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Yes on Measure S logo.<\/p>\n
Facebook\/voteyesons<\/p>\n
A recent text message poll is asking voters views on Measure S \u2014 the Fresno County tax measure for transportation projects \u2014 and Measure D, a city of Fresno-only tax measure for the city\u2019s general fund.<\/p>\n
Right now, it\u2019s a mystery who has put the poll out in the field.<\/p>\n
The questions come from polling agency Luce Research<\/a>, based out of Colorado Springs, Colo., who texted the survey to voters on the week of Aug. 17. The company would not comment, citing client privacy.<\/p>\n The Yes on S campaign would not comment if they are behind the poll. The information could be revealed when the next campaign finance report is released, due Sept. 24.<\/p>\n Measure S, the half-cent countywide sales tax proposal, will be on the Nov. 3 ballot<\/a>. A Fresno County judge ruled Monday that voters would see the measure in November, not March 2028 as a majority of the Fresno County Board of Supervisors wanted.<\/p>\n The poll, sent via text message, starts with several demographic questions such as age range, gender, income and if whether the poll-taker lives in a city or not.<\/p>\n Questions also include where a respondent is on the political spectrum \u2014 from liberal to conservative \u2014 and voted in the 2024 presidential election.<\/p>\n The survey also asked how much the respondent trusts various names and organizations, including former Fresno Mayor Alan Autry, Clovis Councilmember Lynne Ashbeck, labor unions, and public safety professionals.<\/p>\n Autry said he supports Measure S. He called it \u201can investment, not really a tax.\u201d<\/p>\n \u201cYou just got to get this thing done because you don\u2019t know what\u2019s going to be around the corner in two years,\u201d Autry said.<\/p>\n Carmela Sosa, a pediatrician listed with Valley Children\u2019s Healthcare, is also listed, asking how much respondents would trust her views. Sosa is a member of the Central Valley Community Foundation board. CVCF contributed $810,000 the Measure S campaign.<\/p>\n Messages to Sosa, and CVCF were not returned.<\/p>\n The survey also asks whether certain arguments would sway a respondent to vote yes or no on Measure S. Statements include keeping tax dollars local, prioritizing to fix the worst roads, and creating new jobs.<\/p>\n At several points, the survey asks how the respondent would vote on both Measure S and Measure D \u2014 yes, no, would not vote, or don\u2019t know.<\/p>\n The survey also asks questions about Measure D, the city of Fresno-only tax measure. While Measure S is dedicated to transportation projects, Measure D would go to the city\u2019s general fund and could be spent anyway the city council chooses.<\/p>\n Questions included if a respondent would vote for Measure D, using the exact language that will appear on the ballot. The survey followed with statements of both support and opposition.<\/p>\n One statement of support said the measure is needed \u201cto ensure there is no lapse in funding for maintaining local streets, roads, and sidewalks.\u201d A statement of opposition included funds could go to a \u201cslush fund.\u201d The survey then asks if those statements would change a respondent\u2019s mind.<\/p>\n A spokesperson for Fresno Mayor Jerry Dyer said the recent poll did not come out of their office. The city usually uses another firm, FM3<\/a>.<\/p>\n Prior to the Fresno City Council voting to place Measure D on the ballot in July, the city commissioned in its own poll, conducted by FM3. Dyer estimated it cost the city $33,000<\/a>. The Bee is waiting on the city to release the poll questions and results after filing a Public Records Act request.<\/p>\n Measure D has a sunset provision \u2014 it would cease in either 10 years or if a countywide measure such as Measure S were to pass. If voters approve both Measure D and Measure S, only Measure S would go into effect.<\/p>\n Former Fresno Mayor Alan Autry, left, talks with former state Assemblyman Juan Arambula, at the Yes on Measure S campaign kickoff at Vinland Park in Fresno on Sept. 9, 2026. David Taub The Fresno Bee What is the poll asking?<\/p>\n
Screenshot from a recent survey sent via text to voters about Measure S. Screenshot Questions about city tax measure<\/p>\n