{"id":457089,"date":"2026-09-08T10:32:11","date_gmt":"2026-09-08T10:32:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/457089\/"},"modified":"2026-09-08T10:32:11","modified_gmt":"2026-09-08T10:32:11","slug":"socal-cliff-diving-spot-is-a-social-media-star-and-perilous","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/457089\/","title":{"rendered":"SoCal cliff-diving spot is a social media star, and perilous"},"content":{"rendered":"\n<p>SAN DIEGO\u00a0\u2014\u00a0As dusk approached San Diego\u2019s seaside enclave of Ocean Beach, its Sunset Cliffs bustled on a recent Friday evening.<\/p>\n<p>Two engaged couples posed for wedding photos in between joggers, dog walkers and sightseers  who clamored around Osprey Street to enjoy the day\u2019s majestic sunset.<\/p>\n<p>It was a deceptively idyllic setting for what authorities say is continued  lawbreaking and peril, which authorities just can\u2019t seem to quash. <\/p>\n<p>The lawbreakers were gathered this day on a cliff and a nearby arch, a crowd of around 50 young people \u2014 14- to 20-year-olds, mostly males. Buoyed by a youthful sense of invincibility, they dared one another to leap, waiting for another to move, like emperor penguin chicks <a class=\"link\" href=\"https:\/\/www.youtube.com\/watch?v=4PwDFddpo4c\" target=\"_blank\" rel=\"nofollow noopener\">before a first arctic plunge<\/a>.<\/p>\n<p>After a few minutes, there was a dive off the arch, followed by a cannonball from the next person, a backflip from a third and then other more spectacular and daring stunts from the flock.<\/p>\n<p>The cliff divers, drawn <a class=\"link\" href=\"https:\/\/www.instagram.com\/p\/DbYfFSOPbXZ\/\" target=\"_blank\" rel=\"nofollow noopener\">to the thrills of the illicit jumps<\/a> <a class=\"link\" href=\"https:\/\/www.instagram.com\/p\/DavpBjlBsjL\/\" target=\"_blank\" rel=\"nofollow noopener\">amplified by social media<\/a>, reveled in dozens of leaps.<\/p>\n<p>No one was injured that day, but that hasn\u2019t always been the case.<\/p>\n<p>            <img class=\"image\" alt=\"People jump into the water at Sunset Cliffs in the Ocean Beach area of San Diego\"   width=\"2000\" height=\"1286\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/09\/1788863530_625_.jpeg\" decoding=\"async\" loading=\"lazy\"\/>         <\/p>\n<p>People jump into the water at Sunset Cliffs. San Diego officials urge visitors to avoid jumping, but that doesn\u2019t stop tourists and thrill-seekers.<\/p>\n<p>At least three individuals were rescued after suffering injuries this summer at  Sunset Cliffs, leading police to ramp up enforcement as locals debate the need for safety versus the merits of youthful rites of passage.<\/p>\n<p>California dreaming<\/p>\n<p>Back home in Iowa, Marcus English said he\u2019d probably be hosting bonfires or hitting up local pools in mid- to late August. Instead, the 17-year-old was at the cliffs enjoying his last few days off before beginning his  senior year of high school.<\/p>\n<p>\u201cThere are some places to jump, some lakes in Iowa,\u201d he said, \u201cbut nothing like this.\u201d<\/p>\n<p>English wangled a stop during a weeklong family trip to California that included national park visits to stop by Sunset Cliffs, which he saw on social media.<\/p>\n<p>The vistas and cool breezes represented quintessential California to the Midwesterner, equal parts \u201cwhat I saw on Instagram and a movie.\u201d<\/p>\n<p>English spread out his arms, squatted and then leaped before taking a roughly 15-foot plunge from the arch into the shallow waters. He jumped multiple times on consecutive days.<\/p>\n<p>\u201cIt\u2019s just so freeing,\u201d he said of his leaps. \u201cThere\u2019s nothing like it.\u201d<\/p>\n<p>\u2018Hopefully I can walk again\u2019<\/p>\n<p>Jumping happens at several places throughout the cliffs.<\/p>\n<p>The most common launch point is from the arch, with drops ranging from 15 to 20 feet depending on the water level, said a San Diego Police Department spokesperson.<\/p>\n<p>The more exotic and dangerous plunges happen from the adjacent cliffs, with youngsters jumping from 20 to 40 feet, and some  as much as 50 feet.<\/p>\n<p>What makes the latter leap more treacherous is a rock ledge that juts out about 10 to 15 feet  from the cliffs. Jumpers have little room to run and gain momentum (unlike at the arch) and must clear that formation before hitting the water.<\/p>\n<p>This summer\u2019s safety debate reached a fever pitch in late July. A 17-year-old jumper, <a class=\"link\" href=\"https:\/\/www.instagram.com\/p\/DbU12_xDFcz\/\" target=\"_blank\" rel=\"nofollow noopener\">according to social media footage<\/a>,  struck the ledge with his backside and crashed into the water.<\/p>\n<p>The <a class=\"link\" href=\"https:\/\/www.nbcsandiego.com\/news\/local\/video-shows-dangerous-cliff-jumping-incident-at-sunset-cliffs\/4053559\/\" target=\"_blank\" rel=\"nofollow noopener\">incident was covered<\/a> extensively by <a class=\"link\" href=\"https:\/\/fox5sandiego.com\/news\/sunset-cliffs-teen-cliff-jump-injury\/\" target=\"_blank\" rel=\"nofollow noopener\">San Diego media <\/a> and <a class=\"link\" href=\"https:\/\/www.kpbs.org\/news\/public-safety\/2026\/08\/05\/san-diego-police-increase-enforcement-at-sunset-cliffs-following-cliff-jumper-injuries\" target=\"_blank\" rel=\"nofollow noopener\">resulted in increased policing near the bluffs<\/a>.<\/p>\n<p>For his part, the unnamed 17-year-old said in a since-deleted <a class=\"link\" href=\"https:\/\/www.instagram.com\/p\/DbeZvbfvcHI\/?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">social media post<\/a> that he suffered six fractured vertebrae and a badly bruised tailbone and needed nine stitches in his foot. The Times could not independently reach him. <\/p>\n<p>            <img class=\"image\" alt=\"Spectators watch people jump into the water at Sunset Cliffs in the Ocean Beach area of San Diego on August 14.\"   width=\"2000\" height=\"1334\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/09\/1788863530_409_.jpeg\" decoding=\"async\" loading=\"lazy\"\/>         <\/p>\n<p>Spectators watch people jump into the water from the arch at Sunset Cliffs.<\/p>\n<p>\u201cFor everyone who wants to tell me I\u2019m an idiot for doing that, trust me, I\u2019m aware,\u201d he said. \u201cHopefully I can walk again, but I\u2019m just trying to take it slow.\u201d<\/p>\n<p>Sunset Cliffs have attracted visitors and tragedies<\/p>\n<p>Injuries and deaths from jumping at  the cliffs date to the 19th century, <a class=\"link\" href=\"https:\/\/www.sandiegoreader.com\/news\/2026\/mar\/03\/feature-death-off-point-loma\/\" target=\"_blank\" rel=\"nofollow noopener\">San Diego Reader noted<\/a> earlier this year.<\/p>\n<p>A schoolboy named Waldham slipped off the cliffs after a scrum with friends and broke his arm in 1881. One of the earliest deaths came in  1926, when a 3-year-old wandered from his home on Narragansett Avenue and fell to his demise.<\/p>\n<p>Police and lifeguards were unsure as to the most recent jumping fatality, with one official pointing to the 2019 death of 15-year-old Anthony Womack, a National City resident.<\/p>\n<p><a class=\"link\" href=\"https:\/\/www.sandiegouniontribune.com\/2019\/09\/11\/15-year-old-boy-pulled-from-ocean-after-jumping-off-cliffs-in-sunset-cliffs\/\" target=\"_blank\" rel=\"nofollow noopener\">The Sweetwater High School sophomore<\/a> was reported to have jumped from nearby Pappy\u2019s Point after skipping school with friends. <\/p>\n<p>Brook Hjelm, the mother of 23-year-old Brian Wilson, who died swimming at Sunset Cliffs in 2015, told the local CBS station she would like to see photos of those who had died posted along with danger signs in the area. \u201cPut signs up of our young men and women that we lost,\u201d Hjelm said. \u201c<a class=\"link\" href=\"https:\/\/www.cbs8.com\/article\/news\/local\/sunset-cliffs-death-hits-home-for-another-family\/509-f169a263-c0fd-4297-8b5b-b4faf50fafca\" target=\"_blank\" rel=\"nofollow noopener\">Let them see the face<\/a> of something that associates them with what truly is at stake.\u201d <\/p>\n<p>Tracking the action<\/p>\n<p>Attention surrounding Sunset Cliffs injuries ebbs and flows much like the current, according to Frank Gormlie, a longtime San Diego County resident who tracked incidents more than a decade ago.<\/p>\n<p>Gormlie, the founder and editor  of Ocean Beach\u2019s online newspaper, <a class=\"link\" href=\"https:\/\/obrag.org\/\" target=\"_blank\" rel=\"nofollow noopener\">OB Rag,<\/a> scoured  media archives and spoke with residents.<\/p>\n<p>He published a list in his October 2015 article \u201c<a class=\"link\" href=\"https:\/\/obrag.org\/2015\/10\/death-and-distress-at-sunset-cliffs-2005-to-2015\/\" target=\"_blank\" rel=\"nofollow noopener\">Death and Distress at Sunset Cliffs &#8211; 2005 to 2015,<\/a>\u201d which he described as \u201cincomplete\u201d because of  unreported incidents.<\/p>\n<p>\u201cIt had gotten so bad that I wanted to chronicle what was going on,\u201d Gormlie said.<\/p>\n<p>His research documented 11 deaths and dozens of injuries during that time span. Those statistics came from jumps, along with vehicular, climbing and health incidents.<\/p>\n<p>Some incidents had little to do with jumping, such a surfer smashing into the rocks. But a 43-year-old woman slipped and fell to her death in 2015, while two jumpers needed crane-assisted rescues after suffering serious injuries, according to Gormlie.<\/p>\n<p>The Sunset Cliffs siren\u2019s song<\/p>\n<p>\u201cPeople have been visiting the Sunset Cliffs for years because it has a beauty that shocks,\u201d Gormlie said. \u201cBut I think social media has found its way to the next generation of adventure seekers who don\u2019t know about the dangers.\u201d<\/p>\n<p>            <img class=\"image\" alt=\"The Sunset Cliffs area is Instagram-ready, and social media has drawn some visitors looking to brave the leap.\"   width=\"2000\" height=\"1334\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/09\/1788863531_139_.jpeg\" decoding=\"async\" loading=\"lazy\"\/>         <\/p>\n<p>The Sunset Cliffs area is Instagram-ready, and social media has drawn some visitors looking to brave the leap.<\/p>\n<p>Gormlie said swimming and diving are local rites of passage. He noted that Ocean Beach residents commonly \u201c<a class=\"link\" href=\"https:\/\/hostevie.com\/blogs\/blog\/shooting-the-ob-pier-pov-style-of-course\" target=\"_blank\" rel=\"nofollow noopener\">shoot the OB pier<\/a>\u201d  \u2014 surfing  under that the town\u2019s pier \u2014 <a class=\"link\" href=\"https:\/\/www.surfertoday.com\/surfing\/how-to-shoot-the-pier\" target=\"_blank\" rel=\"nofollow noopener\">a risky stunt<\/a> that Gormlie did as an 18-year-old before shipping off for college. <\/p>\n<p> Gormlie jumped from the cliffs in 2014, shortly after turning 65. <\/p>\n<p>He wrote about his <a class=\"link\" href=\"https:\/\/obrag.org\/2014\/09\/reader-rave-why-i-jumped-off-sunset-cliffs-yesterday\/\" target=\"_blank\" rel=\"nofollow noopener\">experience through an anonymous post<\/a>, saying he \u201cdid it for all those guys and women my age who drive by every day and secretly wish they could jump off too.\u201d<\/p>\n<p>\u201cIt\u2019s irresistible,\u201d he said of jumping.<\/p>\n<p>Police and lifeguard efforts<\/p>\n<p>The teen\u2019s accident in July was one of three incidents and subsequent rescues over a 15-day period, <a class=\"link\" href=\"https:\/\/www.sandiegouniontribune.com\/2026\/08\/13\/lifeguards-rescue-another-injured-jumper-at-sunset-cliffs\/?clearUserState=true\" target=\"_blank\" rel=\"nofollow noopener\">according to the San Diego Union Tribune<\/a>.<\/p>\n<p>All rescues involved San Diego Fire-Rescue Department lifeguards and personnel. The department shares jurisdiction of  Sunset Cliffs with the San Diego Police Department and rangers with the city Department of Parks and Recreation, said Candace Hadley, Fire-Rescue public information officer.<\/p>\n<p>Hadley wanted to remind potential jumpers that the act of leaping from the cliffs  violates a San Diego municipal code and could result in fines of $100 or more. Frequent fliers could be smacked with $1,000 fines.<\/p>\n<p>\u201cCliff jumping isn\u2019t just illegal in San Diego, it\u2019s extremely dangerous,\u201d Hadley said. \u201cOne misstep could lead to a life-altering injury or worse.\u201d<\/p>\n<p>Her office tends to offer  education on the dangers of jumping, she said, while San Diego police dealout penalties.<\/p>\n<p>The problem of jumpers at Sunset Cliffs has been part of achallenging summer for the lifeguards, who have made 5,480 rescues across  the 17 miles of San Diego  coastline they patrol from June 1 to Sept. 1. Extreme heat has driven more people to the beach, and high surf fueled by Pacific tropical storms has added to the dangers.<\/p>\n<p>The rescues have mostly been of swimmers not properly judging the strong currents. In a normal year, Hadley said, the lifeguards make about 7,500 to 8,000 rescues. <\/p>\n<p>Sgt. Saum Poorsaleh, San Diego police public information officer, said his department had issued more than 50 citations at Sunset Cliffs and dispensed about 350 warnings, written and oral,  since mid-June.<\/p>\n<p>But he said the department is short-handed, and increasing enforcement permanently is not feasible.<\/p>\n<p>\u201cThere are warning signs all over the cliffs noting the dangers, but people still jump,\u201d Poorsaleh said. \u201cMix in social media \u2014 which is drawing in tourists from all over the country \u2014 and a young person\u2019s feeling of invincibility and there\u2019s a chance for trouble.\u201d<\/p>\n<p>            <img class=\"image\" alt=\"A jumper leaps into the water at Sunset Cliffs in the Ocean Beach area of San Diego on Aug. 14.\"   width=\"2000\" height=\"1334\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/09\/1788863531_767_.jpeg\" decoding=\"async\" loading=\"lazy\"\/>         <\/p>\n<p>Visitors have been jumping at the Ocean Beach location for decades. One local said he jumped after turning 65, calling it \u201cirresistible.\u201d <\/p>\n<p>San Diego City Councilmember Jennifer Campbell, who represents Ocean Beach, recently issued a statement reminding visitors \u201cto prioritize safety and not jump from the cliffs.\u201d<\/p>\n<p>\u201cThe cliffs can be unpredictable,\u201d she said, \u201cand changing tides, strong currents, rough surf, and hidden rocks can quickly create life-threatening conditions.\u201d<\/p>\n<p>A longtime local tradition<\/p>\n<p>Lyne Miller has lived all her life in Ocean Beach, where saltwater runs in locals\u2019 veins and it\u2019s not uncommon to see residents toting surfboard as they ride a bike or golf cart to the beach. <\/p>\n<p>From a young age, Miller, 80, said she promised her mom that she \u201cwould never jump.\u201d<\/p>\n<p>Miller says the number of teens arriving at the beach, likely driven by social media, \u201cis more than ever.\u201d<\/p>\n<p>But she acknowledged that locals had been jumping at Sunset Cliffs since at least the 1950s in surf-centric Ocean Beach.<\/p>\n<p>\u201cThis is a playground for those who love the water, who love the ocean,\u201d she said. \u201cI hope if there\u2019s a crackdown on jumping, it\u2019s not harsh.<\/p>\n<p>\u201cI don\u2019t necessarily feel negative about the jumpers,\u201d she added. \u201cI just wish they would be smarter and jump from safer spots at better times.\u201d<\/p>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"SAN DIEGO\u00a0\u2014\u00a0As dusk approached San Diego\u2019s seaside enclave of Ocean Beach, its Sunset Cliffs bustled on a recent&hellip;\n","protected":false},"author":2,"featured_media":457090,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[32686,23092,180378,180379,217,339,2641,180376,4456,89020,180380,3101,74,76,75,180377,58851],"class_list":["post-457089","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-candace-hadley","tag-cliff","tag-crane-assisted-rescue","tag-danger-sign","tag-day","tag-death","tag-foot","tag-frank-gormlie","tag-incident","tag-jumper","tag-nearby-arch","tag-ocean-beach","tag-san-diego","tag-san-diego-headlines","tag-san-diego-news","tag-social-medium-star","tag-sunset-cliffs"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/457089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=457089"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/457089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/457090"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=457089"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=457089"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=457089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}