to businesses, including increasing the length of stay per guest and dollars spent per guest,&#8221;<a data-ylk=\"slk:the staff report said;elm:context_link;itc:0;sec:content-canvas;\" data-yga=\"{&quot;yLinkElement&quot;:&quot;link&quot;,&quot;yLinkElementType&quot;:&quot;article_link&quot;}\" href=\"https:\/\/www.kcra.com\/article\/sacramento-new-entertainment-zones\/73582966\" rel=\"noopener noreferrer nofollow\" target=\"_blank\"> the staff report said<\/a>.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Officials said they received requests for new zones in downtown, midtown, Broadway and Oak Park.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The city says the expansion could boost revenue for bars and restaurants, spill economic activity into neighboring businesses and make events more enjoyable for residents and visitors.<\/p>\n","protected":false},"excerpt":{"rendered":"Sacramento could soon have six more places where event-goers can legally take their drinks outside, and city officials&hellip;\n","protected":false},"author":2,"featured_media":452634,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[12167,178828,121,123,122,77152],"class_list":["post-452633","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sacramento","tag-getty-images","tag-getty-images-cavan-images-rf","tag-sacramento","tag-sacramento-headlines","tag-sacramento-news","tag-the-city-council"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/452633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=452633"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/452633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/452634"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=452633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=452633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=452633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}