{"id":465435,"date":"2026-09-16T09:12:14","date_gmt":"2026-09-16T09:12:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/465435\/"},"modified":"2026-09-16T09:12:14","modified_gmt":"2026-09-16T09:12:14","slug":"ob-mans-homemade-pizzas-sell-out-in-seconds-ob-rag","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/465435\/","title":{"rendered":"OB Man\u2019s Homemade Pizzas Sell Out in Seconds \u2013 OB Rag"},"content":{"rendered":"

\"\"By Claire Trageser \/ Axios San Diego<\/a> \/ September 11, 2026<\/p>\n

[Slightly edited for clarification]<\/p>\n

AJ Miller has transformed his Ocean Beach apartment into a birthplace for what his legions of online followers are calling life-changing pizza. The pizza is crispy and extremely exclusive. He makes just 15 a week and sells out in under 30 seconds.<\/p>\n

His pies have also become catnip for Gen Z and millennials. They\u2019re rare, you have to be in the know to get one and he shares his pizza-making story on Instagram, where he has 114K followers.<\/p>\n

\u201cI think people do like what they can\u2019t get, so the exclusivity does play into it a bit,\u201d Miller said of his popularity.<\/p>\n

It\u2019s close to New York style, Miller told Axios, but his favorite is New Haven style \u201capizza,\u201d which is made in a coal-fired oven and is even thinner and crispier. Coal-fired pizza is not an option in Miller\u2019s apartment, but he bakes at 550\u00b0, uses a baking steel that adds extra heat and turns on the broiler at the end to get those crispy edges.<\/p>\n

The ingredients are all sourced from Specialty Produce in Old Town.\u00a0And his cold fermented homemade dough crust takes three days to make.<\/p>\n

Pizza hopefuls sign up on the app Hot Plate<\/a> and get on a text message list. Usually on Saturdays, Miller sends out an alert that he\u2019ll be taking orders. Then he opens the flood gates and people scramble for one of his 15 slots. He\u2019s been selling pizzas for about a month, and in a week went from 75 to 1,500 people on his waitlist.<\/p>\n

After collecting orders on Saturday, Miller spends the week prepping, making the dough and sauce, shredding cheese and getting his toppings ready. Then on Fridays, he bakes, so people can pick up hot pizzas. He makes one pie every 30 minutes and offers pickup slots from 2 to 10pm.<\/p>\n

The pizzas cost $25 to $30, depending on toppings. \u201cI am making a profit, but I can\u2019t quite like to make a living off of it because there\u2019s only so many pizzas I can make,\u201d Miller told Axios. But he hopes to ramp up slowly, maybe cooking in a rented professional kitchen and even opening a restaurant someday.<\/p>\n

Miller moved to San Diego from Connecticut in 2020 and couldn\u2019t find good New York style pizza he liked, so he started learning to make his own.\u00a0\u201cIt took a couple years to really perfect my craft,\u201d he said.<\/p>\n

He was posting videos on Instagram about how to make pizza by 2024, and people started asking if they could buy one. Miller was laid off from his marketing job two months ago, so he decided it was time to try selling pizzas directly.<\/p>\n

The bottom line: Miller is 99% happy with his pizzas.<\/p>\n

\u201cI don\u2019t think anything\u2019s ever perfect, so I do think there\u2019s little tweaks that I make each time, and it could always be better,\u201d he said.<\/p>\n

\n\tRelated<\/p>\n","protected":false},"excerpt":{"rendered":"By Claire Trageser \/ Axios San Diego \/ September 11, 2026 [Slightly edited for clarification] AJ Miller has…\n","protected":false},"author":2,"featured_media":465436,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[74,76,75],"class_list":["post-465435","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-diego","tag-san-diego","tag-san-diego-headlines","tag-san-diego-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/465435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=465435"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/465435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/465436"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=465435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=465435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=465435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}