{"id":454991,"date":"2026-09-06T01:14:09","date_gmt":"2026-09-06T01:14:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/454991\/"},"modified":"2026-09-06T01:14:09","modified_gmt":"2026-09-06T01:14:09","slug":"lemon-grove-mayor-alysson-snow-in-new-county-counsel-role-to-protect-consumers","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/454991\/","title":{"rendered":"Lemon Grove Mayor Alysson Snow in new County Counsel role to protect consumers"},"content":{"rendered":"<p dir=\"ltr\">By Karen Pearlman<\/p>\n<p dir=\"ltr\">San Diego County has a new legal tool to go after some of the region\u2019s most persistent problems \u2014 and the woman leading the charge knows her way around the law well enough to make a major impact.<\/p>\n<p dir=\"ltr\">Lemon Grove Mayor Alysson Snow was just named to lead County Counsel\u2019s newly created Consumer Fairness and Public Protection unit, a division designed to help residents and small businesses fight scams, hidden fees, unsafe products, unfair insurance denials and pollution.<\/p>\n<p dir=\"ltr\">And Snow says she\u2019s already started prioritizing three targets: predatory social media platforms, ghost gun manufacturers and polluters behind the Tijuana River sewage crisis.<\/p>\n<p dir=\"ltr\">The CFPP will rely on <a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/codes_displayText.xhtml?division=7.&amp;chapter=5.&amp;part=2.&amp;lawCode=BPC\" rel=\"nofollow noopener\" target=\"_blank\">California\u2019s Unfair Competition Law<\/a> \u2014 legal authority that, until now, only the San Diego County District Attorney and the California Attorney General could wield.<\/p>\n<p dir=\"ltr\">Snow said the group\u2019s potential reach is \u201cwide open\u201d and would also include issues like calling out landlords who withhold security deposits, neglect repairs or charge market rent for substandard housing.<\/p>\n<p dir=\"ltr\">Named Consumer Advocate of the Year by Consumer Attorneys of San Diego in 2019, Snow brings more than 20 years of consumer protection experience to the role.<\/p>\n<p dir=\"ltr\">She most recently served as a professor in practice at the University of San Diego School of Law, where she founded and directed the Housing Rights Legal Clinic. Before that, she led the Consumer Protection Division at the Legal Aid Society of San Diego, handling predatory lending and consumer fraud cases and representing more than 1,000 clients in litigation, trials and appeals.<\/p>\n<p dir=\"ltr\">\u201cI am coming with a really unique background in having been in the trenches,\u201d Snow said. \u201cMy information comes from the day-to-day people who are seeking help, and I will continue to maintain that connection between local legal aid units and nonprofit legal services folks and law enforcement, and work together to identify and spot trends to help figure out what is the new fraud that\u2019s flooding our towns.\u201d<\/p>\n<p dir=\"ltr\">Snow mentioned a plan to build a public complaint database modeled on a tool she says was one of the most valuable innovations to come out of the 2008 financial crisis. Snow recalled working the subprime mortgage crisis as a Legal Aid attorney when the Federal Trade Commission lacked the data to act on the fraud she and colleagues were seeing firsthand.<\/p>\n<p dir=\"ltr\">\u201cWe would reach out to them and say, \u2018Hey, look, this is going badly. We are seeing a lot of predatory loans\u2026 just pure fraud.\u2019 And they would come back to us with, \u2018Well, we can\u2019t act on anecdotal evidence. We need data,&#8217;\u201d Snow said. \u201cBut they were the ones in the position to collect the data. They were not collecting the data.\u201d<\/p>\n<p dir=\"ltr\">The creation of the federal <a href=\"https:\/\/www.consumerfinance.gov\/\" rel=\"nofollow noopener\" target=\"_blank\">Consumer Financial Protection Bureau<\/a> under the Dodd-Frank Act later established exactly that kind of database, logging company names and the specific violations alleged against them \u2014 data Snow said proved essential both for building legal cases and for identifying repeat offenders.<\/p>\n<p dir=\"ltr\">She said standing up a similar reporting tool locally is one of her first goals in the new role.<\/p>\n<p dir=\"ltr\">Still the mayor<\/p>\n<p dir=\"ltr\">Snow continues to serve as Mayor of Lemon Grove while taking on the county position, a dual role she said requires strict separation between the two jobs.<\/p>\n<p dir=\"ltr\">\u201cI make sure that everything\u2019s separate\u2026 I don\u2019t mix the two things,\u201d Snow said. \u201cIf there\u2019s a potential conflict of interest, I get pulled off from those things at the county level, and then at the city level, I recuse myself if there\u2019s something that I need to vote on that might have conflict of interest issues.\u201d<\/p>\n<p dir=\"ltr\">Snow noted previous Lemon Grove Mayor Racquel Vasquez held a job with the City of San Diego while in office, establishing precedent for elected officials in the city holding outside public-sector positions.<\/p>\n<p dir=\"ltr\">\u201cAny time something comes up where we have a conflict of interest, it\u2019s our duty to explain that, express it, and then if we need to recuse ourselves,\u201d she said.<\/p>\n<p dir=\"ltr\">Not everyone has been convinced by Snow\u2019s rise to the new county role.<\/p>\n<p dir=\"ltr\">Kenneth King, a frequent critic of Snow, shared some thoughts on the Facebook group Lemon Grove Current Events and Politics. King questioned the timing of her appointment in a recent post, suggesting it followed her support for the low-barrier homeless encampment in Lemon Grove\u00a0 some residents opposed. King has repeatedly challenged Snow\u2019s decisions as mayor on the page.<\/p>\n<p dir=\"ltr\">Snow framed the new unit as a local response to what she described as the erosion of federal consumer protections.<\/p>\n<p dir=\"ltr\">\u201cIt\u2019s been really devastating to watch the Consumer Financial Protection Bureau, which is one of the only regulatory agencies that\u2019s really been protecting normal people, just everyday people,\u201d Snow said. \u201cThere\u2019s not one of us that doesn\u2019t have a credit card or a bank account. There\u2019s not one of us that hasn\u2019t experienced identity theft or known somebody who has.\u201d<\/p>\n<p dir=\"ltr\">She said the unit\u2019s mission is ultimately about restoring fair competition to the local economy, not targeting businesses broadly.<\/p>\n<p dir=\"ltr\">\u201cWe\u2019re not out here to attack good businesses,\u201d she said. \u201cI\u2019m all for good businesses, but for the bad ones, there needs to be accountability, and this is one of the ways that we can drive accountability in a very effective, meaningful way.\u201d<\/p>\n<p dir=\"ltr\">Given the size and scope of San Diego County\u2019s economy, she said, the unit\u2019s work could be far-reaching.<\/p>\n<p dir=\"ltr\">\u201cThis is the fourth largest county and the fourth largest economy in the world,\u201d Snow said. \u201cThere\u2019s a lot of capacity for this group to be able to foment a lot of change throughout the economy, and we\u2019ll be partnering up with other similar county agencies, city agencies, statewide agencies and national agencies to make sure that we\u2019re fighting for all of us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"By Karen Pearlman San Diego County has a new legal tool to go after some of the region\u2019s&hellip;\n","protected":false},"author":2,"featured_media":454992,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[179655,138478,3130,179656,179657,150745,74,84,76,75],"class_list":["post-454991","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-consumer-fairness-and-public-protection-unit","tag-consumer-financial-protection-bureau","tag-fraud","tag-legal-aid-society-of-san-diego","tag-mayor-alysson-snow","tag-news-flasher","tag-san-diego","tag-san-diego-county","tag-san-diego-headlines","tag-san-diego-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/454991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=454991"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/454991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/454992"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=454991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=454991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=454991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}