{"id":463506,"date":"2026-09-14T16:54:09","date_gmt":"2026-09-14T16:54:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/463506\/"},"modified":"2026-09-14T16:54:09","modified_gmt":"2026-09-14T16:54:09","slug":"sharks-name-aven-the-official-home-equity-credit-card-partner-in-multi-year-partnership","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/463506\/","title":{"rendered":"Sharks name Aven the official home equity credit card partner in multi-year partnership"},"content":{"rendered":"

The San Jose Sharks (@SanJoseSharks<\/a>) today announced a multi-year partnership with Aven, a Silicon Valley-based fintech company\u202fbehind the first credit card backed by home equity,\u202fto\u202fbecome the\u202fteam\u2019s Official Home Equity Credit Card Partner\u202fthrough the 2028-29 NHL season. Aven\u2019s\u202flogo will appear on Sharks home helmets beginning with the 2026-27 season.<\/p>\n

The partnership also includes branding across SAP Center (@SAPCenter<\/a>), Sharks Ice\u202fat\u202fSan Jose, digital and broadcast channels,\u202fand Sharks Foundation (@sjscommunity<\/a>) community initiatives.<\/p>\n

\u201cThe Sharks and Aven both call the Bay Area home, and that shared hometown pride is the foundation of this partnership,\u201d said\u202fJonathan Becher, President of Sharks Sports & Entertainment.\u202f\u201cThis partnership embraces the innovative spirit that defines Silicon Valley by amplifying the best of each of organization while investing in our customers and community.\u201d<\/p>\n

The partnership comes as both organizations enter their next chapter. The Sharks are building around a talented young core and investing in the franchise’s next era. Aven is expanding its presence in the San Jose community where it was founded and continues to grow.\u202fThe agreement also marks another significant new investment from Silicon Valley\u2019s technology community in the Sharks, reflecting the organization’s value as a strategic platform and the growing excitement around one of the NHL’s most promising young teams.<\/p>\n

“The Sharks are our home team, and their fans are our neighbors: homeowners in a community that has given us our start,” said Sadi Khan, co-founder and CEO of Aven. “We built Aven in Silicon Valley, and we\u2019re proud to support the team and the community we call home at the start of an exciting era for the franchise.”<\/p>\n

Aven will debut as the new home helmet partner during the Sharks\u2019 2026-27 home opener on October 1.<\/p>\n

“San Jose is home,” Khan said. “When your neighbors are building something this big, you don\u2019t stand on the sidelines. You put something behind it.”<\/p>\n

Aven will serve as a supporting sponsor of the Sharks Foundation’s annual “Sampling with the Sharks<\/a>” to help expand access to youth education, youth wellness, and hockey in the Bay Area. Aven will also have a year-round presence at Sharks Ice at San Jose.<\/p>\n

Campaign creative will roll out throughout the season under the theme, “We Back the Future,” reflecting the organizations’ shared commitment to\u202fthe next generation, both on and off the ice.<\/p>\n","protected":false},"excerpt":{"rendered":"The San Jose Sharks (@SanJoseSharks) today announced a multi-year partnership with Aven, a Silicon Valley-based fintech company\u202fbehind the…\n","protected":false},"author":2,"featured_media":463507,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[88,90,89],"class_list":["post-463506","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-jose","tag-san-jose","tag-san-jose-headlines","tag-san-jose-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/463506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=463506"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/463506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/463507"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=463506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=463506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=463506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}